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Stop Trusting Your Gut: Try The Constanza Protocol
In today's episode, Mark takes inspiration from George Constanza, the perpetually underachieving and romantically inept character from Seinfeld, to confront his negative business habits. In the…
Jesse Hires Mark, and the Inevitability of Change
Jesse shares his experience working on the YNAB books for the first time in many years, while YNAB's head accountant is out of maternity leave. Working through monthly and quarterly close got him…
Jesse Introduces Spendfulness
Recently YNAB announced a major shake up in the way it talks about money. Jesse explains how the realization that each of YNAB's Four Rules was really just a variation of Rule One ("give every dollar…
Distractions, Anxious Activity, and Finding Focus
Mark and Jesse discuss the pervasive distractions that cell phones and computers cause, and how to fight back against them. Jesse champions the Freedom app blocker, which locks your phone or other…
Bitcoin, Depreciation, and the Most Important Price in the World
Mark and Jesse kick off the New Year with a deep discussion on inflation and how it creates confusion about the most important price of all -- the price of money. Mark Butler The Money School:…
Why You Should be Collaborating
Following up on Mark's admission that he dreads collaboration, whether it's with peers or employees, Jesse discusses one way the leadership team at YNAB has fostered collaboration. They call it the…
Diet Coke, Listeners Chime In, and UBI
In today's episode Mark explains what makes the perfect diet coke, and Jesse opens his inbox and reads some comments and questions from Beginning Balance listeners, including tips for improving…
Doing Scary Stuff for Personal Growth
Jesse kicks off the episode talking about one of his new endeavours, Ultraspeaking, an effort to double down on one of his biggest strengths: public speaking. This leads to a conversation about…
Slippery Slopes: Economics, College Degrees, and Questionable Credentials
Mark and Jesse are back after a short break with a discussion about slippery slopes... real and imagined. Jesse delivers an epic rant on the uselessness of economists, while Mark talks about his…
From Barista to Billionaire (Mo' Money, Same Problems)
Mark and Jesse discuss their most recent read, Never Enough: From Barista to Billionaire by Andrew Wilkinson, a one-time barista and co-founder of Tiny, a holding company that buys and holds…
Gardening, Compost, and Business Complexity
Good gardens require good soil, and good soil takes compost and plenty of time. Jesse shares his experiences composting soil for his garden, and how it applies to business. Like compost, good…
The Economics of Content, and the Case for Word of Mouth
The algorithm has come to rule media, and it is a voracious beast. It consumes as much content as people can create, as often as they can create. The ones who rise to the top seem to be those who…
Escaping the Gravity Pull of Phones
Jesse shares one of his recent experiments, inspired by a guest on the Art of Manliness podcast. The challenge was to delete the apps on your phone, especially the ones you feel a "pull" from -- a…
Taking a Hard Look in the Reality Mirror
On previous epsidoes, Mark and Jesse have discussed the importance of scarcity, and how limitations drive creativity. Mark even goes so far as to argue creativity can't exist without limitations!…
Lessons from YNAB's Price Increase
Mark and Jesse discuss YNAB's recent price increase, and the psychology of customers around pricing. You can't make everyone happy, whether you justify the price increase by citing your own increased…
Cheap Business Advice
Mark and Jesse reminisce about the early days of YNAB, and a conversation over lunch in which Mark gave Jesse (what he thought was) sage advice -- to raise prices. Genius right? Jesse recounts how…
ChatGPT and Learning to Let Go of Control
After a conversation about using ChatGPT to organize the weekly recipe calendar for the Mecham household, Mark and Jesse talk about the concept of letting go of control in a business. Mark posits an…
The Hero's Journey of Customer Service
Mark and Jesse discuss the role of customer service in a business, and how the alignment of customer expecations with the business owner's strengths (or working genius, if you like) is crucial to…
What Is Your Working Genius? How to Avoid Frustration and Do the Work You Love
Mark and Jesse discuss Patrick Lencioni's The 6 Types of Working Genius, a book exploring various personality types and the kinds of work most suitable to each. It's more than a personality test…
Why You Should Be Tracking Your Net Worth
In today's episode, Jesse discusses his net worth tracker, a basic spreadsheet in which he records the balances of his investments and other assets quarterly. For Jesse, net worth is the scorecard of…
Frequently Asked Questions
Beginning Balance has published 120 episodes since May 2021, covering topics in Business, Entrepreneurship.
Beginning Balance is currently dormant with new episodes every 2 weeks. Average episode length is 32m.
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