Episodes 14
Avg. Duration 20m
Activity Sporadic
Since Sep 2024
Latest Episode Sep 2025

Publishing Details

Schedule
Monthly
Format
Episodic
Hosting
rss.buzzsprout.com

About This Podcast

Brought to you by GRACE+EMMA® Wholesale and Adeel Mitha

Behind Brand Lines is a podcast to discuss things brands and clothing retailers think and talk about daily. On this podcast, Adeel Mitha, Owner and CEO of GRACE+EMMA, interviews boutique owners and trailblazers in the retail and fashion space. 

Follow Adeel on Instagram: https://instagram.com/making.adeel

Follow GRACE+EMMA Wholesale on Instagram: https://instagram.com/graceandemma.wholesale
Join the GRACE+EMMA Retailers Group: https://www.facebook.com/groups/graceandemmawholesale

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Recent Episodes

S1E13 Mindy Maass: from a She Shed to Shipping Over 500,000 Packages a Year

Sep 30, 2025 1h 2m

SummaryIn this conversation, Mindy Maass shares her journey of building a successful boutique business, emphasizing the importance of community, resilience, and positivity. She discusses the…

S1E12 Jeaneane Pennell on Her Why, Her Business, and Her Faith over Fear

Sep 04, 2025 1h 27m

SummaryIn this conversation, Jeaneane Pennell shares her inspiring journey of founding Drop the Walls Boutique, a business that emerged from her struggles with mental health and a desire to empower…

S1E11 How Boutiques Can Use A.I. to Scale

Jul 02, 2025 30m

How Retailers Can Use AI to Make Smarter Buys, Save Time, and Sell More | Behind Boutique LinesIn this episode of Behind Boutique Lines, Chansey and Adeel break down exactly how boutique retailers…

S1E10 How Tariffs will Change the Current Fashion Industry

Jun 17, 2025 30m

📦 Description: Tariffs jumped from 10% to 145% almost overnight—then dropped back to 30% after a 90-day pause agreement between the U.S. and China. But what does that actually mean for boutique…

S1E9 How to Make Money Running a Boutique

May 29, 2025 18m

PODCAST EPISODE: How to Apply Profit First to Your Boutique Business (Without Losing Your Mind or Your Margin)Running a boutique can feel like a constant juggling act—between buying inventory,…

Where You Need to be Selling Online as a Boutique Owner

Mar 21, 2025 28m

Thinking of expanding your boutique’s sales channels but not sure where to start? In this episode, we break down the pros, cons, and best use cases of selling on Amazon, Shopify, TikTok Shop, and…

Boutique Buying Like a Pro – The 80/20 Rule, Smart Inventory Moves & Vendor Relationships

Mar 05, 2025 18m

Want to stop guessing and start buying smarter for your boutique? In this episode of Behind Boutique Lines, we’re diving into proven inventory strategies that will help you maximize profits, minimize…

FIVE Predictions for Boutique Owners based on how 2025 Started

Feb 20, 2025 13m

Adeel gives his 5 predictions for boutique owners after the first round of trade shows for the year.Podcasts for Boutiques, Retailers, Live Sellers, Brands, and WholesalersFollow us on Instagram:…

Spring/Summer 2025 Trend Predictions: What Boutiques Need to Know

Dec 11, 2024 18m

Get ahead of the fashion curve with this trend-packed episode of Behind Brand Lines! Hosts Adeel, Haley, and Chansey dive into the must-know styles, colors, patterns, fabrics, and silhouettes that…

9 Lessons from a Boutique Owner Who Closed Up Shop

Nov 25, 2024 17m

In this heartfelt episode of Behind Brand Lines, Adeel, Haley, and Chansey tackle the tough but valuable lessons that come from closing a boutique. Inspired by the experiences of a boutique owner who…

How Boutiques Can Win Black Friday this Year

Oct 21, 2024 14m

In this episode of Behind Brand Lines, Adeel, Haley, and Chansey gear up for one of the busiest shopping events of the year: Black Friday! With fierce competition and shoppers starting earlier than…

11 Lessons from America's Best Boutique Live Sellers

Oct 04, 2024 27m Transcript

At ARRAY 30A, we've connected with some of the most inspiring boutique owners who have mastered the art of live selling. In this episode, we’re diving into their journeys to bring you the key…

Why does a clothing wholesaler need a podcast?!

Oct 04, 2024 6m

Welcome to the very first episode of Behind Brand Lines, the podcast by Southern Grace Family of Brands! In this episode, we're diving into the "why" behind our new podcast—why does a wholesaler need…

Theme Song

Sep 27, 2024 0m Trailer

Podcasts for Boutiques, Retailers, Live Sellers, Brands, and WholesalersFollow us on Instagram: https://instagram.com/graceandemma.wholesaleFollow Adeel on Instragram:…

Frequently Asked Questions

How many episodes does Behind Brand Lines have?

Behind Brand Lines has published 14 episodes since September 2024, covering topics in Business, Entrepreneurship.

Is Behind Brand Lines still active?

Behind Brand Lines is currently sporadic with new episodes monthly. Average episode length is 20m.

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