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Creating the Identity Governance Category with Kari Hanson
Kari Hanson, currently CMO of Robin, shares the inside story of how she helped create and dominate the Identity Governance category during her tenure at SailPoint. In this episode, we explore the…
Creating the Identity Orchestration Category with Strata Identity's Eric Olden
Welcome to another episode of Behind the Category — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're talking with Eric Olden, CEO and Founder of…
Creating the Go to Market Security Category with CHEQ's Guy Tytunovich
Welcome to another episode of Behind the Category, where we explore the stories of founders who have successfully created and dominated new market categories. In today's episode, we're joined by Guy…
Creating the Go to Market Category with ZoomInfo’s Bryan Law
Bryan Law is the Chief Marketing Officer at ZoomInfo, the go-to-market platform that has transformed the way businesses approach market engagement and strategy. Before his tenure at ZoomInfo, Bryan's…
Creating the Data Privacy Management Category with DataGrail’s Daniel Barber
In today's episode of Behind the Category, we speak with Daniel Barber, CEO and Co-Founder of DataGrail, a data privacy management company that's raised more than $84 Million in funding. Topics…
Creating the Interview Intelligence Category with BrightHire’s Benjamin Sesser
In today's episode of Category Visionaries, we speak with Ben Sesser, CEO & Co-Founder of BrightHire, an interview intelligence platform that's raised $36 Million in funding. Topics…
Creating the In-Game Creation Category with Uri Marchand
In today's episode of Category Visionaries, we speak with Uri Marchand, CEO and Co-Founder of Overwolf, an in-game creation platform that has raised over $150 Million in funding. Topics…
Creating the LearningOps Category with Cognota’s Ryan Austin
In today’s episode of Behind the Category, we speak with Ryan Austin, CEO and Founder of Cognota, a learning ops platform that’s raised over $7 Million in funding, about why knowledge and capacity…
Creating the MarketingOS Category with Metadata’s Gil Allouche
In today's episode of Behind the Category, we speak with Gil Allouche, CEO of Metadata, pioneers of the marketingOS category. Topics Discussed: - Lessons Gil learned from hosting 20+ episodes of B2B…
Creating the Sending Management Category with Sendoso’s Kris Rudeegraap
In today's episode of Behind the Category, we speak with Kris Rudeegraap, CEO and Co-Founder of Sendoso, the leading sending management platform that's raised over $150 Million in funding, about why…
Creating the Marketing Automation Category with Mark Organ
In today's episode of Category Visionaries, we speak with serial category creator Mark Organ. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in…
Creating the Account-Based Marketing (ABM) Category with Sangram Vajre
In today's episode of Behind the Category, we speak with Sangram Vajre, CEO and Co-Founder of GTM Partners and Co-Founder of Terminus, pioneers of the Account-Based Marketing (ABM) category. Topics…
Creating the Data Observability Category with Monte Carlo’s Barr Moses
In today's episode of Behind the Category, we speak with Barr Moses, Co-Founder & CEO of Monte Carlo, a data observability platform that's raised over $230 Million in funding. Topics…
How B2B Market Categories Are Created with G2’s Godard Abel
In today's episode of Behind the Category, we speak with Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace tracking over 2100 software…
Frequently Asked Questions
Behind the Category has published 14 episodes since March 2023, covering topics in Business.
Behind the Category is currently dormant with new episodes monthly. Average episode length is 31m.
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