Behind the Content Podcast

Behind the Content Podcast

Lex & Mads

Episodes 26
Avg. Duration 57m
Activity Dormant
Since Mar 2025
Latest Episode Sep 2025

Publishing Details

Schedule
Weekly
Format
Episodic
Hosting
anchor.fm

About This Podcast

Join us as we dive into the BTS of our lives as business owners, the rise of iPhone wedding content, aligning with your purpose, the wedding industry and everything in between. You'll hear from industry experts, talented creators as well as couples sharing their journeys, insights, and inspirations.

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Recent Episodes

Season One Finale: Paid Ads, Europe Weddings & Marketing Tactics

Sep 01, 2025 1h 5m

We’re wrapping up Season One with a bang before taking a little mid-season break (don’t worry, we’ll still be hanging out with you on socials). In this episode, we cover it all: Taylor Swift’s…

Wedding Season Reset: Reviews, Routines & Real-Life Chaos

Aug 18, 2025 41m

Wedding season is back, baby! In this episode, we’re giving you the real talk on getting yourself ready for the months ahead... mentally, practically, and creatively. From the chaos of Google reviews…

Everything you need to know about wedding photography, why traditions are overrated & rainy days rule

Aug 11, 2025 1h 12m

This week we’re joined by the brilliant (and hilarious) Tereza from Wilson & Lewis, who’s bringing 10+ years of wedding photography wisdom to the pod. From her and Tony’s meet-cute in London to…

Not Your Gear, Not Your Job: A Wedding Creator Reality Check

Aug 04, 2025 47m

It’s a hot topic in the wedding world right now, so we’re diving in head-first... cameras, content creators and exactly where the line is between capturing magic and stealing someone else’s job.…

10-Hour Shifts, Freebies & Full Galleries: Content Creator FAQs, Answered

Jul 28, 2025 54m

This week, we’re answering your FAQ's, think everything from surviving 10-hour shoots (hello, snack packs and supportive shoes), to whether paying for a magazine feature is actually worth it.We chat…

The Planner Every Wedding Needs (Even If You Think You Don’t) ft. Chelsea from Easy As Events

Jul 22, 2025 1h 20m

We sat down with the ultimate planner, stylist, coordinator and part-time wedding day bouncer, Chelsea from Easy As Events. From a forensic chemist to full-time wedding whisperer, she shares her…

From the Aisle to the Algorithm: Briony’s Wedding Content Pivot

Jul 14, 2025 1h 3m

This week, we’re joined by the beautiful Briony one of lex's former brides now turned wedding content creator. She takes us through the chaotic, unfiltered, and unforgettable story of her Lake Como…

Our Europe Wedding Guide: How to Work, Travel & Not Lose Your Mind

Jul 07, 2025 1h 12m

This week we’re taking you on a (very real) journey through what it’s actually like to shoot weddings in Europe from the dreamy content to the logistical chaos no one posts about.In this episode we…

Weddings, Rebrands & Redundancies: How Kristine Built a Wedding Content Empire

Jun 30, 2025 1h 9m

In this chat with Kristine from The Modern Brides BFF, we unpack her real journey from ditching the corporate ladder and surviving a redundancy spiral to building one of Australia’s most-loved…

Don’t Be That Creator: Wedding Day Faux Pas to Avoid

Jun 23, 2025 51m

We’re spilling the tea on what not to do as a wedding content creator from stepping on toes (literally) to stealing trending ideas shot-for-shot. Whether you’re brand new to the industry or have a…

Couples series | Videographer vs Content Creator: What’s Worth It for Your Wedding Day?

Jun 16, 2025 53m

Not sure if you need a wedding videographer or a content creator? In this spicy couple series ep, we break down the pros, cons, equipment, delivery times, and what really separates the cinematic big…

Green Flags, Red Flags & The Occasional Orange

Jun 10, 2025 59m

In this episode, we’re throwing down the ultimate green and red flags guide for booking a wedding content creator. From pricing weirdness and lack of contracts (run!) to personality vibes and…

Why Your Timeline Needs Therapy (And So Do We)

Jun 02, 2025 55m

Lucky number 13! Today we’re diving deep into wedding timelines from how to build one as a content creator, to what to do when it inevitably goes rogue. Whether you're managing solo coverage,…

Couples series | Weddings, Reels & Regret: What to Do After "I Do"

May 26, 2025 52m

Welcome to our first-ever Couple Series ep! In true BTC style, we’re diving into the chaotic magic that happens after the wedding day aka when the content folder lands and suddenly no one wants to…

From Solo to Scaled: Training Creators Without Losing Your Mind (or Brand)

May 19, 2025 1h 3m

In this jam-packed episode, we’re talking all things delegation, team building, and growing your wedding content biz without losing your sparkle. We unpack what it really takes to train new creators,…

What to Do in the Wedding Off-Season (That Isn’t Just Hibernate)

May 12, 2025 43m

While we forgot the champagne, we didn’t forget the goods. In this chat, we dive into what wedding creators can (and should) be doing during the off-season to set themselves up for success. From…

Turning Leads into Bookings & Editing Like a Pro: Listener Q&A

May 05, 2025 1h 3m

This episode is all about answering your questions. We’re diving deep into lead conversion strategies for wedding content creators - from where your enquiries are coming from to how to follow up…

From Bride to Boss: How a Wedding Day Sparked a Career in Content Creation

Apr 28, 2025 1h 6m

In today’s episode, we sit down with Alexis from Love Is In The Air Co – a Las Vegas-based wedding content creator who turned her own wedding experience into a thriving business. We dive into her…

Couples series | Reality vs. Pinterest: What to Know Before Booking Your Content Creator

Apr 21, 2025 55m

In this episode, Lex and Mads are talking directly to you, couples! Think of this as your pre-wedding pep talk: we’re covering what a content creator actually does (and doesn’t do), what kind of…

From Burnout to Breakthrough: Practical Tips for Creative Souls, Content Creators & Business Owners

Apr 14, 2025 47m

In this episode, we dive into the challenging topic of burnout and overwhelm. From recognising the signs of burnout to finding ways to reset, we explore how to shift your energy, focus, and…

Frequently Asked Questions

How many episodes does Behind the Content Podcast have?

Behind the Content Podcast has published 26 episodes since March 2025, covering topics in Business.

Is Behind the Content Podcast still active?

Behind the Content Podcast is currently dormant with new episodes weekly. Average episode length is 57m.

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