Better Marketing

Tracy Heatley

English Business Management Marketing

Apple Podcasts Website RSS

Episodes 54

Avg. Duration 9m

Activity Active

Since Feb 2025

Latest Episode Mar 2026

Publishing Details

Schedule

Weekly

Format

Episodic

Consistency

93%

Hosting

feeds.captivate.fm

About This Podcast

Better Marketing – Marketing Magic in Minutes is a weekly podcast for service-based and professional service business owners who want clearer, calmer, more effective marketing, without the overwhelm. Hosted by Tracy Heatley, Chartered Marketer and one of the world’s first CIM Certified AI Marketing Specialists, each short episode delivers practical marketing insight you can actually use. No noise, no jargon, no chasing shiny objects. Just strategic thinking, real-world examples, and grounded guidance that fits real businesses. Every episode is designed to help you make better marketing decisions, build a stronger brand, and stay relevant in a fast-changing world, including the responsible, strategic use of AI. Tracy blends proven marketing principles with modern tools and thinking, so you’re not constantly starting again or reacting to the latest trend. Inside Better Marketing - Marketing Magic in Minutes, you’ll find: • Clear marketing strategy explained simply • Practical guidance on AI, digital, and traditional marketing • Straight-talk on what matters, what doesn’t, and why • Bite-sized actions you can apply immediately • Reassurance, clarity, and confidence for business owners doing it all Topics include marketing mindset, strategy, positioning, content, email marketing, brand voice, AI in marketing, social media, and how to avoid sporadic, reactive marketing. Some episodes include guest conversations, but the focus always stays on what you need to move forward. This podcast is not about doing more marketing. It’s about doing better marketing. With over 25 years of experience working with service-based and professional service businesses in the UK and internationally, Tracy shares insight that helps you think more clearly, feel more confident, and take action that actually moves the needle. New episodes are released weekly. Subscribe to Better Marketing – Marketing Magic in Minutes and give your business the attention it deserves.

Podcasting 2.0 Features

episode location medium

Social Media

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Recent Episodes

The Strategy Sweet Spot: Balancing Planning and Action

Mar 04, 2026 14m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about finding the strategy sweet spot, balancing thoughtful planning with consistent action.It’s easy to fall into one of…

When to Rethink: Recognising the Right Time to Refresh Your Marketing Strategy

Feb 25, 2026 6m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about how to recognise when it’s the right time to refresh your marketing strategy.Sometimes marketing feels harder than…

The Hidden Power of Brand Voice: Sounding Like You, Everywhere

Feb 18, 2026 8m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m exploring the hidden power of your brand voice, and why sounding like you, everywhere, makes such a difference.Your brand voice is…

Building Authority Online: From Expert to Thought Leader

Feb 11, 2026 10m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about how to build authority online and move from being seen as an expert to becoming a recognised thought leader.Many…

AI Myths Busted: What’s Real, What’s Hype, and What Actually Works

Feb 02, 2026 7m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about why artificial intelligence is becoming an essential tool for service-based business owners, even if it all feels a…

The Energy of Consistency: How to Keep Your Marketing Flowing

Jan 28, 2026 8m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about the energy of consistency, and why it’s one of the most underrated drivers of marketing success.So many businesses…

Content That Converts: Creating Value Without the Hard Sell

Jan 21, 2026 9m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about how to create content that converts, without relying on the hard sell.So many business owners worry that if they’re…

How To Reduce Fatigue With A Monthly Organising Spine For Your Marketing

Jan 14, 2026 8m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about how to reduce marketing fatigue by creating a simple monthly organising spine for your marketing.Marketing often…

From Plan to Progress: How to Measure, Review, and Refine Your 2026 Marketing

Jan 07, 2026 10m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about how to move from planning to real progress in your marketing, by learning how to measure, review, and refine what…

The Customer Journey Map: Turning Enquiries into Advocates

Dec 31, 2025 6m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m breaking down the customer journey map and why it’s such a powerful tool for turning enquiries into loyal, long-term advocates.So…

AI Confidence: How to Use ChatGPT Without Losing Your Voice

Dec 24, 2025 8m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about something I call AI confidence, and how to use ChatGPT without losing your voice or your authenticity.AI is becoming…

Overwhelm to Focus: Simplifying Your Marketing Strategy for Your Year Ahead

Dec 17, 2025 7m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about how to move from feeling overwhelmed by marketing to gaining real clarity and confidence.So many service-based…

The Power of Purpose-Driven Marketing

Dec 10, 2025 7m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about purpose-driven marketing and how having a clear sense of purpose can make your marketing far more powerful and…

How To Start Future Proofing Your Marketing Strategy

Dec 03, 2025 11m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about how to future-proof your marketing so your business stays strong, no matter how things change.The world of marketing…

AI Tools That Save You Time, Not Cost You Sales

Nov 26, 2025 5m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m exploring how artificial intelligence can make marketing faster, easier, and more effective for service-based business owners.I’ll…

Stop Selling & Start Solving

Nov 19, 2025 10m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about a powerful mindset shift that can transform your marketing results.When you stop trying to sell and start focusing…

Marketing Momentum: How to Keep Going When You Feel Like Giving Up

Nov 12, 2025 9m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m exploring one of the biggest challenges service-based business owners face: maintaining momentum in their marketing.It’s so easy…

Creativity in Marketing: Even the Most Analytical Can Be Creative

Nov 05, 2025 5m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about creativity in marketing and why it’s not just for designers or artists!Creativity is something we can all tap into,…

Marketing Strategy vs Marketing Plan: What’s the Difference?

Oct 29, 2025 8m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m breaking down the vital difference between your marketing strategy and your marketing plan.It’s something many business owners mix…

Is Imposter Syndrome Sabotaging Your Marketing?

Oct 22, 2025 14m

In this episode of Better Marketing, Marketing Magic in Minutes, I’m tackling a topic that so many business owners quietly struggle with — imposter syndrome.If you’ve ever doubted your own abilities…

Frequently Asked Questions

How many episodes does Better Marketing have?

Better Marketing has published 54 episodes since February 2025, covering topics in Business, Management.

Is Better Marketing still active?

Better Marketing is currently active with new episodes weekly. Average episode length is 9m.