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About This Podcast
Ready to supercharge your author journey? Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how you can actually use.
Whether you’re self-published, traditionally published, or somewhere in between, this podcast delivers real-world advice to help you sell more books, build your platform, and thrive in the ever-evolving publishing landscape. From clever promo hacks to critical industry insights, each episode is designed to move the needle on your success.
Fresh ideas. Actionable tips. Unfiltered talk.
If you’re serious about your author career, hit subscribe and tune in—your next big breakthrough could be one episode away.
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Recent Episodes
S6E10 How To Get And Keep Amazon Book Reviews Without Getting Banned
Amazon reviews are the currency of credibility—and one misstep can cost you both visibility and account standing. In this episode, we break down exactly how to earn more reviews, keep the ones you…
S6E9 The Blueprint that Sells Books
The market doesn’t reward originality alone. It rewards clarity.Readers make buying decisions in seconds—and those seconds depend on signals: cover cues, category alignment, keyword precision, and a…
S6E8 The 7-Day Amazon Ads Reset: What to Fix, What to Ignore, When to Scale
Most authors don’t have an ad problem.They have a patience problem.If you’ve ever stared at your Amazon dashboard 48 hours after launch and declared your campaign a disaster, this episode is for…
S6E7 How to Land Book Reviews Without Burnout, Begging, or Bribes
Getting book reviews shouldn’t feel exhausting, awkward, or ethically murky. Yet many authors are stuck chasing influencers, sending endless cold emails, or quietly wondering why all that effort…
S6E6 Why Readers Break Up With Books (and How to Make Yours a Long-Term Relationship)
Want more readers who buy, finish, and recommend your books? It starts with one thing most authors underestimate: keeping the promise your brand makes.In this episode, we break down the real driver…
S6E5 Consistency That Sells: How Clear Branding Converts Browsers Into Buyers
A brand that doesn’t line up is a silent sales killer. We dig into why readers make snap judgments in under a second, how confusion and inconsistency create friction, and the small, practical moves…
S6E4 Finding the Right Book Positioning And Why It Changes Everything
Feeling like every promo is uphill? We unpack why marketing stalls when a book is presented to the wrong readers — and how smart positioning turns traffic into sales. Penny and Amy break down the…
S6E3 Turning Amazon Pages Into Conversion Engines With A+ Content
Want a simple, concrete way to sell more books on Amazon? We’re taking you inside A+ Content—the image modules beneath your description—and showing how smart visuals, tight copy, and brand…
S6E2 Why Your Book Isn’t Selling: Categories, Covers, And Clear Hooks
You can run ads, post daily, and grind all week—and still watch your book stall. The missing piece isn’t more hustle. It’s positioning. We pull back the curtain on the quiet issues that throttle…
S6E1 What Actually Predicts Book Sales And How To Focus Your Effort
Six years in, we’re starting the year by cutting through the noise and zeroing in on what truly predicts book sales. We unpack a practical framework that helps you diagnose why a launch spikes and…
S5E51 New Year, New Launch, New Podcast Format = Smarter Author Wins
We are so excited to share our new podcast format! In this short episode we break down what to expect in the new year! Based on your feedback and input, we're changing up our podcast to serve YOU…
S5E50 Our Favorite Episodes of the Year (Plus a Few New Takeaways)
Last week, we counted down your favorite episodes based on downloads. This week? It’s our turn.In this end-of-year episode, Penny and Amy each revisit one standout episode they couldn’t stop thinking…
S5E49 Top Lessons From Our Most-Downloaded Episodes
As we wrap up the year, we’re celebrating you — the listeners who made this podcast such a powerful space for honest, practical conversations about author success.In this episode, we’re counting down…
S5E48 Stop Guessing, Start Selling: Positioning Your Book for Real Traction
Tired of shouting into the void with a book you believe in? We unpack a simple, proven path to clarity that makes every marketing move easier and cheaper: find your shelf, define your reader, and…
S5E47 Book Marketing Without Burnout: Do Less, Reach More Readers
Feeling like you’re doing everything and getting nowhere? We’ve been there, and we’re pulling the brakes on burnout to rebuild your book marketing on a foundation that actually moves books. Because…
S5E46 The New Media Strategy Every Author Needs Now
Want a media strategy that actually fits how authors work today? We’re flipping old-school media training on its head and showing how every post, interview, and Zoom window shapes your story. Instead…
S5E45 The Marketing Shift You Can't Afford to Ignore
What if the biggest thing holding your book back isn’t the algorithm or your ad budget—but your attachment to a specific outcome? We dig into the hidden cost of expectation-driven marketing and show…
S5E44 Amazon’s A10 Shift: The Real Reasons Your Book Isn’t Selling (and How to Fix It Fast)
The algorithm finally caught up with reality: readers want real authors, not content mills. We unpack Amazon’s A10 shift and share a clear plan to stand out with signals that only humans can…
S5E43 How To Slay Book Marketing Nightmares Before They Scare Off Readers
A haunted house of marketing mistakes can scare off readers faster than any bad blurb—so we flipped on the lights and started slaying. We kick things off with Frankenstein’s platform, that…
S4E44 Make Your Book Unforgettable: Creative Ways to Wow Reviewers
A reviewer gets thousands of books a month—so why did one plain-looking title jump to the top of the pile? The packaging signaled a story worth opening. We break down the art and strategy of creative…
Frequently Asked Questions
Book Marketing Tips and Author Success Podcast has published 317 episodes since February 2020, covering topics in Arts, Books.
Book Marketing Tips and Author Success Podcast is currently highly active with new episodes weekly. Average episode length is 22m.
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