Cash Flow Confidence
Shelby Ashley
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34 episodes — long track record
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Recent Episodes
S2E6 Stop Working Harder for Less: The 3 Financial Keys to Business Freedom
In this video, we dive deep into why chasing revenue alone can actually hurt your business and how to pivot towards true profitability. If you’ve ever felt like you’re doing more work but seeing less…
What to do in a Cash Crunch
If you are in a cash crunch right now, here is your immediate action plan:Get on the Phone: Pull your accounts receivable report and start calling. Don't just send another email; call your customers…
Top Questions I Get Asked as a Fractional CFO
As a fractional CFO, there are a few questions I get asked all the time by business owners. Usually they come up when the business starts growing and the decisions start getting bigger.Questions…
S2E3 Budgeting vs. Target Setting
Are budgets holding your business back?In this episode of Cash Flow Confidence, Shelby Ashley explains why she prefers target setting instead of traditional budgeting when helping business owners…
S1E2 When Revenue is Up but Cashflow is Down
Where’s the cash?Revenue is up. Invoices are going out. Your team is busy. So why does your bank account look smaller?In this video, I break down the four most common reasons higher revenue is not…
S1E2 Financial Mistakes to Avoid in 2026
What if success is not what you think it is?You hit the revenue goal. The numbers look good. The reports are clean. But something still feels off.In this video, I share why financial success alone is…
When Should You Sell?
In this episode of Cash Flow Confidence, I explore the trend of small business owners selling to private equity firms by explaining what private equity is, why these firms target certain businesses,…
Where Your Profits are Hiding (pt. 2)
In this episode, I walk you through why your profit and loss statement doesn't always match what's in your bank account. We chat about things like timing differences with receivables and payables,…
When Should You Bring On a Fractional CFO?
In this episode of Make Space for More, Melissa Swink and I dive into what it really takes to build a business that is not only profitable but also sustainable. I share my journey from corporate…
Where Your Profits are Hiding
Ever feel like your business is profitable on paper but you're still scrambling to pay the bills? You're not imagining things - profit doesn't always equal cash. In this episode of Cashflow…
The Overhead Trap
This week, I'm walking you through the overhead section of your profit and loss statement. We'll dig into what actually makes up those monthly expenses that keep your business running and how to spot…
Are You Actually Keeping What You've Sold?
In this episode, I walk you through the ins and outs of Cost of Goods Sold (COGS), breaking down what really counts as a direct cost in your business. I share how to spot which expenses belong in…
When You Should Raise Your Prices
In this episode, I break down how revenue really works and why it matters for your cash flow. I share how to know when it is time to raise your prices, especially if your team is at full capacity or…
Why Your Profit Doesn't Match Your Bank Account
In this episode of Cash Flow Confidence, I explain why your profit doesn't always match your bank account. I break down the difference between profit on paper and real cash flow, highlight common…
CPA or CFO....Why You Need Both
In this episode, I share why having both an accountant and a CFO is so important for your business. I break down how accountants keep you compliant and handle your past finances, while a CFO helps…
What to Do When You Hate Your Business
Feeling trapped in your own business? You're not alone. In this episode, Shelby Ashley opens up about what to do when you start to resent the very business you built. She shares practical steps to…
What Does Success Mean?
In this episode of "Cashflow Confidence," I explore why, as business owners, we can achieve impressive financial results yet still feel unfulfilled or burned out. I challenge the idea that success is…
Making a Big Decision? As Yourself THIS First!
In this episode of "Cashflow Confidence," I guide business owners through making big financial decisions with confidence by introducing three core questions to ask before launching new offers,…
How to Use Your Numbers (Without Fancy Spreadsheets)
In this episode, I talk about how you don't need to be a numbers expert to feel confident about your business finances. I share my favorite way to keep things simple: tracking just five key numbers…
When to Say Yes to Big Financial Decisions
n this episode, I share how business owners can feel more confident about their cash flow and financial decisions. I talk about three simple triggers to guide big choices: keeping a minimum cash…
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