Death to the Corporate Video
Guy Bauer
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We're making a movie!
Guy Bauer shares why he stepped away from client work to make his first feature film - and how breaking big projects into small tasks makes the impossible doable.
Why Umault's work works
For our 100th episode, host Guy Bauer shares the real secret behind Umault’s best work - a lesson sparked by a surprising message from Ann Handley. Instead of starting with strategy or “what works,”…
What is your brand fighting against?
TakeawaysDefining a clear, specific “enemy” sharpens your brand, your briefs, and your creative.Don’t fight the generic category problem; fight the quality or approach that sets you apart.Your chosen…
The biggest lesson I've learned about marketing
In this episode, Guy Bauer, founder and creative director of Umault, shares the single biggest lesson he’s learned about marketing: never stop. Through analogies ranging from hand-pumped water…
5 things to know before making an AI video ad
AI video ads are here, but are they ready for prime time? In this episode of Death to the Corporate Video, Umault founder and creative director Guy Bauer shares the five things you need to know…
The best b2b video ads have these three things
In this episode, Guy Bauer — founder and creative director of Umault — breaks down the three essential ingredients that make B2B video ads actually work. Guy kicks things off with an exciting…
How B2B Video Marketing Is Changing in 2025 (And What to Do About It)
In this episode of Death to the Corporate Video, Guy Bauer, founder and creative director of Umault, breaks down the three biggest shifts shaping B2B video marketing in 2025: -The Liquid…
Entertaining your audience is no longer optional
AI-powered video tools have made glossy production values a commodity, so what’s left to set your brand apart? In this punchy episode, host Guy Bauer (founder & creative director of Umault)…
Why B2B marketers need AI — and a firm hand on the wheel
Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu
Go with your gut (yes, even in B2B)
Is there a formula for creativity? Should you be A/B testing your way to brilliance? Or should you… just trust your gut? In this episode, Guy Bauer, founder and creative director of Umault, takes us…
Why you should invest in creative B2B video ads
1. Introduction (00:00 – 00:00:22)Guy welcomes listeners back to the podcast, “Death to the Corporate Video.”A quick note on Chicago’s unpredictable spring weather, jumping from 70° to snow in a…
Six ways to raise your chances of going viral
Focus Your Attention on One ChannelPick the platform where you already have the highest engagement (LinkedIn, YouTube, X, etc.).Funnel all traffic—emails, social shares—through that single post for…
How to NOT be funny
Key TakeawaysOriginality over “safe jokes.” Recycled humor feels stale and won’t get shared.Take risks to stand out. Uncertainty is a part of creativity—lean into it for bigger payoffs.Avoid forced…
How to go from corporate to captivating
Key TakeawaysIncremental CreativityYou can’t jump from a “zero-risk” corporate video to an ultra-creative ad overnight.Start with small creative experiments to help your stakeholders get comfortable…
Your Competitors All Sound the Same (Here's How to Be Different)
Show Notes:Opening & New Year's Resolution (0:00)Guy's resolution to be more socially proactive with friendsChoosing achievable resolutions over typical onesMain Topic: The B2B Marketing Mistake…
The 5 ingredients of a great B2B ad
Key Takeaways:Storytelling is King: A compelling narrative with conflict keeps viewers engaged.Authentic Performances: Great acting brings the story to life and makes it believable.Realistic…
Unlocking the power of story
Show Notes:Introduction to Chris LeClerc and his company, Territory6 (0:00)The meaning behind the name "Territory6" and its connection to storytelling (1:30)Discussion on the simplicity and power of…
If you must make a corporate video...
Here are the 5 tips for making an obligatory corporate video feel less cringeworthy:Get out of the office for interviewsShoot outside or in interesting locations, not just stale office settingsFrame…
The most critical moment for your B2B video ad
In this episode, Guy breaks down what he believes is the single most critical step in producing an effective B2B video ad campaign. He reveals it's not the initial concept, scriptwriting,…
When it works, keep doing it
Don't get bored or try to be too creative if your current formula is driving results.Key Points:Umault received a comment pointing out their frequent use of movie trailer parody videos, suggesting…
Frequently Asked Questions
Death to the Corporate Video has published 101 episodes since June 2019, covering topics in Business, Education.
Death to the Corporate Video is currently declining with new episodes monthly. Average episode length is 20m.
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