Digital.Marketing

The Agency SEO Pro's Real Guide to Link Building That Actually Works

Managing a roster of SEO clients is demanding enough before link building enters the equation. This episode of Marketing tackles one of the most pressure-filled responsibilities in agency SEO:…

Why Google's AI Overviews Are Stealing Your Clicks — And How to Fight Back

Search traffic isn't disappearing — it's being intercepted. Google's AI Overviews now summarize answers directly on the results page, and even well-optimized sites with strong content and solid…

Why the Workforce and Creator Economy Are Rewriting the Rules of Marketing

The creator economy isn't a trend anymore — it's infrastructure. Valued between $200–$250 billion today and projected to exceed a trillion dollars by the early 2030s, the convergence of remote work,…

The Four-Step System That Makes PR Compound Like an Asset

Earned media that fades after a week isn't a PR problem — it's a systems problem. This episode of Marketing examines what it actually takes to build a PR program that compounds over time, drawing on…

5 Proven Strategies to Boost Your Online Presence

For most businesses, the gap between where they rank and where they want to rank comes down to a handful of disciplines done consistently well. This episode of Marketing cuts through the noise around…

A/B Testing for PPC Lead Generation: How to Split Test Smarter

Most PPC advertisers know their campaigns could perform better — but without a disciplined split-testing framework, that improvement stays out of reach. This episode of Marketing cuts through the…

Link Reclamation: Turning Unlinked Brand Mentions Into SEO Wins

Brand mentions in respected publications feel like a win — and they are. But when a journalist praises your product or quotes your CEO without including a hyperlink, that coverage delivers far less…

Zero-Click Search and AI Overviews: What SEO Actually Means in 2026

Search traffic is no longer a straightforward reward for a top ranking. In 2026, Google's AI Overviews and the rise of zero-click search have fundamentally reshaped the relationship between…

The SEO Playbook for 2026: What's Working, What's Dead, and What's Next

Search engine optimization has never stood still, but the pace of change heading into 2026 is forcing a genuine rethink of strategies that felt cutting-edge just a few years ago. This episode of…

AI OS: Why Smart Companies Are Replacing Agency Retainers with an AI-Powered Marketing Operating System

For more than a decade, the standard model for outsourced digital marketing has looked roughly the same: hire an agency, sign a monthly retainer, and hand over the keys to your SEO, content, paid…

Link Building Strategies That Actually Move Rankings in 2026

Link building remains one of the most critical — and most misunderstood — disciplines in search engine optimization. In this episode, we break down the best link building strategies for SEO, drawing…

Announcing the Redesign of Digital.Marketing and SEO.co

We just redesigned two of our flagship properties — digital.marketing and seo.co. In this episode, we walk through what changed, why it matters, and what it means for the future of both…

Link Cost vs. Link Value: How to Balance the ROI Equation

In this episode, Alex and Molly break down Link.Build's practical guide on link cost versus link value — the equation that separates strategic, ROI-driven link building from simply spending money on…

Healthcare Paid Ads in 2026: What the Data Actually Says

Episode summary: In this episode, Alex and Molly dig into the PPC.co market research report Paid Ads Statistics in Healthcare — a data-heavy look at what's actually happening in healthcare paid…

B2B SaaS Marketing in 2026: What's Actually Working Now

Episode summary: B2B SaaS marketing has grown up. The era of blasting paid ads, chasing MQLs, and hoping the math works out is over. In this episode, Alex and Molly break down the B2B SaaS Digital…

The 2026 Digital.Marketing Digital Media Playbook

Where to Buy Leads in 2026: Best Lead Sources, Data Quality, and Smarter Lead Buying

Episode summary: Buying leads can accelerate pipeline creation, but it can also waste budget fast if you buy the wrong kind of data, target the wrong audience, or hand low-intent contacts to an…