Elevate Your Ad Game
Lauren Deighton
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Episode #12: Myth-busting Advantage+ Lies!
This episode was sparked by a conversation with a client who had received some very BAD advice when it came to her ad strategy. With so many fake "gurus" out there, I thought it was important to sit…
Episode #11: How to Split Your Monthly Ads Budget
How to split your monthly $1000 ad budget in 2025! Here's a framework that can work for both lead and sales conversions. This framework will help you decide how much money to allocate to cold/vs warm…
Episode #10: Meta Watch: Latest Updates + What I'm Testing
Unless you've been living under a rock, you've probably noticed some massive changes in Ads Manager. In this episode I'll take you through the main ones - what they are, what you need to know and…
Episode #9: Mastering a Positive Ads Mindset
Success with ads isn’t just about tactics—it’s about how you think. In this episode, I'll break down the Ads Mindset: the strategic and psychological approach that separates profitable marketers from…
Episode #8: 7-Figure Success with Smart Systems & Ads, Featuring Marina Soicher
In this episode, I speak with Entrepreneur and 7-figure Business Leader Marina Soicher on taking an ad-centric approach to building a successful affiliate marketing business. Marina takes us on her…
Episode #7: Instagram Updates Rolled out in 2025
Welcome to 2025! In this ep, we'll chat through 5 x instagram updates that have launched this year: why they were launched and how you can use them! I'd love to hear what you struggle with, what's…
Episode #6: Lookalikes: The What, The Why, The How
In this episode we are going to cover Lookalike audiences - what they are, why you would use them and how you should build them. We'll clarify the differences between retargeting & lookalike…
Episode #5: Driving Low-Cost Engagement Before Launching
In this episode, I'm sharing a secret strategy I use all the time to launch ads into a brand new campaign with comments, like and shares already populated!! We will dive into how to build an…
Episode #4: Back to Basics - Understanding Campaign Objectives
In this episode, we're going back to basics baby! Let's chat about the six campaign types within Meta- when, why & how to use them. If you're choosing any old objective without understanding how…
Episode #3: Leads That Convert: Quality Over Quantity
Are you bringing in cost-effective leads, but not seeing the conversions you’re after? In this episode we’re focusing on quality over quantity because a more expensive lead that converts is worth ten…
Episode #2: Creative Tips For Unstoppable Ads 🤩
In episode 2 we are going to dive into creating ads! What's trending in 2024? Images, videos? What do you put in your ad? How do you write a script? How do you know what will resonate with your…
Episode #1: The Funnel Ad Strategy
Welcome to Ep #1 of Elevate Your Ad Game! If you're here, you're probably looking to master ads to help generate leads or sales for your small business! I'm Lauren Deighton and I'm your host. In…
Frequently Asked Questions
Elevate Your Ad Game has published 12 episodes since June 2024, covering topics in Business, Education.
Elevate Your Ad Game is currently moderate with new episodes every 2 months. Average episode length is 15m.
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