Esthetician Podcast; Business tips for Estheticians
Kari Jo
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About This Podcast
The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.
Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know what to fix first, and build stronger systems, higher profits, better retention, and more freedom.
After building her esthetics business from a solo practice into a profitable spa and eventually selling the company, Kari now teaches estheticians how to grow with more clarity, confidence, and systems instead of constant overwhelm.
This podcast is for you if you’ve ever found yourself Googling questions like…
1. How do I get 20 clients a month consistently?
2. How do I get more rebooking without being pushy?
3. What do I say in a consultation to close clients?
4. Should I include retail in my program or sell it separately?
5. What do I say when a client wants results but won't invest?
6. How do I hire the right esthetician for my team?
7. What do I do if my new employee has no clients?
8. How do I get out from behind the chair without losing clients?
9. How do I coach my team instead of micromanaging them?
10. How much should I pay my employees?
11. Why am I booked but not making any money?
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Recent Episodes
Why Your Facial Clients Aren’t Rebooking — What Estheticians Should Fix Next
Send us Fan MailMost estheticians think they need more clients.But what if the real problem is that the clients you already have aren't coming back?In this episode, I sit down with Katie, a lash…
124: How Estheticians Should Actually Use Their Email List with Dawn Richardson
Send us Fan MailAre you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how…
122: How Estheticians Can Stay Busy During Slow Season Without Discounting Everything
Send us Fan MailIn this episode of The Esthetician Podcast, Kari Jo breaks down why so many estheticians feel stressed every fall and winter — even when summer felt busy. Learn how to use promotions,…
121: How to Price Your Esthetician Services Without Losing Clients
Send us Fan MailIn this episode of The Esthetician Podcast, Kari Jo sits down with pricing expert Nina Tulio to talk about how estheticians should price their services, raise prices confidently, and…
120: Why Your Facial Clients Don’t Come Back (And How to Keep Them Returning)
Send us Fan MailIn this episode of The Esthetician Podcast, Kari Jo talks with a six-figure esthetician about client retention, rebooking, slow seasons, and how to keep facial clients coming back.…
119: What Actually Makes a Facial Feel Luxury to Clients
Send us Fan MailMost estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress…
How to Get Clients Without Instagram as an Esthetician (Beginner Ads Strategy with Jana Bishop)
Send us Fan MailPosting on Instagram can start to feel like a second full time job, and the worst part is the fear that if we stop, the clients stop. We wanted a more honest conversation about what…
117: How to Grow Your Esthetician Business with Systems (Increase Revenue & Get More Clients)
Send us Fan MailWe coach Sam, a Winnipeg sugaring salon owner, through the real barrier behind her goal to double revenue: leadership systems that make performance visible. We lay out a simple daily…
116: How a Virtual Receptionist Helped Me Stop Working 24/7 as an Esthetician
Send us Fan MailStill answering client messages at dinner?If your phone never stops… your business doesn’t either.In this episode of The Esthetician Podcast, I’m sharing the one thing that completely…
115: How to Grow Your Instagram and Build a Website as a Esthetician with Guest Madelyn Furlong
Send us Fan MailAre you posting on Instagram but still not getting enough esthetician clients?In this episode of The Esthetician Podcast, Kari Jo sits down with marketing strategist and website…
114: Why You’re Not Getting Clients as an Esthetician (Your Message Is Confusing)
Send us Fan MailIf you’re posting consistently but still not getting enough clients as an esthetician, this episode is for you.In this Business Breakthrough Audit, Kari Jo helps Kristina uncover why…
113: 1099 vs W2 for Estheticians: How to Pay Employees Correctly
Send us Fan MailIn this episode of The Esthetician Podcast, Kari Jo Patterson explains esthetician payroll, 1099 vs W2 classification, employee pay structure, payroll taxes, and how to hire employees…
112: You Can Be A Great Mom And Entrepreneur
Send us Fan MailIf your books are slow, it’s usually not because you aren’t working hard enough.It’s because you’re focusing on the wrong things.In this episode, I sit down with one of the coaches…
111: Booth Rent vs Employees: Why Your Spa Isn’t Making Money
Send us Fan MailWe audit Brooke’s esthetics business and draw a hard line between landlord and employer, then map the math and mindset that stop hidden subsidies and unlock real freedom. Clear steps…
110: How to Get Gen Z Clients as an Esthetician (And Keep Them for Years)
Send us Fan MailYour next twenty years of bookings are already shopping, posting, and obsessing over their pores—just not in your treatment room yet. We pull back the curtain on Gen Z’s beauty…
109: How Estheticians Can Grow a Team Without Burnout with Carly Kenyon
Send us Fan MailWe share how Carly grew from solo esthetician to a team of eight, scaled revenue by over 600 percent, and avoided repeat burnout by installing strong systems, clear policies, and firm…
108: Booked One Week, Dead the Next: Fix This
Send us Fan MailReady to stop chasing clients and start leading them? We kick off 2026 by reframing the way estheticians walk into every consultation: calm, clear, and confident, as if the bills are…
107: Esthetician Models Strategy: Why Your Clients Aren’t Rebooking
Send us Fan MailWe share the system that turns models into momentum, lashes into stability, and scripted consults into stress-free rebooks. The aim is simple: use repeatable services to buy time,…
106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
Send us Fan MailSelling doesn’t have to feel like pressure. When clients worry about sounding rude and pros worry about being pushy, everyone hesitates and outcomes suffer. We brought in sales…
105: Winter Dry Skin Tips Every Esthetician Can Explain to Clients
Send us Fan MailWe break winter skin myths and show how education, not heavier moisturizer, drives results and rebooking. Angela brings a science-first lens to hydration, oils, TEWL, and ingredient…
Frequently Asked Questions
Esthetician Podcast; Business tips for Estheticians has published 123 episodes since July 2024, covering topics in Business, Education.
Esthetician Podcast; Business tips for Estheticians is currently highly active with new episodes weekly. Average episode length is 25m.
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