Everybody hates your brand
Jen Clinehens, Rob Voase
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Recent Episodes
Episode 66 - Talking Loyalty and the Psychology that drives it with Special Guest Mark Sage
In this episode, we talk to Mark Sage. Mark is a Writer and Strategist who explores the Psychology behind loyalty and how brands can earn it. He’s got bags of practical experience in multiple…
Episode 65 - Talking the role of CRM, AI and formal marketing training with Special Guest Gianfranco Cuzziol
In the episode, we talk to Gianfranco Cuzziol. Gianfranco is a CRM and Personalisation Advisor, Speaker, Author, Consultant and Educator. He’s worked both client and agency side, leading global CRM…
Episode 64 - Talking agency independence and martech problem solving with Special Guest Ian Reeves
In this episode, we talk to Ian Reeves. Ian is the Managing Director of Flourish CRM, an independent, specialist CRM agency with offices in both Bristol in the UK and Dubai, where they create…
Episode 63 - Talking the power of AI and Humanity in building Customer Experiences with Antti Kangaslahti
In today's episode, we talk to Antti Kangaslahti. Antti is a customer experience expert with over a decade of experience in top London agencies across a breadth of industries, including FMCG,…
Episode 62 - Talking Agentic AI with Special Guest Simon Spyer
In this episode, we talk to Simon Spyer. Simon is an entrepreneur and data-driven marketer with experience at some of the best agencies in the UK. 5 months ago, he struck out on his own and started…
Episode 61 - Talking the complicated world of Martech and AI with Special Guest Rob Pellow
In this episode, we talk to Rob Pellow, Executive Technical Director at the independent CRM agency Armadillo, based out of Bristol in the UK. Rob is an expert in the somewhat labyrinthine and opaque…
Episode 60 - Talking Video game marketing and inclusivity with Special Guest Angela Harding
This episode features an interview with Angela Harding. Angela is a veteran of the video games industry, having spent over 19 years working at Activision Blizzard. She held many roles there,…
Episode 59 - Talking about the point of Loyalty with special guest Adam Posner
In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty.We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty…
Episode 58 - Talking Retail marketing, Loyalty and delicious chocolate with Amy Harman
We're back. Sorry, it took a while! But we are back with a bang.We talk to Amy Harman, Head of Customer Marketing at Hotel Chocolat. We cover the idiosyncrasies of retail marketing, the value of…
Episode 57 - Talking creative work, the art of copywriting and Neurodivergence with Special Guest Natalie Howells
In this new episode, we talk to Natalie Howells - a copywriter, author, and all-round creative person. We cover two topics that are close to her heart.Firstly, how to get the most out of your…
Season 5 Episode 1 - Talking Loyalty, CRM and AI with Special Guest Tom Phillips
We've been away for a while but we're back with Season 5 of Everybody hates your brand.We talk to Tom Phillips. Tom has spent over 20 years in Strategy, working in some of the UK’s best marketing…
Season 4 Episode 7 - Talking AI and its impact on Marketing with Special Guest Simone Blakers
In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers.AI. You can’t move in marketing circles (or any business circles really) without…
Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins
In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and…
Season 4 Episode 5 - Talking Email Marketing and CRM with Special Guest Chad S White
In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency, Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and…
Season 4 Episode 4 - What makes the Rapha Cycling Club a great loyalty program?
In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their…
Season 4 Episode 3 - Why targeting Gen-Z is really lazy marketing
In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it.External resources:Shane Gillis Stand-up clip - CLICK HEREIPSOS data -…
Season 4 Episode 2 - Celebrating our 50th episode by talking CX, Behavioural Science and more with Jen Clinehens
We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or…
Season 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan Rose
Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this…
Season 3 Episode 11 - Shining the harsh light of the scientific method on the world of advertising and marketing agencies with Special Guest Mark Razzell
We have our first returning guest to the show.Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne,…
Season 3 Episode 10 - Talking starting, growing and selling marketing agencies with Special Guest Craig Wheeler
In this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over…
Frequently Asked Questions
Everybody hates your brand has published 66 episodes since August 2020, covering topics in Business, Management.
Everybody hates your brand is currently active with new episodes monthly. Average episode length is 38m.
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