Field Notes

Advance Travel and Tourism

English Business Marketing Places & Travel Society & Culture

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Episodes 38

Avg. Duration 15m

Activity Highly Active

Since Feb 2025

Latest Episode Apr 2026

Outreach Signals

Features Guests

Publishing Details

Schedule

Weekly

Format

Episodic

Consistency

Hosting

feed.podbean.com

About This Podcast

The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing. What You’ll Discover 🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now. 🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more. 🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches. 📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.

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Recent Episodes

Community First or Nothing Lasts: Nate Wyeth on Regenerative Tourism and Playing the Long Game

Apr 03, 2026 11m

What if the job of a DMO isn’t to grow tourism… …but to protect the place that makes tourism possible? In this episode, Eric sits down with Nate Wyeth, Chief of Staff at Visit Bend, to unpack a…

AI, Zero-Click, and the New Rules of Travel Discovery

Mar 30, 2026 44m

Fresh off a keynote in Massachusetts, this episode is a live drop of Eric Hultgren’s latest thinking on AI for Travel 2.0 It starts with a simple story: a traveler who books a trip, adjusts her…

Control the Controllables: Leadership, Accessibility, and Strategic Focus in Central Oregon

Mar 27, 2026 17m

In this episode, Eric sits down with Scott Larson, President & CEO of Visit Central Oregon, to unpack how destination leaders navigate uncertainty, prioritize what matters, and make long-term…

Coast Like a Local: Stewardship, Storytelling, and the Future of the Oregon Coast

Mar 26, 2026 17m

What happens when a destination decides it’s not just selling visits—but protecting a place? In this episode, we head to the Oregon Coast to talk with Stacey Gunderson about the evolving role of DMOs…

Accessibility, Trust, and the $25 Billion Opportunity in Travel

Mar 14, 2026 21m

In this episode of Field Notes: Insights and Observations for the Travel Marketer, Eric Hultgren sits down with Arturo Gaona and Sofia Bravo from Wheel the World, a company focused on making travel…

Curiosity, Wine, and Community — Marketing Southern Oregon with Travel Medford

Mar 13, 2026 11m

In this episode of Field Notes: Insights and Observations for the Travel Marketer, Eric Hultgren sits down with Carol Skeeters Stevens, Chief Marketing Officer at Travel Medford, to explore how…

Claire Fisher of Tualatin Valley on the Evolution of the CMO in a DMO

Mar 12, 2026 16m

Eric Hultgren sits down with Claire Fisher, CMO of Explore Tualatin Valley at the Oregon Governor's Conference for Tourism. Claire brings an agency background and broad DMO experience beyond Oregon…

Todd Davidson CEO for Travel Oregon Leadership vs Learning

Mar 11, 2026 22m

Leadership vs. Learning in Destination Marketing Todd Davidson emphasizes that strong leadership requires knowing when to lead and when to listen. While Travel Oregon is often viewed as an industry…

Travel Portland, Infrastructure, and the Power of Authentic Destination Storytelling

Mar 11, 2026 18m

Guest: Marcus Hibdon, VP of Communications, Travel Portland In this episode of Field Notes: Insights and Observations for the Travel Market, Eric Hultgren speaks with Marcus Hibdon, Vice President of…

Is Something Big Happening? Thoughts on that AI blog

Feb 16, 2026 7m

In this short Field Notes episode, Eric frames a practical message for destination marketers: AI is moving fast enough that relying on free tiers can put a DMO behind, and the bigger unlock is using…

Ads, AI, and the Super Bowl Signals Travel Marketers Shouldn’t Ignore

Jan 30, 2026 18m

In this episode of Field Notes, Eric breaks down a fast-moving week in marketing and technology—and what it all means for travel brands navigating an AI-mediated world. The episode opens with the…

Education, Resilience & Growing a Destination You Can’t Scale The Traditional Way

Dec 18, 2025 14m

Featuring Lori Pepenella, Southern Ocean County / Long Beach Island In this episode of Field Notes, Eric Hultgren sits down live in Atlantic City at the New Jersey Tourism Industry Association…

Content, Craft Trails & Standing Out in a World Cup Year with Melissa DeFreest

Dec 18, 2025 15m

Featuring Melissa DeFreest, VP of Tourism – Somerset County, NJ Recorded live at the New Jersey Tourism Industry Association Conference in Atlantic City, this episode of Field Notes features a…

Hospitality, Food & the Front Line of Service in 2026

Dec 17, 2025 11m

Featuring Daniel Klim, CEO – New Jersey Restaurant & Hospitality Association In this episode of Field Notes: Insights and Observations for the Travel Marketer, Eric Hultgren sits down with Daniel…

Reinventing a City: Innovation, Identity & Elizabeth’s Tourism Boom with Jennifer Costa

Dec 14, 2025 15m

Live from the New Jersey Tourism Industry Association Conference in Atlantic City, this episode heads to Elizabeth, NJ to talk with Jennifer Costa, the force behind one of New Jersey’s fastest-rising…

How Arts & Culture Drive Tourism Revenue with Adam Perle of ArtPride New Jersey

Dec 13, 2025 18m

Recorded live at the New Jersey Tourism Industry Association Conference in Atlantic City, this episode dives into the strategic power of arts and culture as economic engines. Our guest, Adam Perle,…

World Cup Fever & The Future of the Meadowlands with Jim Kirkos

Dec 11, 2025 13m

Live from the New Jersey Travel Industry Association Conference in Atlantic City, this episode features Jim Kirkos, CEO of the Meadowlands Chamber of Commerce. With the 2026 FIFA World Cup heading…

Inside Cape May County's Tourism Boom with Diane Weiland

Dec 11, 2025 14m

Live from the New Jersey Tourism Industry Association Conference in Atlantic City, this episode heads to Cape May County for a conversation with Diane Weiland, a leader whose destination has been…

Sussex County’s Four-Season Strategy with Tammie Horsfield

Dec 11, 2025 11m

This episode features a conversation with Tammie Horsfield of Sussex County, fresh off winning an Excellence Award for innovative tourism partnerships. We dig into how Sussex County has created a…

SEO Isn’t Dead — What Travel Marketers Must Know for 2026

Dec 05, 2025 10m

SEO has shifted more in the last nine months than in the previous nine years — and travel marketers are feeling it. In this episode of Field Notes, Eric sits down with SEO expert Casey Yandle to…

Frequently Asked Questions

How many episodes does Field Notes have?

Field Notes has published 38 episodes since February 2025, covering topics in Business, Marketing.

Is Field Notes still active?

Field Notes is currently highly active with new episodes weekly. Average episode length is 15m.