Follow the Feeling: Brand Builder

Brand Builder Lab

English Business Careers Education How To Marketing

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Episodes 10

Avg. Duration 10m

Activity Dormant

Since Mar 2025

Latest Episode Jun 2025

Publishing Details

Schedule

Every 2 Weeks

Format

Episodic

Hosting

rss.buzzsprout.com

About This Podcast

Follow the Feeling is a brand-building podcast produced by Kai D. Wright, Columbia University lecturer and author of Follow the Feeling: Brand Building in a Noisy World. A companion to the award-winning book, the podcast offers expert guidance and proven methods to help individuals build emotionally resonant, community-powered brands. Each episode breaks down the five brand-building moments that matter most—Lexicon, Audio, Visuals, Experience, and Culture—while providing actionable strategies and inspiration to grow with clarity and purpose.

Learn more at FollowTheFeeling.com.

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Recent Episodes

Daily Dose (Bonus) | Setting a Work-Life Destination | How to Ace Change to be Future Ready (Subscriber-only)

Jun 16, 2025 14m Transcript

In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the…

S1E15 Daily Dose (Bonus) | Finding Your True North | Work-Life Destination to be Future Ready (Subscriber-only)

Jun 11, 2025 5m Bonus Transcript

In this episode, we dig into how navigating your career is like driving a car – you need a clear destination to avoid burning fuel but going nowhere. Inspired by the Brand Builder Lab newsletter,…

S1E10 Daily Dose (Bonus) | 3 Steps to Navigate Culture Ethically | Grow Brand Value with Earnestness, Empowerment, and Empathy | Subscriber-only

May 14, 2025 6m Bonus Transcript

In this episode, we explore Kai D. Wright's "culture-ethics pressure test" for communications, campaigns, and content. The three-part framework helps brands connect with communities authentically and…

S1E9 Follow the Feeling: Brand Building | Chapter 2 | 3 Things to Know, 3 Things to Do, 3 Things to Share

Apr 23, 2025 10m Transcript

What's the connection between economics and communication? We explore that question, the theme of Chapter 2 in Kai D. Wright's insightful business book "Follow the Feeling: Brand Building in a Noisy…

S1E8 Follow the Feeling: Brand Building | Chapter 1 | 3 Things to Know, 3 Things to Do, 3 Things to Share

Apr 09, 2025 9m Transcript

Looking for a fresh perspective on brand building in today's chaotic digital landscape? We've distilled Chapter 1 from Kai D. Wright's game-changing book "Follow the Feeling: Brand Building in a…

S1E7 Follow the Feeling: Brand Building | Preface and Introduction | 3 Things to Know, 3 Things to Do, 3 Things to Share

Mar 27, 2025 17m Transcript

We dive behind the scenes of "Follow the Feeling: Brand Building in a Noisy World" by Kai D Wright, offering a backstage pass to the Preface and Introduction. In this episode, we unpack: Surprising…

S1E5 Follow the Feeling: Brand Building | 3x3 Book Review | 3 Things to Know, 3 Things to Do, 3 Things to Share

Mar 25, 2025 13m

How do you get the most value out of any book? In this episode, we introduce a new formula for turning ideas into action, and action into inspiration for others. We do the heavy lifting of breaking…

S1E4 Daily Dose (Bonus) | Building a Cult Brand | Lessons from Duolingo, Peloton, Liquid Death, and the NBA | Subscriber-only

Mar 25, 2025 4m Bonus

What do Peloton, Liquid Death, Crocs, and Duolingo all have in common? In this episode, we unpack the secret sauce behind cult brands—the ones that go way beyond product to spark deep emotional…

S1E2 Workbook (Bonus) | Community & Feelings | Page 15-17 | Overview | Audio Lesson | Subscriber-only

Mar 24, 2025 10m Bonus

In this quick-hit episode, we dive into pages 15 to 17 of the Follow the Feeling Workbook—the “Community and Feeling” overview. Think of it as your brand’s emotional cheat sheet: a fast, practical…

S1E1 Follow the Feeling: Brand Building | Podcast and Book Preview

Mar 24, 2025 10m Trailer

In this episode, get an overview of "Follow the Feeling: Brand Building in a Noisy World." You'll hear about the key takeaways of the book along with the LAVEC framework. Discover how cult brands…

Frequently Asked Questions

How many episodes does Follow the Feeling: Brand Builder have?

Follow the Feeling: Brand Builder has published 10 episodes since March 2025, covering topics in Business, Careers.

Is Follow the Feeling: Brand Builder still active?

Follow the Feeling: Brand Builder is currently dormant with new episodes every 2 weeks. Average episode length is 10m.