Episodes 22
Avg. Duration 29m
Activity Sporadic
Apple Rating 5.0 (1)
Since Jul 2025
Latest Episode Feb 2026

Publishing Details

Schedule
Weekly
Format
Episodic
Consistency
54%
Hosting
feeds.captivate.fm

About This Podcast

Franchise This is the podcast where franchise growth meets digital marketing strategy. Hosted by Sean McKay, founder and CEO of Site Hub, this show dives into what it really takes to scale a franchise in today’s fast-moving, tech-driven world. ㅤ Each episode features insights from franchise owners, marketers, and operations leaders who are building brands that expand without losing their identity. Whether you’re just starting out or managing hundreds of locations, you’ll get practical tips, real stories, and marketing strategies designed to help you grow smarter—not just bigger. ㅤ Franchise This is your front-row seat to the tools, tactics, and systems that drive franchise success—from local SEO and brand consistency to multi-location campaigns and operational scale.

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Recent Episodes

Hell No FSO: When to Say No to Sales Organizations (with Danielle Wright, CFE) | Ep. 21

Feb 13, 2026 35m

Franchising is a lot like Fight Club. Once you are in, you are in for life. Danielle Wright, CFE, joins Sean McKay to explain how a career that started in commercial real estate and land acquisition…

Buying a Business vs. Buying a Job (with Danny P. Creed) | Ep. 20

Jan 30, 2026 46m

Many people enter franchising with the wrong expectation: they think they are buying a job rather than building a business. They wait for the phone to ring or for the franchisor to solve every…

SBA Loans are Pretty Much the Main Vehicle (with Shay Kleinschmidt) | Ep. 19

Jan 16, 2026 31m

Funding is the fuel that powers the franchise engine. Yet, for many new business owners, securing capital feels like a black box. In this episode, host Sean McKay sits down with Shay Kleinschmidt,…

Flat Fees, State Registrations, and Startup Franchise Costs with Guest Evan M. Goldman (with Evan M. Goldman) | Ep. 18

Dec 12, 2025 39m

Host Sean McKay brings on long-awaited guest Evan M. Goldman for a candid look at how franchise law really works behind the scenes. Evan talks about walking away from “great money” in a tedious…

Speed To Lead, Liquid Capital, And Proper Qualification For Franchise Leads | Ep. 17

Dec 05, 2025 10m

Lighting money on fire with franchise leads that never get a call is a huge miss. On Franchise This, the show where we talk all about franchising, Sean McKay and producer Joseph Lewin are super…

Franchising Is Complicated: Common Questions from Franchise Owners | Ep. 16

Nov 28, 2025 9m

Common questions from franchisees and franchise owners keep coming up around franchising as complicated, getting this stuff off the ground, and how to find franchisees. Host Sean McKay welcomes…

Validate That Your Business Is Even Franchisable Before Hiring An Agency | Ep. 15

Nov 21, 2025 8m

Engaging with an agency can be a scary proposition because you are immediately incurring monthly cost, so you want to be ready. On Franchise This, Sean McKay and producer Joseph Lewin do a little…

Big Fish in a Small Pond, Why Hands-Off Franchising Doesn’t Really Exist (with Richard Gould) | Ep. 14

Oct 31, 2025 39m

Scrappy from day one, Sean McKay sits down with Richard Gould, the franchisor behind Richard’s Painting, to talk about real choices and real consequences. Richard did not graduate high school,…

How Franchisors Can Fix Their Marketing Mistakes and Win Locally | Ep. 13

Oct 24, 2025 15m

Sean McKay steps behind the mic for a solo reflection on what he’s learned from the first stretch of Franchise This. He answers real questions about what franchisors need, where marketing dollars go…

Myth busting Franchise Consulting & Finding Your Fit (with Kelly Amshoff) | Ep. 12

Oct 10, 2025 44m

In this episode of Franchise This, host Sean McKay talks with Kelly Amshoff, a multi-hyphenate entrepreneur and franchise consultant who helps aspiring owners find their perfect business match. From…

Royalty Fees, Real Support, and Slow Growth (with Dan Feltman) | Ep. 11

Oct 03, 2025 25m

A state trooper for 13 years who guarded governors, Sean McKay sits down with Dan Feltman to trace a jump from law enforcement to co-founding a franchise built on garage transformations. Dan shares a…

From CPA to Cannabis Lounges (with Ron Silberstein) | Ep. 10

Sep 26, 2025 43m

Franchising veteran Sean McKay sits down with Ron Silberstein, CFO of Bud’s Place, to explore how decades of experience in finance and franchise operations are shaping an entirely new industry.…

Stop Opening Restaurants (with Gary Occhiogrosso) | Ep. 9

Sep 19, 2025 47m

Cradle to grave in the best sense of the word. In this conversation, Sean McKay digs in with Gary Occhiogrosso on development, sales, infrastructure, and money. Private equity once “didn’t understand…

Addiction, Recovery, and Growing 120 Locations in 3 Years (with Greg George) | Ep. 8

Sep 12, 2025 34m

Franchising is not an easy path, and few people know that better than Sean McKay’s guest, Greg George. With more than 25 years in the franchise world and involvement in 42 different brands, Greg has…

The Bumpy Road of Franchising (with Angels Monitoring) | Ep. 7

Sep 05, 2025 34m

Franchising often gets painted as a simple path to expansion, but as Sean McKay uncovers in this conversation with AnnMarie Baranik and William Anthony, the journey can be anything but easy. From…

Lessons from Federal Prison to 30+ Units (with Tim Dougherty) | Ep. 6

Aug 29, 2025 49m

The path to growth is rarely a straight line. In this conversation, host Sean McKay reconnects with Tim Dougherty, founder of Project Lean Nation, to trace the journey from a single location with an…

Building a Childcare Franchise Born from Necessity (with Jay Shah) | Ep. 5

Aug 22, 2025 25m

When Sean McKay sat down with Jay Shah, the story of Marigold Academy unfolded as one of necessity, resilience, and vision. What began in 2019 as a search for childcare that felt like a true home…

How Voda Went All In and Scaled Nationwide (with Dan Claps) | Ep. 4

Aug 15, 2025 21m

Franchise growth rarely happens overnight, but Sean McKay sits down with Dan Claps to share a journey that proves persistence pays off. Born with an entrepreneurial streak, Dan went from running…

The Hidden Costs of Franchisee Marketing No One Talks About | Ep. 3

Aug 08, 2025 24m

Franchise marketing can be a tough puzzle, especially when you’re early in the process of landing your first franchisee. Joseph Lewin, producer and guest host, sits down with Sean McKay to unpack…

Franchise Lead Gen Is Broken. Here’s How to Fix It! | Ep. 2

Aug 01, 2025 25m

Ghosted by franchise leads? Paying $200 to $300 a pop and still not seeing results? You're not alone. In this episode, guest host and producer Joseph Lewin joins Sean McKay to expose why franchise…

Frequently Asked Questions

How many episodes does Franchise This have?

Franchise This has published 22 episodes since July 2025, covering topics in Business, Documentary.

Is Franchise This still active?

Franchise This is currently sporadic with new episodes weekly. Average episode length is 29m.

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