Freelance Cake
Austin L. Church
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What Is Staying Costing You? Choosing Alignment Over Momentum with Hannah Soto
Hannah Soto didn’t set out to build a production company. She saw problems in her industry. People below a certain title were treated poorly. Productions were inefficient. Systems were messy. So she…
From Accidental Freelancer to Strategic Business Owner with Satta Sarmah Hightower
Satta Sarmah Hightower opens up about the evolution from being a skilled freelancer who took good opportunities as they came… to becoming a more intentional business owner who chooses work based on…
Life Plan First, Business Plan Second: How Matthew Fenton Built a 30-Year Freelance Career
At a certain point in your freelance career, the question stops being “How do I get more clients?” and starts being “How do I build a business I actually want to keep running?”In this episode, Austin…
How Josh Cantrell Creates Demand with LinkedIn, Referral Partners, and Better Thinking
Josh Cantrell didn’t set out with some polished master plan.He got fired.What could have become a long, discouraging detour ended up becoming the first step in building a self-employed career with…
How Much Is Enough? Fear-Proof Freelancing + Non-Icky LinkedIn DMs with Rachel Bicha
Should freelancing feel easier by now… or is the hard part kind of the point?In this episode, Austin talks with Rachel Bicha (content strategist + founding Freelance Cake Community member) about…
Trust, Verify, and Match Access: Believing People’s Actions with Marc Hyde
Entrepreneurs love promises. Results come from patterns. Austin and Marc unpack why “actions speak louder than words” is more than homespun wisdom—it’s a working rule for choosing partners, clients,…
Community as Advantage: How Positive Peer Pressure Fuels Freelance Growth
Ever rolled your eyes at “You are the company you keep”? Same. But research (and real life) says proximity changes performance. In this solo episode, Austin digs into the research behind peer…
Growth by Subtraction: Less But Better
Hitting ~$330K should've felt like a win. Instead, it revealed the real bottleneck: complexity.In this episode, Austin talks about how pruning services, projects, and obligations—less, but…
From Slinging Words to Selling Expertise: A 1 on 1 Coaching Case Study with Josh Monen
What if you feel stuck not because you lack skill but because you’ve snapped on a pair of golden handcuffs? What if you want to go a new direction but can’t afford to lose the retainers you finally…
Conversations, Not Confrontations: Learning the Art of Negotiation with Wudan Yan
In this episode, Austin L. Church talks to journalist, freelance writer, and coach Wudan Yan about the art of negotiation. The driving force behind The Writers' Co-op, Wudan tells the story of her…
The 4 Stages of Freelancing Explained | Part 2
In this continuation of “The 4 Stages of Freelancing,” Austin L. Church explores the last two stages: Lifestyler and Diversifier. After they’ve navigated through the Moonlighter and Hustler phases,…
The 4 Stages of Freelancing Explained | Part 1
You’ve surely heard of the corporate ladder, but what are the career progressions for freelancers? Those of us who sell creativity in some form usually freelance part-time at the start, and those who…
How To Stay Focused and Productive as a Freelancer (+ Free 30/60/90 Day Plan Template)
In this episode, Austin explores the root problem freelancers face and the constant battle to ignore distractions in the midst of an overwhelming number of to-dos: marketing, client projects, website…
10 Steps to Help You Use the Right “Packaging” to 4x Your Freelance Prices
What if you could charge four times what you do now by making small changes to your freelance packaging?The freelancers who win consistently aren't always the most skilled or the hardest working.…
How to Sell Outcomes, not Hours: The Perfect 9-Word Response for Freelance Clients
Hourly is by far the most popular freelance pricing model, and freelancers often get asked, "What do you charge?” Or, “What’s your hourly rate?”But when you think about it, time is never what clients…
7-Step Freakout Protocol for Getting Last-Minute Freelance Income
One month, you're swamped with freelance work. The next, your project pipeline is dry. You try all the tactics you can think of. You cast your marketing net far and wide. You come up…
Art and Commerce Do Mix – Ditch the “Starving Artist” Mindset & Upgrade Your Limiting Beliefs About Money & Creativity
Can you be successful at art and business? Can you sell your work without compromising your artistic integrity?We’re all familiar with the identity of the starving artist.The assumption that artists…
Niching Down Is Really About Abundance Mindset & Strategic Simplicity
To niche or not to niche, that is the question.Many freelancers have the "jack of all trades" mentality. To survive in the freelance business, we take on a variety of projects in a variety of…
Less But Better - The Marketing Principle That Helps Freelancers Stay Consistent Even When They’re Busy
In this episode, Austin shares the 20 Stories Exercise that helped him build a predictable flow of freelance income. He also goes over the 6 questions you need to uncover which of your current…
Pricing Is Branding – Using the Psychology of Pricing to Attract Better Clients & Shape What They Believe About You
"What do you charge?"A potential client named Andrew asked Austin that question when he first started freelancing. Austin had just been laid off from his job at a marketing agency, and he chose $40…
Frequently Asked Questions
Freelance Cake has published 23 episodes since March 2022, covering topics in Business, Education.
Freelance Cake is currently highly active with new episodes monthly. Average episode length is 29m.
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