Episodes 16
Avg. Duration 44m
Activity Highly Active
Apple Rating 5.0 (7)
Since Feb 2026
Latest Episode Jun 2026

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Publishing Details

Schedule
Weekly
Format
Episodic
Consistency
54%
Hosting
api.substack.com

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About This Podcast

Future of Marketing explores how B2B marketing teams are actually using AI at work. Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams. This isn't about tools or perfect answers. It's about how marketing actually gets done when AI enters the system: what works, what breaks, and where teams are still experimenting. Live uncertainty is allowed. Concrete examples are required. If you're responsible for growth, pipeline, or brand and trying to turn AI into something genuinely useful, this show is for you.

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Recent Episodes

Building Radical Empathy at Scale with Vanessa Thompson of Twilio

Jun 09, 2026 52m

In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Vanessa Thompson, a senior marketing leader who helped scale Twilio from a developer tool into a $5B revenue…

How to Build a Brand That Stands Out in the Age of AI with Anthony Kennada of Goldenhour

Jun 02, 2026 46m

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Anthony Kennada, Founder and CEO of Goldenhour to examine what happens when AI automates the mechanics of…

From 22 Marketers to 2: Automating 80% of Marketing at Chili Piper with Alina Vandenberghe

May 19, 2026 38m

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper, a demand conversion platform used by companies like ClickUp, Gong, Cursor, Verizon, and Upside that turns inbound leads into booked…

Why AI Is Freeing Marketers to Be Creative Again with Katrina Wong of New Relic

May 12, 2026 46m

Katrina Wong is the Chief Marketing Officer of New Relic, a $1 billion revenue observability platform that went private in a $6 billion deal in late 2023. She joined in May 2024 as the company’s…

The Death of the Funnel and the Rise of Signal Driven Marketing with Wendy Werve of Comply

May 05, 2026 45m

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Wendy Werve, Chief Market Officer at Comply, to challenge one of marketing’s most foundational concepts:…

Marketing AI That Protects People, Places, and Businesses

Apr 28, 2026 46m

In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with  Idan Koren, CMO of Verkada, to explore what it actually takes to build a technical marketing organization…

Why Customer Obsession And AI Make The Strongest Marketing Team

Apr 16, 2026 34m

In this episode of Future of Marketing, hosts Mada Seghete and Camille Ricketts sit down with  Lindsey Irvine, CMO of Square, to explore how marketing is evolving beyond the “AI bubble” and into the…

From Developer Marketing to the Builder Economy with Ceci Stallsmith of Lovable

Apr 09, 2026 1h

In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with Cecilia Stallsmith, CMO at Lovable, to explore what it takes to market a product in a category that’s…

Community Is the Moat: How Figma Turns Product Passion into Revenue

Mar 20, 2026 35m

In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with Sheila Vashee, CMO of Figma, to explore what it really takes to scale a product-led growth company into an…

AI, Alignment, And The Death Of Single-Touch Marketing with Kate Johnson

Mar 19, 2026 38m

In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Kate Johnson, CMO of Dscout, to dismantle one of marketing’s biggest myths: single-source attribution. Kate…

From Community To Revenue: Building An AI-First Marketing Engine with Sara Varni

Mar 19, 2026 48m

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Sara Varni, CMO of Datadog, to explore how marketing teams must rebuild, not just automate, in the age of…

Trust Is The Ultimate Differentiator In The Age Of AI with Dave Steer

Feb 26, 2026 49m

In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Dave Steer, CMO of Webflow, to explore why trust has become the real competitive advantage for brands…

Rethinking Workflows in the Age of AI with Lena Waters

Feb 19, 2026 50m

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Lena Waters, CMO of Notion, to explore how AI is reshaping not just marketing workflows, but how teams…

Why the Best CMOs Think Like Operators, Not Marketers With Meagen Eisenberg

Feb 17, 2026 46m

In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Meagen Eisenberg, CMO of Samsara, to unpack what it actually takes to build an AI-native marketing team.…

Why Authenticity Beats Automation in Modern Marketing

Feb 17, 2026 33m

Most marketers aren’t being replaced by AI, they’re being replaced by marketers who actually know how to use it.In this launch episode of Future of Marketing, Camille Ricketts, Ethan Smith, and Mada…

Future of Marketing Trailer

Feb 10, 2026 0m

Future of Marketing explores how B2B marketing teams are actually using AI at work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes,…

Frequently Asked Questions

How many episodes does Future of Marketing have?

Future of Marketing has published 16 episodes since February 2026, covering topics in Business, Management.

Is Future of Marketing still active?

Future of Marketing is currently highly active with new episodes weekly. Average episode length is 44m.

How do I contact Future of Marketing for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Future of Marketing, including email and social media links.

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