FUTURESTRATEGIES - Sustainability in Marketing 🌍
Florian Schleicher
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About This Podcast
Hi, my name is Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
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Recent Episodes
S4E5 Repositioning Fairphone - Verena Kitowski on the role sustainability really plays in 2026
Verena Kitowski is Marketing Team Manager at Fairphone, a Dutch company leading sustainable and ethical electronics. She leads a full-stack marketing team to accelerate acquisition and retention…
S4E4 Working Within the System - Philippe Schuler on sustainability, capitalism and the path forward
Philippe Schuler is a consultant, photographer, and author with the purpose of reconnecting us with nature. Through Quest, he advises organisations on their positive impact on nature. He captures…
S4E3 Green Is Not Enough - Sven Pöllauer from ÖBB about what it takes to be a successful sustainable business
Sven Pöllauer is a seasoned PR, Marketing, and Public Affairs professional with 20+ years of experience. His expertise spans internal and external communications, marketing, governmental affairs, and…
S4E2 Sustainability that sells - Laura Lamard from Henkel about Embedding Sustainability in the Product
Laura is a French Global Marketing Leader at Henkel, with 15 years of experience across industrial, tech, and automotive markets. She leads global go-to-market strategies across five regions and more…
S4E1 Pioneer at Heart - Seza Eraydin about Sustainabilty Strategy at Henkel
Seza Eraydin is a Sustainability Manager at Henkel with over a decade of experience in the field. She began her career as a sustainability consultant and now leads the global sustainability framework…
S3E6 🎬 Story meets Action - Mirko Tosoni from WaterBear about the Role of Stories for Climate Action
Mirko Tosoni is Head of Marketing at WaterBear, a social action platform where storytelling meets impact and community. After seven years at Nike growing the brand and inspiring people to move, he…
S3E5 🚈 2.4 Million Rides Toward a Climate-Neutral Future - Cornelia Nussbaumer from Wiener Linien about Sustainability with a Mission
Cornelia Nussbaumer is Head of Sustainability and Innovation at Wiener Linien, Vienna’s public transport operator. She’s driving the company’s transformation toward climate-friendly mobility,…
S3E4 🏡 Building for Human & Planetary Health - Lenna Lockwood on Biophilic Design, Planetary Health & Storytelling in Real Estate
Lenna Lockwood is the founder of Prospera, a real estate consultancy focused on creating places that support human and planetary thriving. With over a decade of experience across the United States…
S3E3 🍫 Chocolate with a Mission - Eske Tammen from Tony's Chocolonely on turning activism into brand love
Eske Tammen is the Brand Management Lead for Germany, Austria and Switzerland at Tony’s Chocolonely, the impact-driven chocolate company on a mission to make 100% slave-free chocolate the norm. With…
S3E2 ✳️ The Sustainability Future Trap - Marcel Aberle, trend & future researcher
Marcel Aberle is a trend and future researcher. His job is to inspire people and organizations for their future and support them in implementing new ideas and strategies. He spots the megatrends that…
S3E1 🧀 Creating a longlasting system - Gerrit Woerle from WOERLE
Gerrit Woerle is the CEO of the fifth-generation family-owned cheese company WOERLE. Based in Austria, they’re known for much more than just cheese—they’ve been quietly building an ambitious…
S2E16 💚 Sustainability must be sexy - Grazia Nordberg from aehre Magazine
Grazia Nordberg is the founder and managing partner of LOEBELL NORDBERG, a communications agency based in Vienna - in March 2023 she started AEHRE a sustainability business magazine for the German…
S2E15 ♻️ Transforming a Company - Stefan Grafenhorst from Greiner
Stefan Grafenhorst is Vice President Sustainability & Corporate Communications at Greiner. Greiner is a manufacturer of plastic packaging, medical devices and foam products such as…
S2E14 ☕️ Scaling Sustainability Across a Global Coffee Empire - Carina Needham from Julius Meinl
Carina Needham is the Global Sustainability Director at Julius Meinl, one of the world’s oldest coffee roasters, founded in 1862. The brands premium coffees and teas are enjoyed in over 70 countries,…
S2E13 🌲The 700 year old company - Sabrina Bartl from Stora Enso about products that are by default sustainable
Sabrina Bartl is leading the global external communications at Stora Enso Wood Products, a provider of sustainable wood-based solutions that are driving the transformation of the global construction…
S2E12 🪩 Making Sustainability Lighter - Jonas Spitra from SCHOTT about making a super complex topic simple
Jonas Spitra is the Head of Sustainability Communications at the SCHOTT technology group. In his job, he accompanies and explains the sustainability transformation of the energy-intensive speciality…
S2E11 🪑 Connect People with Sustainability - John Oakley from IKEA about visions and love brands
John Oakley is the Country Marketing and Consumer Insights Manager at IKEA Austria. He studied marketing at university in England. Before joining IKEA a John was CEO of a major international…
S2E10 💪 Changing the core business model - Marika Püspök on how to steer a complex group of businesses to sustainability
Marika Püspök is the Chief Climate Officer of the Wiener Stadtwerke Group, since February 1, 2024. This is Viennas main infrastructure service provider for mobility and energy. It handles over 16.000…
S1E9 🦕 Excitement in Sustainability - Kiki Van Son from Plant Baby about marketing for a young foodbrand
Kiki Van Son is the Chief Brand Officer at PlantBaby Co, a direct-to-consumer nutrition startup designing convenient, naturally nutrient rich and minimally processed plant based foods and beverages…
S2E8 ⚖️ Sustainability Reports for Marketing? - Veronika Montes on the role of ESRS and ESG
Dr. Veronika Montes is a corporate lawyer with a focus on capital markets and M&A transactions. She also counsels companies, boards, and investors on and after IPOs, advises on public takeovers.…
Frequently Asked Questions
FUTURESTRATEGIES - Sustainability in Marketing 🌍 has published 57 episodes since April 2023, covering topics in Business, Management.
FUTURESTRATEGIES - Sustainability in Marketing 🌍 is currently highly active with new episodes every 2 weeks. Average episode length is 34m.
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