Getting to the Point
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Recent Episodes
With Nick Rawlings, Gigaclear CMO, on hyper-local marketing
In this episode, we’re joined by Nick Rawlings, CMO of Gigaclear, to talk hyper-local marketing. Gigaclear brings ultra-fast broadband to rural communities - and Nick shares how they communicate with…
With Tristan Pineiro on reinventing Grindr - from hookup app to global community
In this episode we're joined by Tristan Pineiro, marketing lead at Grindr, to hear how Grindr is evolving from its origins as a hookup app to become a powerful cultural platform. With the share price…
With ITV's Jason Spencer and Callum Taylor on how to advertise on television for £500
We’re talking television advertising in this episode, joined by ITV’s Jason Spencer and Callum Taylor. In particular, we dive into all the ways they’re making TV advertising much more accessible -…
With Torie Wilkinson on marketing dens, fresh air and Ambassadogs as the CMO of Lovat Parks
Torie Wilkinson has gone from leading multi-million-pound banking campaigns to championing toasted marshmallows, muddy wellies, and the magic of slow living. As CMO of Lovat Parks - the UK’s first…
With John Beasley on marketing the disruptor brands Red Bull & Monster Energy
What’s the secret behind the marketing powerhouses of Red Bull and Monster Energy? In this episode, we dive deep with industry expert John Beasley to uncover the strategies that turned these brands…
With Jane Cunningham & Philippa Roberts on Marketing to Women and avoiding Brandsplaining
In this episode, we dive into the world of female audiences—their buying behaviors and how marketing often gets it wrong when targeting women. Guiding us are Jane Cunningham and Philippa Roberts,…
With Josie Brown on how esports is transforming the marketing of major brands - Thank you, Honda!
Exploring the world of esports with Josie Brown, Head of Marketing for Team Liquid - one of the most iconic organisations in competitive gaming. Josie reveals how esports is transforming the…
With Marsha Goei, on how Breeze is challenging the dating industry by taking online dating offline
When a bunch of students from Delft University of Technology hit on a new way to do online dating, they decided to test their idea on campus armed with printed paper profiles and a mobile phone. …
With Stephen Taylor on how to become a multi-category CMO
How do you become a CMO? What skills does the modern CMO need? What should you do in the first 100 days? How has the role changed as technology has developed? And how do you become that rare…
With Poppy Mason-Watts on creating WaterBear, the "Netflix for the planet" streamer
Poppy Mason-Watts is co-founder of WaterBear, an 'impact media platform' that brings human stories and action together. We asked Poppy why the founders quit their jobs to start WaterBear, how…
With Hugo Barbera, on how AI is transforming the creative process - and whether there's a future for human creatives
Hugo Barbera is an award-winning art-director and AI creative specialist. His AI work ranges from the cover of Vogue magazine to exhibitions in Milan and New York. Hugo's talk in Cannes was one of…
With Jo Fox, on the streaming wars. Who's winning and what's the future for TV?
In this episode, Jo Fox provides the insights as we explore the streaming wars. Who's winning? What are the latest trends in the sector? And where are we headed?Netflix, Amazon Prime, Disney+,…
With Jimmy McLoughlin, former special advisor to the PM, on the jobs of the future.
Jimmy McLoughlin OBE, is a former special advisor to the Prime Minister on business, technology and entrepreneurship. During his 3 years at No.10, Jimmy's role was to brief the Prime Minister on…
With Alfie Ranstead & Matt Falconer, on AI and how they raised $3m at an average age of 21.
Alfie and Matt, founders of Elo AI, are two of the smartest (and youngest) entrepreneurs in the AI sector. We caught up with them to find out how AI actually works, what it means for the creative…
With Peter Hutton, former Sports Business Person of the Year, on the rapidly changing world of sports media, marketing and broadcasting.
The world of sports media is complex and rapidly changing. New sporting franchises and formats are popping up all around the globe, while VR and AI are threatening to change the way we watch sports…
With Jo Vaughton on steering a Cruise Line through the storm of a global pandemic.
On 14th January 2020 the Royal Caribbean share price was $133. Eight weeks later it was down 80% as the global pandemic took hold and ships around the world stopped sailing. Jo Vaughton was at the…
With Josh Higgins, on being President Obama's Design Director
Josh Higgins' career history reads like something out of a novel. He began his working life touring the USA in a van with rock band Fluf, going on to release seven albums with MCA Universal. And…
With Pip Heywood, on how Thortful is disrupting the Greetings Card Industry by giving a platform to independent creatives
The UK greetings card industry has traditionally been dominated by brick-and-mortar retail chains. But now anyone with a creative streak can take a slice of this two billion pound market. Pip…
With David Meikle, author of Tuning Up, on the life-changing power of the Meikle Matrix
The marketing and advertising industries can be stressful places to work, as David Meikle discovered to his personal cost. But then a life-changing moment gave David a new perspective, allowing him…
With Karen Stacey on the Barbenheimer movie-marketing phenomenon
Barbenheimer is the movie-marketing phenomenon that blew up the box office. But its origins are surprising and it left some unexpected winners and losers in its wake. Who better to give us the…
Frequently Asked Questions
Getting to the Point has published 31 episodes since July 2020, covering topics in Business, Management.
Getting to the Point is currently sporadic with new episodes monthly. Average episode length is 36m.
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