Grow The Future
Melinda Knuth
Publishing Details
About This Podcast
🎙️ Grow the Future Where horticulture research meets real-world impact.
Welcome to Grow the Future, a podcast that bridges the gap between academic horticultural marketing research and the vibrant world of industry, outreach, and education.
Each episode breaks down popular and emerging research articles in horticulture and floriculture and translates them into accessible, actionable insights for professionals, educators, and curious minds alike. Whether you're working in floriculture, fruit and vegetable production, or simply passionate about plants and education, this podcast is your companion in growing both knowledge and community.
🌿 What makes this podcast different? We’re not just about science. We’re about communicating science. You’ll hear tips on how to translate high-level academic research into something meaningful for non-academic audiences.
✨ Expect thoughtful content, fun moments, and a genuine passion for helping others grow the future in their businesses, greenhouses, or fields.
So plug in, dig in, and let’s grow something great together.
Podcasting 2.0 Features
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Recent Episodes
S1E6 Houseplant Blooming
Ever heard of the term "plant parent" and thought "Where did this term come from?" In this episode, we dive into "plant parents" and the houseplant boom that arose in 2020!Episode…
S1E5 Holiday Purchasing!
Learn all about holiday shopping and the statistics behind it!Literature cited in episode:(forthcoming)
S1E4 A Deep Dive: The Consumer Decision-making Process
Within this episode, we go deeper into the consumer conscious (and unconscious!) mind from Episode 2. Expect to learn more about how we determine a decision.Literature cited in episode:(forthcoming)
S1E3 Plant Labels, Plant Success
Behe, B. K., Knuth, M. J., Huddleston, P. T., & Hall, C. R. (2020). Seeing red? The role of font color, size, and sale sign location in retail garden center displays. Journal of Environmental…
S1E2 Digital Marketing in the Horticulture Industry
Schwarzl, S., & Grabowska, M. (2015). Online marketing strategies: The future is here. Journal of International Studies, 8(2), 187-196. Ng Kok Wah, J., & Si, C. E. (2024). Exploring digital…
S1E1 Enhancing Your Mind, Body, and Well-being With Plants
Scientific papers referenced:Hall, C., & Knuth, M. (2019). An update of the literature supporting the well-being benefits of plants: A review of the emotional and mental health benefits of…
S1 Grow the Future Podcast Trailer
🎙️ Grow the Future Where horticulture research meets real-world impact.Welcome to Grow the Future, a podcast that bridges the gap between academic horticultural marketing research and the vibrant…
Frequently Asked Questions
Grow The Future has published 7 episodes since July 2025, covering topics in Business, Marketing.
Grow The Future is currently highly active with new episodes every 2 months. Average episode length is 26m.
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