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Recent Episodes
Farewell, and Godspeed: Designing a Customer Off-Boarding Strategy
Most marketing strategies focus on acquiring new customers, retaining existing ones, and winning back returners. But there's an equally important yet overlooked topic: customer off-boarding…
Taking a deeper look into the Eisenhower Matrix
To make good use of the Eisenhower Matrix, you need to understand its surface and how it differs from the real world.The following diagram is the well-known Eisenhower Matrix, which is often used to…
Liberate your mind with "alternative logic"
"Alternative logic" is a crucial skill that broadens creative horizons for writers and marketers while ensuring uninterrupted productivity for others. This is a public episode. If you would like to…
From USP to Persuasion: The Ultimate Copywriting Technique
The foundation of copywriting is the combination of “title + subtitle + body text.” You can find this pattern on almost any business website. While it may appear straightforward to write, crafting…
Unearth the hidden gems in your products
Successful marketing hinges on a profound understanding of your offerings. Don’t just know what they are; delve into their origins and what sets them apart. Here are some practical techniques. This…
Why is Apple Vision Pro so important to our future?
Apple Vision Pro’s significance lies not in immediate sales figures but in its role as a milestone in personal computing, mobile computing, and even human-machine interaction. This is a public…
Is it “demanding” to demand attention to details? Not really.
Do you need to be so particular about the details of a letter? If there's just one letter missing, will the marketing campaign or program fail? Why should we be so critical?True. A single letter or…
Psychological mechanisms of marketing
There's a psychological mechanism in every marketing campaign that ultimately leads to closed deals. This episode breaks it down into four stages and makes it a cycle of refinement.This episode…
Relieve your AI anxiety by having fun
"AI anxiety" has become a phenomenon in the past few months. Some people play with prompts to prove their creativity, some marvel at copies written by AI, and some experts worry about being replaced.…
Steve Jobs' persistence
Steve Jobs was a friend of mine, though only professional. I wrote this article in 2021, a decade after he passed away. I admire him not for his success but for his determination and persistence.…
Four purposes of marketing activities
All marketing campaigns have their respective purposes. Some campaigns may lack resources or techniques, but have you heard of one without a goal?Marketing activities can be categorized into four…
How will your "second brain" look like?
The "second brain" concept and note-taking methods sparked a new wave of tools. There's no "best one", but the one that fits your style and needs.This episode discusses the selection of Personal…
The power of copywriting
Copywriting is a "specialized" form of writing, just like trucks are a form of cars serving commercial purposes. Purposes come with frameworks, and copywriters must serve both brilliantly. This is a…
The power of words
This episode is taken from the third chapter of my book Hardcore Copywriting: 45 Essential Marketing Strategy and Writing Courses (written in Traditional Chinese). The articles in this chapter have…
Displaced and replaced
The "displacement" and "replacement" effects happened in the book market and many others in the evolving world, and they will affect your career too. This is a public episode. If you would like to…
Why I banned "why not" in meetings?
In meetings, the inconsiderate use of “why not” can derail conversations and create a false sense of consensus, leading to laziness and a lack of accountability among team members.That’s why I…
How middle managers survive in today's organizations?
The article examines leadership dynamics through the author's experiences as a junior salesperson. They reflect on their desire for "servant leadership" and their struggles with a middle manager…
Who serves who in a business?
"Servant leadership," defined by Robert Greenleaf, emphasizes inverting the traditional hierarchy to place employees at the top. While the author once supported this approach during their career at…
Feed AI, not the other way around
Reflecting on my experience guiding a company in copywriting, where a marketing colleague mentioned using AI for translating and providing feedback on marketing communications. They express concern…
AI is my best reader
I have been writing for decades, mainly in Traditional Chinese, covering tech news and industry analyses in the early days, and marketing management in the last ten years.While I’ve taught in…
Frequently Asked Questions
Hardcopy Café Podcast has published 20 episodes since September 2024, covering topics in Business, Management.
Hardcopy Café Podcast is currently dormant with new episodes every few days. Average episode length is 8m.
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