Health Marketing Collective

Q: How do I contact Health Marketing Collective for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Health Marketing Collective, including email and social media links.

Inprela Communications

English Business Management Marketing

Apple Podcasts Website RSS

Episodes 63

Avg. Duration 35m

Activity Highly Active

Apple Rating ★ 5.0 (3)

Since Feb 2024

Latest Episode Jun 2026

Outreach Signals

Open to Sponsors Features Guests

Publishing Details

Schedule

Every 2 Weeks

Format

Episodic

Consistency

100%

Hosting

feeds.captivate.fm

About This Podcast

*2024 Signal Award Winner* Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. This is a place where healthcare marketing leaders share success stories and inspire others to leverage the power of storytelling to drive positive change and propel their businesses forward. We believe storytelling can change the status quo–and we’ve seen it happen. Sara Payne, the president and chief healthcare strategist at Inprela Communications, hosts the show, bringing more than 20 years of experience navigating the complex healthcare landscape. A trusted partner to many executives and chief marketing officers, she and her team have helped companies build campaigns that break through the noise, create movements, and establish brands as leading voices in the industry. But we’re just getting started. The Health Marketing Collective aims to broaden the spotlight, highlighting great people who are leading life-changing, brand-building campaigns. We’re handing over the mic and inviting thought leaders to share their own stories of removing hurdles to fulfill the health industry’s true potential. Tune in every other Wednesday for new episodes featuring prolific leaders and marketing experts, engaging in thought-provoking conversations (and a few laughs) about: Brand-building in the healthcare space How to become a leading voice in the industry Methods for changing consumer behavior Public relations, content creation, social media, and marketing for health-focused companies How to drive your company forward through issues-based storytelling

Podcasting 2.0 Features

episode medium season transcript

Social Media

Explore Statistics

English Podcasts Report Business Report Management Report Marketing Report English Business Report

Recent Episodes

The AI Search Gold Rush: What’s Worth Your Time (and What’s Not)

Jun 10, 2026 39m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.In today’s episode, we dive into the “new gold rush” of health marketing: AI search. Joining us is…

S1E61 The Most Expensive 20 Minutes in Marketing

May 27, 2026 33m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today’s episode, Sara Payne is joined by Emily Hansen, Senior Director of Market Development at…

S1E60 Trust Is Built in Experience, Not Messaging

May 13, 2026 36m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.In today's episode, we delve into the barriers to technology adoption among older, higher-risk…

S1E59 Behind the Scenes of HLTH 2026: Secrets to a Winning Speaker Submission

Apr 29, 2026 30m Transcript

On today’s special episode, we’re revisiting one of our audience favorites: a candid conversation with Jody Tropeano Greene, Head of Content at HLTH. In light of the Call for Speakers opening for…

S1E58 Marketing Under Pressure: 8 Hot Takes on Leadership, AI & Authority

Apr 15, 2026 46m Transcript

On today’s episode, Sara Payne welcomes back Jennifer Hovelsrud, a seasoned leader in enterprise content marketing with over 20 years of experience across both large enterprises and high-growth…

S1E57 Why Storytelling Is the Super Skill of the AI Age, With Joe Lazer

Apr 01, 2026 39m Transcript

Today’s episode dives into one of the most pressing topics in marketing and leadership today: the impact of AI on the creative and marketing professions, and why storytelling is more essential than…

S1E56 Adoption Is a Team Sport: Aligning Product, Marketing, and Revenue

Mar 18, 2026 26m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today’s episode, we’re joined by Wendy Cutting, VP and CTO of Product, Data, and Engineering at…

S1E55 Why Trust Beats Innovation in High-Stakes B2B Marketing

Mar 04, 2026 25m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today’s episode, Carrie Maurer joins Sara Payne for the second conversation in a powerful two-part…

S1E54 Why Revenue Accountability Is Marketing’s #1 Job

Feb 18, 2026 27m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today’s episode, Carrie Maurer joins host Sara Payne for a candid exploration of marketing’s impact…

S1E53 Marketing When Innovation Moves Faster Than Understanding

Feb 04, 2026 31m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today’s episode, Sara Payne welcomes Robin Goldsmith, practice leader for Verizon’s healthcare domain…

S1E52 The One-Page Narrative: How to Rise Above the Noise in Healthcare

Jan 21, 2026 36m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In this episode, Holly Spring, Vice President of Corporate Communications at Included Health, joins…

S1E51 The Relational Era: What Health Marketing Leaders Must Get Right in 2026

Jan 07, 2026 10m Transcript

Welcome back to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne guides us through the rapidly changing landscape of health…

S1E50 Why Healthcare Brands Keep Failing Women and How to Build Real Trust

Dec 24, 2025 35m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we’re joined by Vasanta Pundarika, CEO of Lotuspring, a renowned healthcare…

S1E49 Inside the Health Insurance Is Broken Campaign: Boldness, Authenticity, and Real Change

Dec 10, 2025 30m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne is joined by Nishant Shukla, Chief Marketing Officer at SCAN Health…

S1E48 What Really Moves People to Take Charge of Their Health

Nov 26, 2025 36m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today’s episode, Sara Payne sits down with Misty Ladner, Senior Vice President of Consumer Marketing…

S1E47 Trendjacking Meets Trust: Using Pop Culture to Humanize Health Marketing

Nov 12, 2025 15m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today’s episode, host Sara Payne sits down with Kala Weeks, Vice President of Marketing and…

S1E46 Saying the Quiet Part Out Loud: Why Prevention Needs a Bigger Mic

Oct 29, 2025 16m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, our host Sara Payne is joined by Andrew Lacy, CEO of Prenuvo, recorded live on the…

S1E45 Beyond the Buzzword: What Patient-Centric Really Means for Healthcare Brands

Oct 15, 2025 33m

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we’re thrilled to welcome Kelly Franchetti, CEO of The Patient View, as she joins…

S1E44 Raising Awareness: What We Can Learn from Axogen’s Successful Patient Advocacy Campaign

Oct 01, 2025 33m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne sits down with Emily Hansen, Senior Director of the Resensation program…

S1E43 Why Emotional Realism Wins in Marketing

Sep 17, 2025 40m Transcript

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, Sara Payne is unpacking the real power—and challenge—of emotional storytelling in…

Frequently Asked Questions

How many episodes does Health Marketing Collective have?

Health Marketing Collective has published 63 episodes since February 2024, covering topics in Business, Management.

Is Health Marketing Collective still active?

Health Marketing Collective is currently highly active with new episodes every 2 weeks. Average episode length is 35m.

How do I contact Health Marketing Collective for sponsorship or guest appearances?