Health Nonprofit Digital Marketing
Spencer Brooks
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About This Podcast
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.
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Recent Episodes
S5E7 How Strategic Planning Helps Nonprofits Do Less, Better
Every nonprofit leader knows the feeling of too many priorities, too few resources, and a growing list of "good ideas" that never seem to get done. In this episode, Spencer talks with Cynthia Ryan,…
S3E8 The Most Expensive Opinion in the Room
The night before the Challenger launched, the engineers knew the shuttle was unsafe. They brought the data to management, and management decided to launch anyway. Seventy-three seconds later, seven…
S4E7 Are You Building the Right Website? (Or Just Guessing?)
Why do smart people at health nonprofits keep spending tens of thousands of dollars on website projects that don't solve the actual problem? In this episode, Spencer breaks down a pattern he sees…
S5E6 Communicating Social Determinants of Health to Funders
People often think of healthcare in terms of symptoms and services, but behind every clinic visit is a deeper story shaped by food insecurity, housing instability, and more. In this episode, host…
S5E5 The Future of Search Is Already Here and Nonprofits Need to Be Ready
“AI is the new front door to information, not Google. People are starting their journey with AI tools, and your job as a nonprofit is to show up where those conversations are happening.” - Spencer…
S5E4 The Power of Monthly Giving with Dana Snyder
In this episode of Health Nonprofit Digital Marketing, Spencer sits down with Dana Snyder, a renowned monthly giving strategist, to explore the transformative power of recurring donations for…
S5E3 Cutting Through the Jargon with a Simple Messaging Framework
"If I can’t understand what 90% of these nonprofits are doing when I visit their website, what does that say about the average audience member?" - Spencer Brooks Confusing messaging is one of the…
S5E2 Leading with Belonging and Bold Vision at the YMCA of Columbia Willamette
Nonprofit leaders know that creating meaningful change in legacy organizations requires both bold vision and deep empathy. In this episode, Spencer is joined by Bess Goggins, President and CEO of the…
S5E1 Should You Change How You Talk About Equity and Inclusion?
The policy landscape for nonprofits has shifted dramatically in 2025, with new executive orders restricting DEI language in grants and contracts. Many health organizations are asking: should we…
S4E26 Financial Sustainability for Health Nonprofits: Rethinking Earned Revenue
Many nonprofits feel stuck in a cycle of short-term funding and unpredictable grants. In this episode, Spencer Brooks talks with Stephanie Jacobs of Scale Collaborative about how nonprofits,…
S4E25 Navigating the New Normal: Decline in Nonprofit Web Traffic
AI is rapidly changing how people search for and engage with information online, and that shift is already beginning to reshape the digital landscape for nonprofits. In this solo episode, Spencer…
S4E24 Beyond “Making It Pretty”: Helping Non-Marcomm Leaders Work Smarter With Your Team
Nonprofit marcomm teams are often seen as the group that just "makes things look nice," but that perception seriously undervalues their strategic contributions. In this episode, Spencer Brooks is…
S4E23 Does the European Accessibility Act Apply to Your Nonprofit’s Website?
The European Accessibility Act (EAA) officially took effect on June 28, 2025. While it’s EU legislation, it may have serious implications for health-focused nonprofits here in the U.S. and Canada. If…
S4E22 From Passion to Programs: Scaling Founder-Led Nonprofits for Sustainable Growth
Many health-focused nonprofits start with a passionate founder but struggle to scale beyond a one-person operation. In this episode, host Spencer Brooks speaks with Dr. Kirk Adams, consultant and…
S4E21 The Real Reason Your Website Isn’t Working (And What to Do Instead)
If your nonprofit’s website feels out of sync or like it’s constantly lagging behind your mission, this episode is for you. In this solo episode, Spencer unpacks the real reason most nonprofit…
S4E20 From Wall Street to Community Impact: Listening as a Growth Strategy at myFace
Nonprofits often know they need to “listen to their community,” but putting that into practice (especially at scale) can be challenging. In this episode, we talk with Bill Villafranco, Executive…
S4E19 Spoonful of Laughter: Changing the Diabetes Narrative Through Comedy
What happens when you try to dismantle one of the most common and damaging forces in diabetes care with comedy? Diabetes stigma affects nearly 4 in 5 adults with diabetes. It impacts their mental,…
S4E18 Escaping the Redesign Trap: Rethinking How Nonprofits Manage Their Websites
Many nonprofit websites quietly fall out of step with the missions they were built to support. The result? A frustrating cycle of expensive redesigns that never quite fix the real problem. In this…
S4E17 How to Create More Content with Less Effort: A Nonprofit Marketing Guide
Nonprofit marketing teams are often strapped for time and resources, yet they’re expected to produce engaging content across multiple platforms. In this episode, Kevin Kleifgen from the American…
S4E16 Stop Spinning Your Wheels: How to Build a 12-Month Marketing Roadmap That Works
Nonprofit marketers wear too many hats and juggle endless priorities, often struggling to turn strategic plans into real-world execution. In this episode, Spencer Brooks sits down with Graeme Watt,…
Frequently Asked Questions
Health Nonprofit Digital Marketing has published 91 episodes since March 2021, covering topics in Business, Health & Fitness.
Health Nonprofit Digital Marketing is currently declining with new episodes every 2 weeks. Average episode length is 33m.
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