’Hello $FirstName’ - marketing experts discussing the topic of personalization
Rasmus Houlind
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Hello $Firstname AI Edition, Chapter 5: Marketing Without Personalisation
In Chapter 5 of Hello $Firstname, Kim Jong Andersen reads ‘Marketing Without Personalisation’. Kim Jong Andersen is Managing Partner at the Danish agency WDP. In this chapter, he reads a deliberately…
Hello $Firstname AI Edition, Chapter 4: Why Does Personalisation Work?
In Chapter 4 of Hello $Firstname, Dr Matt Johnson reads ‘Why Does Personalisation Work?’ Matt is the author of Blindsight and Branding That Means Business, and he hosts the blog neuroscienceof.com.…
Hello $Firstname AI Edition, Chapter 3: Defining Personalisation
In Chapter 3 of Hello $Firstname, Mhari Coxon reads ‘Defining Personalisation’. Mhari is a marketer from the United Kingdom, and in this chapter she takes the listener into one of the book’s central…
Hello $Firstname AI Edition, Chapter 2: What Is the Problem with Personalisation?
In Chapter 2 of Hello $Firstname, Dr Jason Pallant reads ‘What Is the Problem with Personalisation?’ Jason is Director of the Marketing Technology Lab at RMIT University in Melbourne, Australia. He…
Hello $Firstname AI Edition, Chapter 1: The Hype of Personalisation
In Chapter 1 of Hello $Firstname, Kim Motroen reads ‘The Hype of Personalisation’. Kim is one of the founders of Publicis Foundry and has spent more than 20 years working with marketing, technology,…
Hello $Firstname AI Edition: Introduction and Forewords
Welcome to the audiobook edition of Hello $Firstname, the AI edition. In this opening episode, Rasmus Houlind reads the introduction to the updated edition of the book and explains why…
What’s New in Personalization? AI, Boozt, and the Hello $Firstname Launch
What has actually changed in personalization now that generative AI is everywhere? In this digital launch recording for the AI Edition of Hello $Firstname, Rasmus Houlind is joined by co-author Frans…
🎮 Data with a Dopamine Kick: Gamification, Zero-Party Data, and Personalization - with COO of Scratcher, Nikolaj Skarbye
In this episode of Hello $Firstname, I’m joined by Nikolaj Skarbye from Scratcher.io for a deep dive into what might be the most overlooked shortcut to personalization: asking people directly - while…
From Prompts to Personalization: How AI is Rewriting Email Marketing - with Villads Leth, CEO and Founder of Alvas.ai
What happens when the Content Crisis meets AI creativity? In this episode of the Hello $Firstname podcast, I sat down with Villads Leth, CEO and Founder at Alvas.ai, to explore what fully…
S2E56 Scaling Soulful Content with Generative AI – The Landfolk Way - with Chris Kjær Sørensen, CTO at Landfolk.com
In the latest episode of the Hello $Firstname podcast, I had the pleasure of talking with Chris Kjær Sørensen, CTO and co-founder of Landfolk — the curated holiday rental platform that’s redefining…
S2E55 Pages ≠ Stages: Why Website Personalization Is Stuck in the Wrong Mindset, w. David Mannheim CEO and Founder of MadeWithIntent.ai
In the latest episode of the Hello $Firstname podcast, I’m joined (Again! Congrats on being the first 2nd-time guest, David) by David Mannheim — author of The Person in Personalisation, founder of…
S2E54 CRO Without Big Numbers: Personalization in The VodafoneZiggo Way - Daniël Granja Baltazar
Not Enough Traffic for A/B Testing? Here’s How VodafoneZiggo Scales Personalization Anyway 📉 In B2B marketing, low traffic volume is often a CRO killer. But that hasn’t stopped VodafoneZiggo from…
S2E53 Why Shark Attacks Won’t Sell More Ice Cream – And Other Data Pitfalls with Senior Data Scientist Ola Lindeberg ex Telia, Ivbar, Swedish Armed Forces
🐟🍦 If we just increase the number of shark attacks, we’ll sell more ice cream! Sounds ridiculous, right? Yet, many businesses unknowingly fall into similar data traps when working with predictive…
S2E52 Beyond Cute: How Personalized Video Content Is Revolutionizing CX - with Ronald Griffin, CEO and Founder of SEEN.io
In this special episode of the Hello $Firstname podcast, I had the pleasure of speaking with Ronald Griffin, CEO and co-founder of SEEN.io—a trailblazer in personalized video content for marketing. I…
S2E51 The CX Layers - how Data and Content feed into the Personalization Layer - Midway status by Rasmus Houlind
In this special episode of the Hello $Firstname podcast, we’re doing things a little differently than normal. Having covered several episodes of season 2 and having discussed and presented the…
S2E50 🚀 How Points Lead to Pathos - an interview with Zsuzsa Kecsmar about how Loyalty and Personalization Converge
In this week’s episode, I had the pleasure of speaking with Zsuzsa Kecsmar, Chief Strategy Officer and co-founder of Antavo, one of the most powerful loyalty management platforms. Together, we…
S2E49 Is Flying Tiger Copenhagen Done with Translating Content? An interview with AI Manager, Rasmus Schlosser
In this episode of The Hello $Firstname Personalization Podcast, I had the pleasure of chatting with Rasmus Schlosser, AI Manager at Flying Tiger Copenhagen. What really stood out was how Generative…
S2E48 Retention, Personalization, and the Power of Emotions - a conversation with Tom Burrell
In this episode of The Hello $Firstname Personalization Podcast, Rasmus Houlind sits down with Tom Burrell, founder of Retention Coach, to explore how businesses can turn retention strategies into a…
S2E47 From Content Crisis to Customer Relevance - scaling Personalization with efficient Content Management
In this latest episode of Hello $Firstname Season 2, I sat down with Nicole France, Chief Evangelist at Contentful, to dig into how brands can truly make personalization work at scale—and the…
S2E46 Personalizing Content to make Pandora sparkle - The Hello $Firstname Podcast - S02E02
A Conversation with Julie Marie Hermann: Personalization at Pandora In this episode of Hello $Firstname Season 2, I had the pleasure of sitting down with Julie Marie Hermann, Personalization and CX…
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’Hello $FirstName’ - marketing experts discussing the topic of personalization has published 65 episodes since August 2023, covering topics in Business, Management.
’Hello $FirstName’ - marketing experts discussing the topic of personalization is currently active with new episodes weekly. Average episode length is 34m.
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