Ideal Practice
Wendy Pitts Reeves
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Programs, Not Packages: A Better Way to Structure Your Private Practice | IP 185
Here’s the thing.If you’re like most healing arts professionals, you sell your time.Five sessions. Ten sessions. Maybe a package here or there.But what if you focused on your expertise, and the…
How to Use a Profit & Loss Statement to Run a Healthy Private Practice, with Randall Avery | IP184
Okay - I’ll admit it. My bookkeeper used to send me a Profit and Loss (P&L) statement for my practice every time we met - and I barely looked at it.Not proud of that.But I blew it off because I…
183. 3 Ways You May Be Diluting Your Marketing Message (and Not Even Know It.) | IP183
Marketing doesn’t usually fail because you’re not good at what you do. Not at all!No - often it fails because you’re being too careful.In this episode, I’ll walk you through 3 marketing patterns I’ve…
The Key to Connecting with Your Dream Clients: My 10-Step Process | IP 182
Hey there everyone! Have you ever wondered why some clients light you up, while others leave you absolutely drained? That happens because we, as healers, often feel like we can help anybody. But that…
How to Hire the Best Virtual Assistant for Your Private Practice | IP 181
One of the most common things I hear from private practice owners is this: “I know I need help, but I have no idea where to start...” If that sounds familiar, you’re totally in the right place.…
Why Money Gets Messy in Private Practice (And How to Clean It Up) | IP 180
This week, I’m sharing something I’ve never done on the podcast before: a replay of an interview I did as a guest on Joe Sanok’s show, The Practice of the Practice. In this conversation, Joe and I…
Reflection: Why a Strategic Reset Beats Pushing Through to Exhaustion | IP 179
As we step into a brand new year, I wanted to start 2026 with a different kind of conversation.In this episode, I’m sharing why I chose to hit the reset button on the podcast over the last few weeks…
Moving Through “The Great In-Between”: An Inspiring Message for the New Year | IP 178
Well, Happy New Year everyone! 🥳As we say goodbye to the year that’s been and step forward to who we’re becoming, I wanted to share something meaningful with you.Someone special once shared this with…
What I Learned From My Clients This Year: Powerful Lessons I Needed Too. | IP 177
Hello everyone -It’s the week of Christmas, the world is slowing down, and, like many of you, I’ve been settling down into my own year-end pause. (You ARE doing that, right? Or will be soon?)In honor…
How to Get a Healthy Private Practice Up and Running, Fast | IP 176
Managing a private practice, like any business, means managing growth. And growth always happens in phases. That means, we all start as beginners somehow - right?I know.But the start up phase of a…
Advice I'd Give My Younger Self About Starting a Private Practice Today | IP175
In this episode, I’m taking time to look back at what I wish I’d known when I started my private practice as a young therapist in the early 90s. (SO many things, y’all.😑)Back then, I was juggling a…
Having Clear Money Conversations with Your Clients Will Help Them. Here's How. | IP 174
Listen. I get it. Money can be one of the hardest things to talk about — especially for therapists, healers, and wellness professionals who pour their hearts 💟 into their work.That’s why I’m bringing…
Feeling Grateful: Why I Still Believe in Private Practice | IP 173
This week, I’m sharing a quick Thanksgiving-week reflection on why I still believe in private practice, even when the work feels hard… along with a simple exercise to help you reconnect with the good…
Doing Things Your Way: The Heart of an Ideal Practice | IP 172
If you’ve ever found yourself feeling exhausted, under-appreciated, and wondering if private practice is really worth it, this episode is for you.In this replay of one of our classics, I’m going back…
Behind the Mic — Introducing a Seasonal Shift, and Creative Plans for Next Year | IP 171
Seasons change — and so does the rhythm of our work.In today’s short “Behind the Mic” reflection, I want to tell you a little about why things on the Ideal Practice podcast might sound a little…
Joe Sanok: A Story of Business Success, True Worth and Personal Evolution | IP 170
Hey everyone! You’re in for a treat and a half today! 😍On the podcast this week, I sat down with the one and only Joe Sanok, popular founder of Practice of the Practice and host of one of the most…
From Wimpy to Wow: How to Transform Your Psychology Today Profile With Aaron Price | IP 169
Okay, let’s talk about this, folks.I know a lot of us break out in hives at the mere thought of marketing. 😜And yet - some of the most talented healers I know sit with open appointment slots while…
Marina Gee | Why Your Story Matters More Than Your Credentials | IP 166
Ever feel like you're screaming into a void when it comes to marketing your practice? 😵If so, you're going to love what I have for you today, because I'm talking with the brilliant Marina Gee about…
7 Billing Companies Later: What I've Learned That You May Need to Know. | IP 167
Hey there everyone, Have you ever hired someone to handle your insurance billing, only to have it turn into a total mess? Maybe even a nightmare? 😵💫If so, you're not alone in that! Today, I’ve…
Carla Titus | Stop Working for Free: How to Pay Yourself a Real Salary | IP 168
Buckle up, y’all, because we’re getting into one of the most critical (and most avoided!) topics in private practice ownership … paying yourself an actual salary.I'm talking with the brilliant Carla…
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Ideal Practice has published 185 episodes since April 2022, covering topics in Business, Education.
Ideal Practice is currently highly active with new episodes weekly. Average episode length is 44m.
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