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16 recent episodes with transcripts
20 episodes for longitudinal research
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In Conversation with Bruce W. Cole is a weekly podcast that brings together the voices shaping the future of Canada’s natural health industry. Through thoughtful dialogue with retailers, brand leaders, practitioners, and innovators, the show explores the ideas, challenges, and opportunities driving the category forward.
Hosted by industry veteran Bruce W. Cole, each episode delivers practical insight, shared wisdom, and meaningful perspective designed to strengthen connections across the ecosystem. More than a podcast, it is a trusted destination for the conversations helping retailers make better decisions, brands build stronger relationships, and the industry grow together.
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Recent Episodes
S1E21 48 Years of Passion, Retail Excellence, and Community Impact with Alice Chung, Founder and Owner of Alive Health Centre
In this episode, Bruce sits down with Alice Chung, founder and owner of Alive Health Centre, for a remarkable conversation about nearly five decades in the natural health industry. From a single…
S1E20 The Power of the Health First Ecosystem: Empowering Independent Retailers with Davide Viola
In this episode of "In Conversation with," host Bruce Cole welcomes Davide Viola, President and CEO of the Health First Network, to discuss the organization's mission and its evolving role in the…
S1E19 From Finance to Natural Health: Navigating the Merchandising World at Fortinos with Stephanie Skalic
In this episode of In Conversation With, host Bruce Cole speaks with Stephanie Skalic, the Senior Merchandising Manager for Nature's Treasure at Fortinos Supermarket Limited. Stephanie shares her…
From Part-Time Rep to Senior VP, Julie Drapeau Shares Leadership Secrets and the Power of ‘Leveling Up’
In this episode of In Conversation With, host Bruce Cole sits down with Julie Drapeau, Senior VP of the Wellness Division at Purity Life Health Products. Julie shares her unconventional career…
S1E17 Bridging Pharma and Natural Health - Sanjiv Jagota from Nature's Source and Nature's Signature
In this episode of In Conversation With, host Bruce Cole sits down with Sanjiv Jagota, the visionary founder and president behind Nature’s Source and Nature’s Signature. With over 28 years of…
S1E15 Peter Neal on Neal Brothers, Strategic Mergers, and Mental Health Advocacy
This episode explores the 39-year legacy of Neal Brothers, tracing its evolution from a small kitchen operation in Aurora making croutons to a national leader in the natural food industry. Peter Neal…
S1E13 From Family Roots to Industry Evolution - A Conversation with Jason Sebeslav at The Peanut Mill
In this episode, Jason Sebeslav, owner of the Peanut Mill Natural Health Food Store in St. Catharines, Ontario, discusses the remarkable 50-year journey of his family business. Originally founded by…
S1E13 Navigating Industry Innovation and Servant Leadership with Matt LeBeau
In this episode, Matt LeBeau, the President of Lebeau Excel, shares his extensive journey through the Canadian grocery and natural health sectors. Matt provides a breakdown of the vital role a broker…
S1E12 New Chapter Canada - Journey from Disruption to Relaunch with Nadiya Raphael
This episode features Nadiya Raphael, General Manager and Vice President of New Chapter Canada, sharing the unprecedented business story of how a leading natural health brand voluntarily "paused" its…
S1E11 Building Community and Connection - Vicky Hachey from Good Health Mart Hamilton
In this episode of In Conversation, host Bruce Cole speaks with Vicky Hachey, a registered holistic nutritionist and the owner of Good Health Mart in Hamilton, Ontario. Vicky shares her transition…
S1E10 The Evolution and Community in Quebec’s Natural Health Industry With Pierre Martineau
This episode features a discussion between host Bruce Cole and guest Pierre Martineau, President and Publisher of Vitalité Québec Magazine regarding the 30-year evolution of the natural health…
S1E9 Charting the Future of Wellness: Insights with Lynsey Walker of the CHFA
In this episode, Bruce Cole sits down with Lynsey Walker, Vice President of Marketing and Communications at the Canadian Health Food Association (CHFA), to explore the rapidly shifting landscape of…
S1E8 Leveraging Partnerships for Brick-and-Mortar Success with Cristina Guglielmi
In this episode, host Bruce Cole sits down with Cristina Guglielmi, the Director of National Sales for Health Food at CanPrev, to discuss the evolving landscape of the natural health industry. With…
S1E7 Mastering Sales and Authentic Storytelling in Natural Health with Tracy Creighton
In this instalment of "In Conversation With," host Bruce Cole is joined by Tracy Creighton, the National Director of Sales for A.Vogel at Bioforce Canada. With a career spanning over two decades,…
S1E6 Purity Life Heath Products CEO - Matthew James on The Future of Natural Health Retail and Distribution
In this episode of In Conversation with Bruce W. Cole, Bruce sits down with Matthew James, President and CEO of Purity Life Health Products, for a thoughtful conversation about distribution,…
S1E5 Deane Parkes - Retail Leadership, Industry History, and the Heart of Health Food Stores
In this episode of In Conversation with Bruce W. Cole, Bruce sits down with Deane Parkes, a Canadian Health Food Association Hall of Famer and one of the most respected voices in the natural health…
S1E4 Listening Wins Sales | Marc Curcio on Retail, BioSteel, and Building Authentic Brands
In this episode of In Conversation with Bruce W. Cole, Bruce sits down with Marc Curcio, Chief Business Development Officer at BioSteel Sports, for a candid conversation about sales, brand building,…
S1E3 Margins, Freight, and Retail Reality With Brad Winsor and Deb Larocque
Episode 3 of In Conversation With Bruce W. Cole turns its focus to the operational realities shaping independent health food retail today: margins, freight, rising costs, and the resilience required…
S1E1 What’s Happening CHFA West 2026 With Aaron Skelton and Special Guest Lorrie Ingram
The inaugural episode of In Conversation with Bruce W. Cole sets the stage for a podcast dedicated to connecting retailers, brands, and leaders across Canada’s natural health industry.Bruce welcomes…
S1E2 How Education Drives Retail Success with Mark Vasil, and Special Guest Christina Barrett
Episode 2 of In Conversation With Bruce W. Cole explores one of the most powerful competitive advantages independent health food stores have today: education.Our Friend of the Pod this week,…
