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About This Podcast
Wedding Photography Podcast. In Focus is a podcast dedicated to helping photographers shine their light and focus on what truly matters in building and running a successful photography business.
Hosted by Gina Paulson, a seasoned photographer with a passion for guiding others, this podcast dives into every aspect of the craft—from mastering the art of shooting and refining your skills behind the lens to navigating pricing strategies, marketing tactics, and the day-to-day challenges of entrepreneurship.
Whether you're a budding photographer or a seasoned professional, In Focus offers practical tips, industry insights, and inspiration to help you grow your business and create a lasting impact with your work.
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Recent Episodes
22. Beyond the Gram Marketing Right Now
Beyond the Gram: How Couples Are Actually Finding (and Booking) Their Wedding Photographers in 2026----If your inquiries feel slower… If couples are taking longer to decide… If you’re getting “this…
21. Adaptability in Your Business with Jaimie Ridgewood
This episode is all about why adaptability is the key to longevity in the creative industry. We’ll dive into how the wedding industry has changed, why so many photographers are struggling or burning…
20. Live Pricing Guide Audit - Pricing Guides That Convert
In this episode, I’m breaking down a real-life pricing guide audit — and giving you a behind-the-scenes look at what works, what doesn't, and exactly how to elevate your pricing materials to book…
19. The 2026 Wedding Photographer Reset: What to Do Right Now
The 2026 Wedding Photographer Reset: What to Do Right NowIn this kickoff episode of Season 2, I’m walking you through a full mental, strategic, and energetic reset designed specifically for wedding…
18. Wedding Hot Takes with Ali Bonomo
In today’s spicy episode, I’m joined by the hilarious and candid Ali Bonomo — an Ohio-based wedding photographer. We’re diving headfirst into the hot takes, the icks, the controversial advice we’re…
17. Wedding Photography Pep Talk
Headed to photograph a wedding today? Pop this in your ears on the drive and let this episode shift your energy into focus, gratitude, and excitement.This is your wedding day pep talk — the reminder…
16. You Don't Have to Be a Luxury Photographer To Be Successful
The word “luxury” is everywhere in the wedding industry right now. And while high-end weddings can be beautiful, the idea that you have to be a luxury photographer to be successful? Total myth.In…
15. Getting Published, Noticed, and Featured — with Alexis Sanabria of Washington Wedding Day
Ever wonder what it really takes to get your photography featured in a major wedding magazine? In this episode, I sit down with Alexis Sanabria, Publisher of Washington Wedding Day, to pull back the…
14. Protecting Your Photography Business: Why Contracts Matter More Than You Think
Contracts might not be the most glamorous part of your photography business—but they are one of the most important. In this episode, I’m sharing 4 real-life scenarios where I had to refer back to my…
13. Launch a Website That Ranks: SEO & Site Strategy for Photographers with Dani Purington
If you’ve ever wondered why your beautiful website isn’t bringing in clients — this episode is for you. SEO expert and photographer Dani Purington joins me to unpack the real strategy behind building…
12. Financial Empowerment with Tami Gillespie
The Power of Pricing: How to Confidently Set Your Rates & Take Control of Your FinancesSo many photographers struggle with setting their prices, feeling confident in what they charge, and truly…
11. 4 Marketing Mistakes You're Making (Fix Them in 15 Minutes)
4 Marketing Mistakes You're Making (Fix Them in 15 Minutes)! These are quick an simple things you can fix (or update!) in 15 minutes to help your overall marketing strategy for your business!
10. How Mollie Adams Turned Instagram Into Half a Million Dollars in Leads
In this powerful episode of the In Focus Podcast, I sit down with the incredible Mollie Adams—photographer, educator, and marketing strategist—who shares exactly how she generated over $500,000 in…
09. Client Call Secret Sauce with Bridgette Wuest
In today's episode, we hear from Bridgette Wuest on how she taps into the psychology & power of energetics & connection to absolutely crush it in her client calls. Building her Photography…
08. 3 THINGS YOU CAN DO WHEN INQUIRES ARE DOWN
3 THINGS YOU CAN DO WHEN INQUIRES ARE DOWNInquiries got you down? Feeling like your inbox could use a boost? Today's episode is all about turning that energy around and refocusing on the things you…
07. Transitioning to Full Time Anti-Niche Photographer + Launching a Networking Group with Bailey Gordon
07. Transitioning to Full Time, Anti-Niche Photographers + Launching a Networking Group with Bailey GordonThis episode is my first GUEST episode! And I was SO SOO excited to welcome on Bailey Gordon.…
S1E6 06. 6 Questions To Set Powerful Goals
In this episode of the In Focus Podcast, I'm asking you 6 questions to help you really dive into your vision for this year. We're talking looking at what's working, what's not, your dreams and goals…
05. Building your Business Roadmap PART 5/5
We’re pulling everything together to talk about building a roadmap for long-term success. This isn’t just about setting goals; it’s about creating a sustainable plan that ensures consistent growth,…
04. Marketing and Attracting Dream Clients PART 4/5
Episode 4 in our 5 Part series, ‘5 Steps to Transform Your Photography Business' Diving into one of the most exciting and impactful topics: MARKETING. Specifically, how to market yourself in a way…
03. Pricing for Success PART 3/5
Today, we’re tackling one of the most challenging and important topics for photographers: PRICING! Specifically, how to set pricing strategies that not only attract clients but also reflect your true…
Frequently Asked Questions
In Focus has published 23 episodes since January 2025, covering topics in Business, Entrepreneurship.
In Focus is currently highly active with new episodes monthly. Average episode length is 31m.
Sign up on Grep.FM to access contact details for In Focus, including email and social media links.
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