Publishing Details
About This Podcast
In Good Space explores the business behind home staging and interior design.
Hosted by Alisa Sparks, founder of Linden Creek, the show breaks down what it takes to build a profitable, scalable creative company in the home industry.
Episodes cover staging strategy, real estate marketing, pricing, systems, team growth, and franchising, grounded in real-world experience.
Homeowners, real estate agents, builders, staging professionals, and entrepreneurs exploring franchise opportunities will gain a clearer understanding of how successful staging and design companies are built.
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Recent Episodes
S1E29 What If Your Biggest Business Headache Is Your Next Product?
We share the behind-the-scenes story of how we turned a constant home staging pain point into an exclusive, large-scale art line that finally meets our standards for weight, durability, and timeless…
S1E28 When a Spouse Joins the Business: Making Partnership Work
We share the real story behind bringing my husband into Linden Creek and why it only works when it’s a strategic move. We break down how we split CEO and COO responsibilities, protect alignment, and…
S1E27 What Buyers Decide in 60 Seconds (And How to Make Sure It Goes Your Way)
We break down what a trained stager sees in the first 60 seconds of walking into a home and how that split-second read shapes the whole staging strategy.I share how I spot the wow moment, manage…
S1E26 Home Staging Consultation Tips Every Stager Needs
We share a staging consultation that went wrong and the exact language shift that transformed how we talk to sellers. We reframe staging as marketing, not design judgment, so our feedback builds…
S1E25 What It Really Takes To Support An Entrepreneur Spouse
Being married to an entrepreneur is a real commitment to speed, pivots, and a future you can’t fully see yet. We talk through how we stay aligned as Linden Creek grows, and what grace, sacrifice, and…
S1E24 Why We Expanded Beyond Home Staging And How It Changed Everything
Betting our whole income on one service leaves us one market swing away from a real crisis, especially in real estate. We walk through how staging evolved into interior design and why having both…
S1E23 Three Smart Questions To Ask Before Buying A Franchise
We break down the three questions franchise buyers often fail to ask, starting with whether a model works for average owners or only top performers. We also share what real franchisor support looks…
S1E22 How To Grow A Home Staging Business Through Real Relationships
“Digital is dead” sounds scary until you realize what it frees you to do: stop chasing clicks and start building a business people actually talk about. We dig into what we’d focus on first if we were…
S1E21 4 Corporate Skills That Transfer Directly to Franchise Ownership (No Design Experience Needed)
We talk through the most common fear we hear from prospective franchise owners: not having an interior design background. We share why transferable business skills often matter more than technical…
S1E20 3 Home Staging Stats in 3 Minutes
We break down the real home staging numbers that explain why some houses sell quickly while others stall, and how furnishing changes the entire buyer experience. The big takeaway is simple: buyers…
S1E19 Why Neutral Home Staging Helps Buyers Say Yes
Neutral design isn’t boring, it’s a smart way to help a home appeal to more buyers and sell with less friction. We break down why taste-specific rooms can stall a sale and how texture-driven neutrals…
S1E18 How AI Is Changing Work and What It Means for You
We share takeaways from the International Franchise Association conference and why we see AI as a tool that amplifies people rather than replaces them outright. We dig into what automation means for…
S1E17 Three Questions Before You Stage
We break down the three questions that matter most before hiring a home stager so you can protect your price and speed up your sale. We focus on staging as a marketing strategy and we push for…
S1E16 Five Affordable Updates That Can Raise Your Home’s Sale Price
A top-dollar sale often comes from small, smart updates rather than a massive renovation. We break down five high-ROI ways to make your home feel modern, clean, and worth more before it hits the…
S1E15 How A Finance Day Job Sparked A Luxury Home Staging Brand
We tell the behind-the-scenes story of how Linden Creek grows from a creative side project into a luxury home staging company, then evolves into a franchise. We unpack the real pivots that matter,…
S1E14 Function-First Interior Design
Beautiful spaces work because we design for real people and real routines, not just a perfect-looking room. We break down how function-first thinking leads to smarter layouts, better materials, and a…
S1E13 What Are You Willing To Trade For Scale
We get honest about the costs that come with growing a business and why “wanting growth” is not the same as being ready for it. We break down the real tradeoffs in time, money, focus, and family and…
S1E12 Why Home Staging Works And How It Changes Buyer Behavior
We show why staging is a marketing tool, not just decorating, and how it shapes buyer behavior from the first photo to the final walkthrough. We share tactics to depersonalize, design for MLS photos,…
S1E11 Math Over Magic: The Four Metrics That Grow A Staging Business
We break down the four metrics that actually move a home staging business: top-line revenue, profitability, job volume, and average ticket. We show how seasonality, activity, and smarter scoping turn…
S1E10 Why Staging Works: The Psychology Behind Buyer Decisions
We break down why staging works on buyers’ emotions and how it turns a quick walk-through into a long, memorable visit. We show how staged rooms clarify function, photograph better, and support…
Frequently Asked Questions
In Good Space has published 29 episodes since February 2026, covering topics in Business, Entrepreneurship.
In Good Space is currently highly active with new episodes weekly. Average episode length is 10m.
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