Publishing Details
About This Podcast
In Good Space explores the business behind home staging and interior design.
Hosted by Alisa Sparks, founder of Linden Creek, the show breaks down what it takes to build a profitable, scalable creative company in the home industry.
Episodes cover staging strategy, real estate marketing, pricing, systems, team growth, and franchising, grounded in real-world experience.
Homeowners, real estate agents, builders, staging professionals, and entrepreneurs exploring franchise opportunities will gain a clearer understanding of how successful staging and design companies are built.
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Recent Episodes
S1E11 Math Over Magic: The Four Metrics That Grow A Staging Business
We break down the four metrics that actually move a home staging business: top-line revenue, profitability, job volume, and average ticket. We show how seasonality, activity, and smarter scoping turn…
S1E10 Why Staging Works: The Psychology Behind Buyer Decisions
We break down why staging works on buyers’ emotions and how it turns a quick walk-through into a long, memorable visit. We show how staged rooms clarify function, photograph better, and support…
S1E9 Strategic Planning, Smart Delegation, And Networking That Keeps Revenue Flowing
We dig into why some owners scale while others stall, and we share the three levers that turn frantic weeks into steady growth. We break down practical planning, real delegation, and relationship…
S1E8 Home Staging Pricing Strategy: Charge What You're Worth
Pricing home staging shouldn’t feel like throwing darts in the dark. We open the books on how to move from guesswork to a grounded, repeatable system that protects your profit and elevates your…
S1E7 We Built A Marriage And A Company By Owning Different Lanes
We share the real story of building a company as a married team, from a rocky first date to defining CEO and COO lanes that actually work. The visionary–integrator model, fast decision rules, and…
S1E6 Do You Really Need An Interior Designer?
Do you actually need to hire an interior designer? In a world filled with Pinterest boards and AI tools, it’s a fair question. In this episode, Alisa Sparks unpacks when bringing in a designer is a…
S1E4 Growth Breakpoints: Fix These Three First
Growth doesn’t implode overnight. It starts with one crack. We unpack the three places where scaling companies tend to break first: communication, quality control, and owner leadership. From…
S1E5 How I Turned a Creative Company into a Franchise
What happens when your business runs so well it no longer needs you? For the founder of Linden Creek, that realization didn’t lead to a hammock and margaritas. It sparked a bold move: turn years of…
S1E3 Systems That Make Staging Profitable
The most beautiful rooms hide the most important truth: flawless staging runs on rock-solid systems. We share the real playbook we use to turn chaotic install days into smooth, profitable…
S1E2 Interior Design or Home Staging? Here’s the Real Difference
What’s the difference between home staging and interior design, and why does it matter for your bottom line? In this episode of In Good Space, Alisa Sparks breaks down the strategic distinctions…
S1E1 Why Home Staging Matters: The Real Impact on Buyers
What actually makes home staging so powerful? In this episode, Alisa Sparks explains why home staging is more than decorating. It’s a strategic marketing tool that helps homes sell faster and for…
Frequently Asked Questions
In Good Space has published 11 episodes since February 2026, covering topics in Business, Entrepreneurship.
In Good Space is currently highly active with new episodes every few days. Average episode length is 12m.
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