In the Mix - A NuLiv Science Podcast
NuLiv Science
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About This Podcast
Where supplement science meets real-world innovation.
In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry.
Whether you're a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game.
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🎙️ New episodes weekly
📍 Available on Spotify, Apple Podcasts, and YouTube
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Recent Episodes
Metabolism and “Sugar in the Brain”: Why Metabolic Health Is the New Frontier of Women’s Wellness
In this episode, we sit down with the co-founders of Juna, Jewel Zimmer and Taylor Lamb, a Southern California wellness brand redefining what science-backed supplements should look like for women. We…
Why Gut Health Is the Foundation of Pet Wellness (Digestion, Absorption & Behavior)
Pet gut health affects far more than digestion. It plays a critical role in nutrient absorption, immune balance, behavior, and long-term wellness in dogs and cats.In this episode, we break down why…
The Protein Supply Problem No One Is Explaining | Whey, WPI & Sports Nutrition with Kyle Failla from Perfect Day
The sports nutrition industry is facing a protein problem. Rising whey protein isolate costs, limited supply, and expanding consumer demand are forcing brands to rethink formulation strategy.In this…
S2 Gut Health 101: Fix Bloating, Boost Metabolism & Improve Your Healthspan (with Dr. Rosa Keller)
Gut health, metabolism, and performance are more connected than you think. In this episode of In the Mix, we sit down with Dr. Rosa Keller, PhD, RDN — a nutrition scientist and registered dietitian —…
S2 How Bull Nutrition Navigates Regulations, Formulation, and Growth in Canada
What does it really take to build a supplement brand in Canada?In this episode of In the Mix, we sit down with Alexander Trent Forian— Mr. Canada, multi-time Canadian best poser, and the…
S2 Peptides, Longevity, and R&D Secrets with Crush It’s Director of R&D
Go behind the scenes with Dave Rynecki, Director of R&D at Crush It Brands — the team behind Core Nutritionals, Merica Labz, Unmatched Nutrition, and MYOBLOX — as he breaks down how modern…
Transparent Labs CEO John Williams on Scaling a Clean Supplement Brand with Science & Authenticity
Transparent Labs has become one of the fastest-growing sports nutrition brands — but how did they do it? In this episode, CEO John Williams shares his journey from a small retail shop to building…
S2 IFBB Pro to CEO: How White Lion Labs Scaled Fast
IFBB Pro & White Lion Labs CEO Christopher Barr breaks down how @IFBB -level discipline translates into brand strategy, premium formulations, and distribution growth—including scaling to 190+…
S2E3 How Ghost Reinvented Energy Drinks
Ghost Energy flipped the script on the energy drink market. While most brands chase caffeine overload, Ghost found the sweet spot: 200mg caffeine + functional ingredients like AstraGin®, Alpha-GPC,…
S2E2 Why Most Supplements Miss the Mark (And How Applied Nutrition is Changing That)
Why do most supplements miss the mark? In this episode, we sit down with Spencer Lynn and Applied Nutrition to break down what’s really going on in the supplement industry — and how brands can do…
S2E1 Soil to Supplement | Inside Gaia Herbs’ Transparent Supply Chain
From healthy soil to trusted supplements, Gaia Herbs has built its reputation on transparency, sustainability, and a deep respect for the plants they grow. 🌱In this episode, we sit down with Gaia…
S1E6 Meet the Pregame Chaser: Sugar-Free Hydration + Liver Support | Ep 6 In the Mix
In this episode, we sit down with the team behind Jelly IV, the sugar-free, liver-supporting hydration brand disrupting the supplement space. We break down why functional hydration is replacing…
S1E5 What Today’s Supplement Consumer Really Wants (and Why Brands Are Failing) | Ep 5 In the Mix
Kenn Israel has spent over three decades in the supplement industry—and he’s not here for the gimmicks. In this episode, he joins us to talk about what actually matters: clinically validated…
S1E4 Supplements That Work Start With THIS | Ep 4 In the Mix
Why do some supplements work better than others? The answer lies in science-backed supplement formulation and clinically validated supplement ingredients. In this episode of In the Mix, we sit down…
S1E3 Advice for Young People Entering the Supp Industry | Ep 3 In the Mix
In this episode, we sit down with David from Axe & Sledge to unpack the evolving playbook for supplement brand success in 2025. We dive into what’s driving the industry's fastest-growing…
S1E2 Dr. Chia-Hua Kuo on How Senactiv® Fuels Cellular Regeneration | Ep 2 In the Mix
In this episode of In the Mix, we sit down with Dr. Chia-Hua Kuo, Dean of Sports Nutrition at the University of Taipei, to explore how clinical research and ingredient innovation are redefining…
S1E2 Dr. Chia-Hua Kuo Breaks Down Cellular Health
Clinical supplement research is crucial for modern supplement innovation. In today’s competitive supplement industry, brands can no longer afford to rely on hype or anecdotal claims. Success relies…
S1E1 What Goes Into a Great Supplement? Inside the Mind of Centurion Labz | Ep 1 In The Mix
In this episode of In the Mix, we sit down with Donovan, National Director of Sales at Centurion Labz, to explore how top-tier supplement brands are using ingredients like AstraGin®, Senactiv®, and…
Frequently Asked Questions
In the Mix - A NuLiv Science Podcast has published 18 episodes since April 2025, covering topics in Fitness, Health & Fitness.
In the Mix - A NuLiv Science Podcast is currently highly active with new episodes every 2 weeks. Average episode length is 41m.
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