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About This Podcast
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
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Recent Episodes
S2E12 Scaling Sales Without Losing Your Soul: Scott Finkelstein on Human-First Growth
What if selling didn't have to feel so…salesy?In this episode of Intangify, host Matthew Asbell sits down with Scott Finkelstein, founder of Sales Scalers and seasoned sales leader, to unpack the…
S2E11 The Fate of AI-Generated Music, and Ophelia, too in Brazil, with Flavia Murad-Schaal | O destino da música gerada por inteligência artificial, e também a Sina de Ofélia, no Brasil, com Flavia Murad-Schaal
What happens when artificial intelligence creates a viral hit—and no one knows who made it?In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia Murad-Schaal, a…
S2E10 The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing
What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews?In this episode of Intangify, host Matthew…
S2E9 More Than a Mic: Ryan Ruff on Podcasting, Positioning & Building Relationships at Scale
What if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff Media Group, to break…
S2E8 From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding
What happens when your dream name is taken, or your logo no longer reflects who you’ve become? In this episode of Intangify, host Matthew Asbell sits down with Alicia Nagel, brand strategist,…
S2E7 Off Script and Global: Media, Legacy & Innovation with Larry Namer
What happens when a Brooklyn kid with an economics degree, a love of cooking, and a knack for technology helps create one of the biggest entertainment networks in the world—and doesn’t stop there? In…
S2E6 On the Razor’s Edge: Eric Malka on Brand Integrity, Grit & the Intangibles Behind The Art of Shaving
What drives a first-generation immigrant with no college degree and no legal status to build a luxury brand from scratch—and sell it to Procter & Gamble in under 15 years?In this episode of…
S2E5 Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence
Can hype be engineered? Author, speaker, and founder of MicroFame Media, Michael F. Schein joins Intangify host Matthew Asbell for a provocative discussion on the power—and peril—of hype. Drawing…
S2E4 From Boutique to Broadcast: Dawn Del Russo on Authentic Style & Building Live the Glamour
What does it take to turn a small boutique into a media platform and trusted fashion brand? In this episode of Intangify, host Matthew Asbell sits down with Dawn Del Russo—fashion expert, QVC brand…
S2E3 Brand Licensing Decoded: Strategy, Risk & Opportunity with Steven Ekstract & Stu Seltzer
What exactly is brand licensing—and why is it so often misunderstood? In this special episode of Intangify, host Matthew Asbell teams up with IP attorney Dave Johnson to welcome licensing veterans…
S2E2 Trust, Charisma & Conscious Marketing with Margarita Eberline
What if marketing wasn’t something you do, but something you are? In this energizing episode of Intangify, host Matthew Asbell—trademark attorney and champion of intangible value—sits down with…
S2E1 Podcasting as Legacy: Brand, Law & the Intangible Impact with Adam Torres
How do you protect what you can’t see or touch? In this compelling episode of Intangify, host Matthew Asbell—intellectual property attorney and advocate for the unseen value behind innovation—sits…
S1E16 GENERATIVE AI RISKS AND OPPORTUNITIES
EPISODE SUMMARY:An understanding of risks and opportunities for entrepreneurs and small businesses arising from generative AIIn this episode of Intangify, my guest Maurice Bretzfield will discuss the…
S1E15 Compelling Telling: The State of Creativity & Storytelling
EPISODE SUMMARY:We will address aspects of messaging and storytelling including:What should your message be?Not just what you say, but how you say itRestrictions can facilitate creativityFinding the…
S1E14 The Intangibles of Health-Tech and Fin-Tech
WHAT WILL THE AUDIENCE LEARN?When launching or growing a successful health-tech or fin-tech business, what are the intangibles that make a difference? How do innovation and intangibles impact the…
S1E13 TRADEMARKS & GLASSBLOWING
WHAT WILL THE AUDIENCE LEARN?Understanding of the impact of changes in law on business decisions.EPISODE SUMMARY:Laura Winston discusses her seemingly varied background as a trademark attorney,…
S1E12 The Bottom Line: Health as the Ultimate Intangible
WHAT WILL THE AUDIENCE LEARN?Take a moment to consider your health, that of your coworkers, customers, vendor representatives, and their and your respective businesses. Health is a precursor to…
S1E11 The Mechanics Of Communication
WHAT WILL THE AUDIENCE LEARN?An understanding of how communication works or should work, and how and why it sometimes breaks down.EPISODE SUMMARY:In this episode of Intangify, my guest Tony Gerdes,…
S1E10 Patents for Entrepreneurs
WHAT WILL THE AUDIENCE LEARN?Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late…
S1E9 Self-Reinvention and Finding an Underserved Niche Market
WHAT WILL THE AUDIENCE LEARN?Listeners will learn how an entrepreneur went about identifying an underserved niche market and reinventing herself. The story of Forgotten Skincare will inspire…
Frequently Asked Questions
Intangify has published 28 episodes since June 2025, covering topics in Business, Management.
Intangify is currently highly active with new episodes monthly. Average episode length is 55m.
Sign up on Grep.FM to access contact details for Intangify, including email and social media links.
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