It's Bullshit
Franceska Marie McCaughan
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EPISODE 19: How to Market & Sell as a 3/6 Splenic Projector
If you’re a 3/6 Splenic Projector and you feel like: people aren’t seeing you no matter how consistent you are your content isn’t landing even though you're "doing everything right" you’re waiting…
EPISODE 18: The Spleen: Why You Feel Fear (and Why It’s Costing You Money)
Half of you are making decisions from fear that doesn’t even belong to you. And the other half? You’re ignoring your instincts and calling it “logic.” In today’s episode, we’re breaking down the…
EPISODE 17: This Isn’t a Visibility Wound. This Is What Growth Actually Feels Like.
A woman inside my membership shared something that stopped me. She noticed that every time she was about to post something bolder she felt uncomfortable, hesitant, and unsure. And instead of making…
EPISODE 16: Why Some Entrepreneurs Make Money Faster Than Others (Part 2: Authority)
In Part 1, we broke down how your energy type impacts the way you create momentum and income. In this episode, we go deeper because making money faster isn’t just about how you work. It’s about: ✔️…
EPISODE 15: Why Some Entrepreneurs Make Money Faster Than Others (Part 1: Energy Type)
Have you ever looked at someone’s business and thought: “How are they making money so fast?” This episode is where we break that down, specifically through the lens of Human Design energy…
EPISODE 14: Why AI Won’t Make You $10K Months (But This Will)
I had major FOMO around AI. So I gave it a full day. Let it guide ideas, structure, content… all of it. And honestly? I walked away underwhelmed. In this episode: ✔️ Why AI isn’t the magic solution…
EPISODE 13: Why passive income is misaligned for many Projectors
If you’re a Projector trying to build passive income the way the online space teaches it…and it’s not working, this episode will explain exactly why. In this episode: ✔️ Why passive income models…
EPISODE 12: Why SMART goals don’t work for everyone
If you’ve ever set a goal, made a plan… and still didn’t hit it, this episode will explain why. Because you don’t manifest like everyone else!! In this episode: ✔️ Specific vs Non-Specific…
EPISODE 11: If I Wanted to Add $10K/Month — These Are the Exact Steps I’d Take (Using Human Design)
If you’ve been doing all the things, posting, planning, thinking, overthinking and still not seeing the income you want, then this episode will show you what to do next. In this episode: ✔️ The…
EPISODE 10: The Content Systems That Actually Work for Each Energy Type (So You Can Stay Visible Without Burning Out)
If content feels inconsistent or you’re constantly overthinking what to post, This episode will simplify it. Because you don’t need more ideas. You need a system that works for your energy. In this…
EPISODE 9: Open vs Defined Throat: Why Your Content Feels Inconsistent (And What To Do About It)
If your content feels inconsistent… some days you have everything to say and other days you feel completely shut down… this episode will explain why. In this episode: ✔️ Open vs defined throat (and…
EPISODE 8: The 4 Things in Your Human Design That Fix Your Content (and Your Income)
If you’re overthinking your content… struggling to come up with ideas… or showing up consistently but not seeing results… This episode is going to shift how you see everything. Because you don’t have…
EPISODE 7: The Offer Structures That Work Best for Each Energy Type
If your offers feel harder to sell than they should… or your business only works when you’re constantly “on”… This episode is going to explain why. Because the problem isn’t your pricing. It’s not…
EPISODE 6: The Real Reason Your Launch Didn’t Work — Even Though You Tried Everything
If your last launch didn’t go the way you expected, this episode is going to hit. Because chances are… it wasn’t your pricing, your content, or your strategy that was the problem. It was how you made…
EPISODE 5: Why This DM Strategy Works (Even for Projectors)
You’ve probably been told that as a Projector, you’re not supposed to DM people. That outreach is “initiating.” That it goes against your design. And yet… it works. In this episode, I’m breaking down…
EPISODE 4: Living in the Wrong Environment
If you’ve ever felt off, stuck, lonely, drained, uninspired, or like your life just isn’t matching your energy… this episode is your permission slip to finally understand why. Today, we’re diving…
EPISODE 3: What Happens When You Trust Your Design: My 5-Week Explosion!
This episode is part celebration, part calibration, and part energetic proof of what happens when you actually trust your Human Design. On October 23rd, I opened The Hotline, a free Telegram…
EPISODE 2: Why Your Gifts Aren’t About You & The Sleeping Phoenix Story
What are the odds of two emotional Manifesting Generators — both carrying the extremely rare Sleeping Phoenix life theme — booking readings on the exact same day? Mathematically? One in 150 million.…
EPISODE 1: Don’t Think — Just Do.
“Don’t Think — Just Do.” Why Overthinking Is Costing You Money, Momentum, and Boundaries In this first episode, Franceska dismantles one of the biggest lies women in business have been…
Frequently Asked Questions
It's Bullshit has published 19 episodes since November 2025, covering topics in Business, Education.
It's Bullshit is currently highly active with new episodes every few days. Average episode length is 18m.
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