Keep Optimising
Chloe Thomas
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About This Podcast
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
And then we take a week off to give you time to IMPLEMENT.
- Current Mini-Series = Meta Ads
- Next Mini-Series = Email Marketing
- Last Mini-Series = Growth + Episode 300
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
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Recent Episodes
Meta Ads: Drive More Sales Using Partnership Ads with Christina Bell, Webtopia
Christina Bell is the Head of Strategy at Webtopia UK, a performance marketing agency focused on helping high-growth, founder-led DTC brands scale with data, testing, and storytelling.In this…
Meta Ads: Optimising Hook Rates for Higher ROAS with Komal Singh & Prudhvi Raj, 4XDigital AI
Komal Singh is the founder and CEO & Prudhvi Raj is the Director of Customer Success at 4XDigital AI an AI-powered advertising system that plans, launches, and continuously improves your ad…
Meta Ads: What to Do at Every Stage of eCommerce Growth with Kathie Feng, Signal Growth
Kathie Feng is the founder and growth architect at Signal Growth, and has recently started as Director of Omnichannel Digital Marketing at Footlocker. She has over 13 years experience at the cutting…
Meta Ads: Use First-Party Data for Smarter Meta Ads & Better Conversions with Yiqi Wu, Aimerce
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party data.Yiqi is a returning guest, and…
Growth: Turn Reddit into a Powerful eCommerce Growth Channel (and Win AI Search) with Danny Kirk, ReddiReach
Danny Kirk is founder of ReddiReach, where he’s worked with over 250 eCommerce brands to help them use Reddit as part of their marketing activity.In this episode, Danny explains why Reddit is…
Growth: Using Consumer Psychology to Drive More Conversions with Colin Hodge
Colin Hodge is the author of the brand new book “Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success”. Based on his experience scaling startups to over 100…
Growth: Turn Discounts into a Profit Engine with Smarter Promotion Strategy with Dan Bond, RevLifter
Dan Bond is VP of Marketing at RevLifter, an eCommerce technology company helping retailers optimize conversions through intelligent promotional offers. Working with eCommerce brands as diverse as…
14 Top Tips to Grow Your eCommerce Store
You’re listening to a milestone episode – the Keep Optimising Podcast’s Episode 300!! 🎉To celebrate, Chloe Thomas has brought together 13 expert guests and asked them one powerful question:“What’s…
Growth: 3 Pillars of Creative to Beat the Attention Recession with Amy Budd, Launch
Amy Budd is the Client Services Director at Launch, a B Corp performance marketing agency that helps brands grow in a way that actually lasts. Mixing smart data with creative thinking to build…
SEO GEO: 3 Key Pillars of Helpful Content for Google SEO with Amanda Walls, Cedarwood Digital
Amanda Walls is the founder and director of Cedarwood Digital – who were recently awarded the Best Small Integrated Agency in Europe & the UK 2025. They are a sort after global agency for SEO,…
SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft
Liv Day is the SEO Lead at Digitaloft, where she crafts ROI-led SEO strategies that deliver a fast impact for their clients.In this episode, Liv shares how to turn your eCommerce category pages into…
SEO GEO: Turn Your Shopify Product Data into an AI Search Growth Engine with Sam Wright, Blink
Sam Wright is the Managing Director at specialist eCommerce agency Blink, the Shopify marketing agency for large catalogue stores. Sam’s been in SEO since 2007, and in eCommerce since 2002.In this…
SEO GEO: How eCommerce Brands Can Improve AI Search Visibility On-Site and Off-Site with Emily Richardson, KNWN
Emily Richardson is the founder of KNWN, who offer 2 products for AI, Search KNWN Analytics and Dual Web. Emily’s been deep in marketing, tech, and research since 2019 and via KNWN is now helping…
SEO GEO: Bad SEO Practices That Are Hurting Your Website (And How to Avoid Them) with Iva Jovanovic
Iva Jovanovic is an SEO and content strategist working across a range of industries, and for brands big and small. She also speaks at events across Europe and is involved in organising many SEO and…
Want to be a part of Episode 300?
We're getting ready for the release of Episode 300!Here's Chloe to let you know how to get involved.Submit your top tip for growing an eCommerce store with awesome marketing here:…
WhatsApp: Why Customer Lifetime Value is the Key Goal of WhatsApp Marketing with Abhishek Chandra, GoKwik
Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel,…
WhatsApp: Communities That Drive Real Customer Insight – Alice Brown, Seventh Wave Stories
Alice Brown is the founder and narrative strategist at Seventh Wave Stories, where she helps brands connect to their customers throughout the customer journey.In this episode, returning guest Alice…
WhatsApp: BFCM Case Study That Changed How We Think – with George Kapernaros, Yocto
George Kapernaros is the CEO at YOCTO a world-class CRM agency for DTC brands, including being a Klaviyo Elite Partner. Working to increase profits and sales for brands like Better Me, Healf, and…
WhatsApp: 8 Mistakes to Avoid when Marketing with WhatsApp – with Rich Evans, Get Better
Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients…
WhatsApp: High-Converting Revenue Recovery Channel with Luca Borreani, ZipChat AI
Luca Borreani is the CMO and Co-founder of ZipChat AI, who are helping eCommerce brands embrace Agentic Commerce.In this episode, Luca shares how eCommerce brands are using WhatsApp and AI to recover…
Frequently Asked Questions
Keep Optimising has published 310 episodes since July 2020, covering topics in Business, Education.
Keep Optimising is currently highly active with new episodes weekly. Average episode length is 34m.
Sign up on Grep.FM to access contact details for Keep Optimising, including email and social media links.
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