"Living a Revenue Culture" podcast
Rick McPartlin
Publishing Details
About This Podcast
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
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Recent Episodes
S2E26 The Difference Between Sales and Real Business Development 💼
In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Mikey Maynard, a longtime revenue science practitioner, business development expert, and human capital…
S2E25 Business Development Is Chess, Sales Is Checkers ♟️ | Building Revenue Through Relationships
In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Luke Voivoda and Cameron Eck of Ace Business Development for a sharp conversation on what actually drives…
S2E24 Marketing Isn’t Broken… Your Architecture Is 🧠🏗️
In this episode of Living a Revenue Culture, Rick sits down with fractional CMO Paul Mutuura to break down why most marketing fails before it ever has a chance to work. 🚫📣This conversation goes far…
S2E23 Why Young Entrepreneurs Need Revenue Strategy, Not Just Hustle 🚀💡
In this episode of Living a Revenue Culture 🎙️, Rick and Josh sit down with Precious Akupanyin to talk about what young entrepreneurs, freelancers, and content creators are missing when it comes to…
S2E22 Why Smart Teams Still Struggle: The Hidden Cost of Misalignment ⚠️🤝
What if your real growth problem isn’t sales… it’s misalignment? In this episode of Living a Revenue Culture, Rick and Josh sit down with Jon Klein and Paul Sim to break down why organizations stall…
S2E21 From Revenue Science to Real Execution 🎯 | Building the Partner Community
Welcome to Year 6 of Living a Revenue Culture 🎙️🚀 — where we focus on one thing: maximizing profit with the resources you already have 💰. Revenue Science defines a revenue culture as optimizing your…
S2E20 Gen Z Meets Revenue Science: 🚀 Building Trust, Value, and Growth in a Digital-First World
What happens when Gen Z execution meets Revenue Science thinking? 🚀In this episode of Living a Revenue Culture, Rick McPartlin sits down with his grandson Joshua Toupalik—entrepreneur, digital…
S2E19 From $7.10/Hour to Inc. 5000: Natalia Zacharin’s Playbook for Predictable Profit 💰📈
What do you do when life forces a reset—and you’re starting over at $7.10/hour as a single mom? 💔➡️💪 In this episode of Living a Revenue Culture, Rick sits down with Natalia Zacharin, an Inc. 5000…
S2E18 Stop Letting Chaos Steal 20–40% of Your Revenue
In this solo episode of Living a Revenue Culture, Rick McPartlin pulls back the curtain on a painful truth: most companies are quietly losing 20–40% of their top-line revenue to pure revenue…
S2E17 Bridging Academe and Industry: How Alabama A&M Is Redefining Business Education
In this episode of Living a Revenue Culture, Rick sits down with Dr. Timothy Mantz, Interim Dean of the College of Business and Public Affairs at Alabama A&M University, to explore what it really…
S2E16 Stop Selling. Start Connecting. Why Relationships Close More Deals - Rick McPartlin & Luke Voivoda
In this episode of Living a Revenue Culture, Rick McPartlin sits down with Luke Voivoda — founder of Ace Business Development and self-proclaimed Professional Friend Maker.Luke shares how he built a…
S2E15 🚀 De-Risking Strategy & Driving Alignment 💡 | Susan Schramm on Living a Revenue Culture 🎙️
What separates strategies that succeed from those that fail? In this episode of Living a Revenue Culture, host Rick McPartlin sits down with Susan Bailey Schramm, founder of Go to Market Impact, to…
S2E14 🚀 AI, Purpose & the 80/20 Rule: How Jacob McGill Helps Companies Scale with Confidence 💡
In this episode of Living a Revenue Culture 🎙️, Rick sits down with Jacob McGill, founder & CEO of 8020 Media, for a conversation that’s part survival story 💥 and part masterclass in scaling…
S2E13 💡 Hire Smarter, Not Harder! 🚀 The 80% Rule & Talent Lifecycle with Tricia Neves 👥
In this episode of Living a Revenue Culture 🎙️, Rick sits down with Tricia Neves — founder of Hiring by Design 💼 and nationally recognized expert in science-based talent analysis 🔍. Since 1998,…
S2E12 🎯 “The Revenue Revolution: How Yaa Rewired Her Strategy to Scale” 🧬📊
In this powerful episode, we sit down with Yaa—an MBA graduate and newly certified CRO Thinker—to explore what it really takes to generate revenue in a modern, low-friction, purpose-driven business.…
S2E11 🚨📉💡Why Most Companies Fail (and How to Avoid It) 🚨📉💡
In this episode of Living a Revenue Culture, Rick sits down with John Kloian — a seasoned entrepreneur, systems thinker, and recent graduate of the Revenue Science CRO certification.Together, they…
S2E10 🚗🌍 From Car Sales to Global Impact: Melissa White’s Masterclass in 💪 Courage,🧠Clarity, and💰Revenue
What do enterprise sales, personal purpose, neuroscience, and justice have in common? Melissa White.In this inspiring episode of Living a Revenue Culture, Rick McPartlin sits down with global…
S2E9 From Private Equity to Purpose-Driven Profit 💼➡️💡 | The Truth About Operators
What really happens behind closed doors when private equity takes over? 👀 Kit Lisle — founder of The Operators and private equity veteran — reveals the raw truth about leadership turnover, short-term…
S2E8 Unlocking the Freedom Factor: How HR Solutions 💼✨ Can Release Pressure and Drive Growth 📈
Unlocking the Freedom Factor: How HR Solutions 💼✨ Can Release Pressure and Drive Growth 📈 Welcome to Living a Revenue Culture! In this episode, we sit down with Rick Maher, a visionary leader who’s…
S2E7 🎙️ From Fashion to Tech to Revenue Leadership 👗💻🧠
🎙️ From Fashion to Tech to Revenue Leadership — Loree Lash-Valencia shares the journey of a true creative strategist 👗💻🧠In this episode of The Revenue Game Podcast, we unpack:💡 Why creativity is a…
Frequently Asked Questions
"Living a Revenue Culture" podcast has published 92 episodes since June 2021, covering topics in Business, Entrepreneurship.
"Living a Revenue Culture" podcast is currently active with new episodes every 2 weeks. Average episode length is 45m.
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