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S1E161 AI Search Data Turns to the Dark Side
Google Search Console is serving up AI search impressions… and we’re not impressed. But first, good ol’ email marketing campaigns are more effective than you might think! ------ Email marketing is…
Conversations From ‘A Seat at the Table’: Inside the Private Equity Shift
Everyone's talking about MSOs. But this isn't really a conversation about MSOs. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis take you inside Vista Consulting's "A Seat at…
S1E160 What is AI Visibility, Anyway?
If your marketing agency is telling you they can deliver your law firm visibility in AI search, they might be selling you a bunch of hogwash. Come for the rest of the “Top 10 Things that Piss Off Gyi…
S1E159 It Really Is Brand (Told You So!)
Your brand is where it’s at, folks, but maybe you’ve forgotten the marketing fundamentals that really make it work. Join us for Gyi and Conrad’s crash course in brand economics to help you focus your…
Butts, Not Bots
“Butts, not bots.” That’s the philosophy behind this week’s conversation with Ted DeBettencourt of Juvo Leads, a new sponsor of Lunch Hour Legal Marketing, and honestly, it sparked one of the most…
Don’t Be Weird About Sponsorships (Just Be Honest)
Conrad’s query sounds simple on the surface: If we’re getting paid to talk about something, how obvious do we have to be about it? That turns into a much bigger conversation with John Henson about…
A Tale of Two Dashboards
Two dashboards. Two stories. One broken relationship. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis unpack a client loss that wasn’t really about performance; it was about…
S1E158 By the Numbers: The Super Duper Data Edition
Is your law firm marketing budget relying on channels that account for less than 1% of new leads? Oh boy, do we love a good stat! ----- We're back with a super duper installment of "By the Numbers"…
ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor
The best conversations from ABA TECHSHOW 2026, all in one place. Gyi and Conrad hit the floor to talk with legal tech innovators, lawyers, and industry leaders about what’s actually working right…
S1E157 Is AI Search Optimization a Thing?
Why is it SO difficult to track success in AI search? You want to rank, AI is a beast, your agency might be full of it, and we want to help. Then, we know people are going to lose their jobs to AI,…
Claudia Unleashed!
Conrad and Gyi are live from ABA TECHSHOW 2026 at McCormick Place in Chicago, and they've got a big announcement. Lunch Hour Legal Marketing is going all-in on AI with the debut of Claudia, the…
S1E156 Mail Bag – You Asked, We Answered
We love answering your questions, folks! Gyi and Conrad have collected a series of queries from a variety of LHLM listeners, and they’ve got plenty of tactical insights to share. ----- Mail time!…
Beets, Berries, and Better Paralegals
Paralegals might not wear capes, but they’re often the ones keeping your law firm running and making sure your clients are happy. Conrad and Gyi dive into the unsung, everyday heroes of your…
S1E155 Olympic Lawyer on Competition, Law Firm Growth, and the Rule of Law
A real Olympian on our little podcast?! Athlete and lawyer Rich Ruohonen shows us all how excellence and commitment are good for business. And, more importantly, how standing up for what’s right as…
S1E154 Help, My Law Firm Is Stuck! – Should I Expand Practice Areas or Locations?
Business feeling stagnant in your smaller market? Contradictory to our previous claims, adding a new practice area might be just the thing. But first, new Direct Business Search data just…
S1E153 The One Where Gyi and Conrad Rock the Boat
Hey, friends. The hard truth of it is—It’s bad for business if there’s no rule of law. We’re grateful for the voices in the profession that have shown a willingness to defend our nation’s laws in the…
S1E152 Local Love, Review Realities, and the Truth about Google’s PMax Campaigns
As you advertise locally, advertise your localness! Then, what's a small firm to do in the sea of reviews? And, we really hate Google’s Performance Max nonsense. ----- Lots to cover today, folks!…
S1E151 How Podcasting Can Change Your Business || LHLM Takeout
How did our delightful little pod become what it is today? Gyi and Conrad chat with Ben & Brian Glass at The Great Legal Marketing Summit about their respective entrances into the legal marketing…
S1E150 Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026
Mystic for hire! Conrad dusts off the ol’ prophetic orb for a look at what 2026 has in store for lawyers and legal marketers. ----- We know you’re itching to hear those future fortunes, but hang on a…
S1E147 Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce
First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during the honeymoon phase with new clients? ------ Sour…
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Lunch Hour Legal Marketing has published 192 episodes since February 2015, covering topics in Business, Management.
Lunch Hour Legal Marketing is currently highly active with new episodes weekly. Average episode length is 40m.
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