Make It Visible
Michelle Kuei
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About This Podcast
A podcast for coaches building a coaching biz and want paying clients on repeat.
You didn't get certified to spend your days writing captions, second-guessing your offer, and wondering why your DMs are quiet. You got certified to change lives. The marketing part? That's what this show is for.
I'm Michelle Kuei, Business and Marketing Coach for Coaches and creator of the Client Enrollment Method™. Every week, I share the exact strategies, scripts, and shifts my clients use to build coaching businesses that bring in consistent, paying clients.
You'll hear:
- How to position your offer so the right people say yes
- What to say in your content (and what to stop saying immediately)
- How to turn your story into your strongest marketing asset
- What to do when nothing seems to be working
If you're done with the random advice cycle and ready for a real system, you're in the right place.
New episodes weekly. Bring a notebook.
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Recent Episodes
#246: Why Your Coaching Business Disappears Every Summer
Most coaches treat summer as a break. It's actually a slow fade that costs you every fall. Here's how to stay visible, skip the burnout, and create content that sells while you take your vacation.It…
S4E245 #245: When Your Dream Client Is the Version of You From 5 Years Ago
Your coaching niche probably isn't broken. The way you're describing it is.In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to…
#244: The Grief Nobody Warns You About When You Launch (And the Strategy That Actually Works)
You finally launched the business. You did the certification. You set up the website. You told your closest people.And then nothing happened.The texts went unanswered. The group emails got crickets.…
S4E243 #243: I'm Telling Them and It Still Ain't Working
3 conversation changes that turn casual chats into client conversations.You're posting. Showing up. Telling everyone you have a coaching business. So why aren't the clients coming?In this episode,…
S4E242 #242: The One Question That Turns Busywork Into Paying Clients
You've been working on your business. Like really working on it.The website. The Canva graphics. The lead magnet. The Instagram grid. The CRM you signed up for because someone said you needed it.And…
S4E241 #241: Demand Is High… So Why Aren’t You Getting Clients?
There’s never been more demand for coaching.Life coaching. Business coaching. Wellness coaching.People are actively looking for help.So why are so many coaches still struggling to sign even 2–3…
#240: Before You Build Your Coaching Website… Do This First
When I first started my coaching business, one of the first things I did was build a website.I thought having a website would make my business look legitimate.So I bought the domain, started…
S4E239 #239: Attention, Trust, Conversion: The Path That Grows A Coaching Business
Some of the most horrifying stories I hear from coaches?They spend thousands of dollars building funnels, websites, and memberships…and they still don’t have paying clients.So in today’s episode, I’m…
S4E238 #238: Should You Start Your Coaching Business While You’re Still in Training?
If you ever wonder...When should you actually start building your coaching business?In this episode, I’m breaking down why waiting until you finish certification could slow your visibility, delay…
S4E237 #237: You Don’t Need Permission Or A Certificate On The Wall To Start Serving Clients
New coach.Still in certification.Business dreams ready to go.But then the brain kicks in…Who am I to call myself a coach? Should I wait until I graduate? What if people judge me?In this episode, I'm…
S4E236 #236:“I Didn’t Recognize Myself Anymore” – What Coaches Experience When Clarity Finally Clicks
If you’ve ever thought:“I love coaching… but my business feels all over the place”“I have so many tools, but I don’t know how to package them”“I’m doing a lot… and still not getting clients”This…
#235: Is That a Client Prospect… or Someone Else’s Funnel?
Today, we’re fixing something that’s been driving coaches nuts:All the spammy “opportunities” that show up in your inbox, DMs, comments… and inside Facebook groups.Because some of these posts look…
S4E234 #234: I broke my youtube channel (and here's how I'm fixing it)
When I started my YouTube channel, I honestly had no idea what I was doing. I tried educational videos.I tried teaching.I tried interviews, podcast-style content, random topics…And somehow, my…
S4E233 #233: How To Know Exactly Who You’re Meant To Coach(And Stop Attracting the Wrong Clients)
Have you ever looked at your discovery calls and thought, “Why do the wrong people keep showing up?”Or maybe people book a call… and then disappear?In this episode, I’m breaking down how to know…
S4E232 #232: The 90-Day Plan I Use Every Year to Grow My Coaching Business
If you’ve ever kicked off January thinking, “Okay… now what?”—this episode is for you.Most coaches wait until late December (or January itself) to figure out what they’re offering, where they’re…
S4E231 #231: Instagram Content Tips For Life Coaches (2026 Algorithm Update)
With AI doing more of the heavy lifting and the Instagram algorithm giving users more control over what they see, your dream clients can now literally tell the app, “Nope, don’t show me this kind of…
S4E230 #230: Top 5 Coaching Niches That Will Explode in 2026 (And How To Find Yours)
If you’ve ever wondered…“Do I have to be a business or marketing coach to make money?”...this episode is for you.Today I’m diving into the Top 5 Coaching Niches That Are Set to Explode in 2026 — and…
#229: 5 Holiday Marketing Strategies to Stay Visible
If you usually go quiet during the holidays… this one's for you.Whether you're a coach who's ready to rest, reflect, or just hide from your to-do list, there’s a way to stay visible without burning…
#228: 3 Things Every New Life Coach Needs to Get Paying Clients
That beautiful coaching certificate? It’s not a client magnet on its own.In this episode, I’m breaking down the 3 biggest blocks keeping newly certified coaches from building a profitable…
#227: Where to Find Coaching Clients (It’s Not Just LinkedIn)
You’ve probably heard this one before: “My clients are women in career transition, so I should be on LinkedIn… right?”Not so fast, coach.In this episode, I’m breaking down one of the biggest myths I…
Frequently Asked Questions
Make It Visible has published 247 episodes since August 2019, covering topics in Business, Education.
Make It Visible is currently highly active with new episodes every 2 weeks. Average episode length is 25m.
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