MAPPED OUT
Lauren Loreto & Aurrie Hicks
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About This Podcast
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
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Recent Episodes
Stop #22: Why the Smartest Funnels Start with a Quiz
If you’ve been sitting on a quiz idea for months (or… 18 months 👀), this is your sign. Today, Lauren and Aurrie map out how to launch a quiz scrappy, use it as a data engine (not just a cute lead…
Stop #21: Josh Haynam on Building a 100M-Lead Product, 12 Years of Bootstrapping, and Why Speed Beats Perfection
Every industry has one person quietly powering the success of thousands of brands—and in the quiz-funnel world, that person is Josh Haynam, Co-Founder & CEO of Interact, the quiz builder behind…
Stop #20: How to Build a Founder-Led Newsletter People Actually Read (and Share)
Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led…
Stop #19: Ari Murray on Building Go-To-Millions, Making Media Human Again, and the Power of Personality in Marketing
Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in…
Stop #18 | Out of Home Marketing - Meeting Your Customers Where They Actually Are
Welcome to Season 3 of MAPPED OUT! In this reaction episode, Lauren and Aurrie dive deep into Ashley Chang's guerrilla marketing origin story—specifically, her strategy of posting flyers on downtown…
Stop #17 | How Ashley Chang Bootstrapped Sundays Into a Million-Dollar Mission
Every big brand starts in the trenches—and Ashley Chang is living proof that grassroots growth still wins. After watching her mom leave a software-engineering career to raise a family, Ashley made it…
Season 3 Trailer: MAPPED OUT™
We are SOOOOO back!! Aurrie and Lauren sit down for a few mins to share what's to come for Season 3. We are SO EXCITED and cannot wait to share more about who is joining us, very soon. → Visit…
Stop #16: Season 2 in the Rearview | Goal Check-Ins, Growth Spurts & What's Coming Next
Welcome back to Mapped Out! Lauren and Aurrie are wrapping up Season 2 with a bang—diving into what made this season special, sneaking a peek behind the curtain of what's coming in Season 3, and…
Stop #15: The Safety Net Your Client Onboarding is Missing with Sarah Still
Welcome back to Mapped Out! Lauren and Aurrie are diving into the unsexy but absolutely critical world of client onboarding. If you've ever wondered why some businesses are sales machines but can't…
Stop #14: Thinking Bigger Than Mugs & Pens: A Merch Strategy that Turns Swag Into Sales w/ Amanda Hofman
This week Lauren and Aurrie dive deep into the world of branded merchandise strategy with guest expert Amanda Hoffman from Go to Market Studio. This episode breaks down why traditional merch tactics…
Stop #13: Why You’re Not Showing Up in AI Search (And How to Fix It) w/ Meg Clarke
Welcome back to MAPPED OUT™! Lauren and Aurrie tackle the AI revolution that's completely reshaping SEO and search behavior. Joined by SEO expert Meg Clarke from Clapping Dog Media, this episode…
Stop #12: How to Make Money with Your Email List w/ Gabriella Rezex
GET ON OUR FLIGHT DECK EMAIL LIST: https://mappedoutpod.com/newsletterWelcome back to MAPPED OUT! Lauren and Aurrie dive deep into email marketing that actually moves the needle in the middle of the…
Stop #11: MAPPING OUT LinkedIn Content That Actually Converts with Molly Godfrey
Lauren and Aurrie dive deep into LinkedIn strategy with expert Molly Godfrey, who breaks down her three-posts-per-week framework that's helped over 200 founders build their voice and generate real…
Stop #10: MAPPING OUT Copy That Sells with Lucy Bedewi
Welcome to another episode of Season 2 of MAPPED OUT! Lauren and Aurrie dive deep into the art and science of sales copy with messaging strategist Lucy Bedewi of My Write Hand Woman. If you've ever…
Stop #9: MAPPING OUT Your Paid Ads Strategy with David Nipps
Welcome to Season 2 of MAPPED OUT! Lauren and Aurrie are kicking things off with a new format and a deep dive into paid advertising with guest expert David Nipps of NIPPS Media. If you've ever felt…
The Flight Deck #8 | What's to come for Season 2 [Don't miss this!]
In this week's Flight Deck, we're sharing some of the love we received from season 1, talking about our favorite moments, and giving you a huge sneak peek into what's to come for season 2. GET ON OUR…
Stop #8: MAPPED OUT with Agency Darlings: Scaling On YOUR Terms
In this special season finale, Lauren and Aurrie sit down with Meredith and Melissa of Agency Darlings to discuss how to scale your agency or service-based business on your own terms. The…
Flight Deck #7 | AI Simplification Strategies for Busy Marketers
Ready for a quick flight? This week, Lauren and Aurrie share their hacks for using AI to simplify marketing processes and how these tools have helped them double their business capacity.Key…
Stop #7: MAPPING OUT Simplified Marketing & Operations for Maximum Impact
Is your marketing COMPLETELY drowning in complexity? In this episode, Lauren and Aurrie break down how to cut through the chaos and create streamlined systems that actually deliver results. From…
Stop #6: What we'd do with a $0 marketing budget
Feeling stuck with limited resources? In this episode, Lauren and Aurrie break down exactly how to move the needle in your marketing with zero dollars and minimal time. Discover the M.E.R. Mapped Out…
Frequently Asked Questions
MAPPED OUT has published 179 episodes since February 2021, covering topics in Business, Education.
MAPPED OUT is currently dormant with new episodes weekly. Average episode length is 25m.
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