Marketable World Podcast
Marketable
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8 recent episodes with transcripts
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At Marketable, we understand that the best way to learn marketing isn't through textbooks. It's by engaging with people. Throughs, strategies, and career shifts, we share the voices that drive the industry forward. real experience
From boardrooms to startups, we share unfiltered journeys, celebrate wins, and learn from missteps through podcasts, features, and events.
WE’RE CREATING A SPACE WHERE MARKETERS GROW TOGETHER
A Podcast spotlighting the marketers behind powerful campaigns. Discover the journeys, struggles, and wins of those shaping the industry.
A Marketable World.
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Recent Episodes
S1E9 Willingness to Pay - aka WTP (How Willingness To Pay Shapes Real-World Pricing)
This is one of my favorite topics because a lot of FMCG and service businesses are totally oblivious on how this playes out. Price is not what you say; it is what the customer believes. There is a…
S1E8 The Attention Economy
In this episode, we get to zoom into the attention economy with a candid look at why people skip, delete, and ignore traditional ads, and what smart marketers do in the first three seconds to earn…
S5E7 Metrics vs KPIs... Why you need to know the difference!!
Turning metrics into management tools requires context. Every KPI needs a clear target, a time window, and a benchmark, ideally including competitor or category comparisons. Without a benchmark,…
S1E5 Derisking FMCG with Marketing
Bold claim: Marketing is business insurance. From Nigeria’s ad bans to quick-commerce wins, learn how brands stay compliant, relevant, and cash-positive. Curious where your strategy is exposed?…
S1E5 Digitisation, Digitalisation & Digital Transformation
Understanding where your organization stands in this digital evolution is critical for strategic planning and resource allocation. Many companies claim to be digitally transformed when they've merely…
S1E4 Gut thinking in Marketing
Gut thinking has achieved an almost mythical status in marketing circles. We've all heard the stories, brilliant campaign ideas that seemingly materialized from thin air, marketing executives who…
S1E3 The Ease of Working with you
What's the secret ingredient that can make or break your marketing career? It's not your strategic brilliance or creative genius—it's how easy you are to work with.Marketing already comes with enough…
S1E2 The danger of having marketing leadership stuck with operations
Marketing teams are losing their way. Across businesses both large and small, a dangerous pattern has emerged where marketing leadership becomes entangled in operational quicksand, buried under…
S1E1 Where is the next CMO coming from?
I want to officially welcome you to my world - the marketable world. WE’RE CREATING A SPACE WHERE MARKETERS GROW TOGETHERThis episode is so dear to me because it was a personal question before I made…
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