Marketing Dilemmas
Cognism
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About the Show
Partnership & Audience Signals
Regularly hosts outside guests
111 episodes — long track record
Production & Distribution
Feed Capabilities Podcasting 2.0
Advanced RSS tags in this feed — signals for transcripts, dynamic ad insertion, and analytics support.
Recent Episodes
S2E18 The Wrap Up Dilemma: Predictions for 2026 with Amy Collins, Demand Generation Content Manager at Cognism
A special episode to kick off the year, and to close a chapter.In this wrap-up, Liam and Amy Collins (Demand Gen Content Manager at Cognism) look back across 17 episodes of Marketing Dilemmas and…
S2E17 The video confidence dilemma: Getting your team creating in the age of AI with Lisa Vecchio, Senior Director of Marketing at Veed
In this episode, Liam sits down with Lisa Vecchio, Senior Marketing Director at leading video platform, Veed, to unpack a growing tension: almost every marketer knows video is non-negotiable, but 1…
S2E16 The Unified AI GTM Dilemma with Brandon Redlinger, Fractional VP of Marketing
In this episode of Marketing Dilemmas, Liam talks to fractional VP Marketing Brandon Redlinger about one of the biggest pressures facing GTM teams right now: “go do AI”, with no extra time, budget,…
S2E15 The LinkedIn vs Google ads dilemma: Proving what actually drives B2B pipeline with Srikrishna Swaminathan, with Co-Founder and CEO of Factor.ai
In this episode of Marketing Dilemmas, Liam sits down with Srikrishna Swaminathan, Co-founder & CEO of Factors.ai, to tackle a question most B2B teams are quietly wrestling with: are LinkedIn ads…
S2E14 The Paid vs Organic Reporting Dilemma, with Fran Langham, Director of Demand Generation at Cognism
When reporting makes paid channels look like the clear winner and organic impact is harder to prove, how do you split your time, budget, and focus? In this episode, Fran Langham, Director of Demand…
S2E13 The chat-based search dilemma: Is Keyword Research Obsolete? With Zak Ali, Finder
Chat-based search and LLMs are blowing up the old keyword-first playbook. Zach Ali (GM, US at Finder) makes the case for “anti-SEO”: persona-led content, utility over templates, and measuring revenue…
S2E12 The Post-Test Drop-Off Dilemma: Why Wins Fade with Estelle Marasigan, Website and Creative Services Lead at Cognism
Liam sits down with Estelle, Cognism’s Website & Creative Services Lead, to unpack a common dilemma: why “winning” A/B tests sometimes fade after rollout. They dig into a post-launch performance…
S2E11 Beyond the ICP: Rethinking Reach in B2B Marketing with Deivis Rupslaukis
In this episode, Liam sits down with Deivis, Founder of DERU Digital, to explore a dilemma every B2B marketer faces: how narrow should your targeting really be? Deivis shares his experience of…
S2E10 When Performance Drops: A Marketer’s Playbook for Diagnosing Problems with Jonathan Bland, Co-founder of Omni Lab
Jonathan Bland, Co-Founder of Omni Lab, joins the Marketing Dilemmas podcast to tackle one of the toughest questions marketers face: “Why is performance down?” He shares how to avoid knee-jerk…
S2E9 The differentiation dilemma: How do you really stand out? With Sarah Breathnach, VP of Marketing at Hunters
In this episode of Marketing Dilemmas, Liam sits down with Sarah Breathnach, VP of Marketing at Hunters and Founder of the Demand Gen London community. Together they unpack one of the toughest…
S2E8 The Comfort Trap Dilemma with Michael Maximoff
Too many marketing teams fall into the comfort trap - sticking with what’s “always worked” and avoiding change until results dip.In this episode, Michael challenges that mindset head-on. He shares…
S2E7 The zero-click search dilemma, with Tom Mansell, VP of Organic Performance at Croud
What happens when your SEO strategy stops delivering clicks? Tom Mansell, VP of Organic Performance at Croud, joins Marketing Dilemmas to unpack the radical shift in search behavior. From AI-powered…
S2E6 The new market penetration dilemma with Adina Apachitei, Global Director of Best Practices Programme
Adina, Global Director of Best Practice Programs at AVEVA, joins Marketing Dilemmas to unpack one of the hardest challenges in enterprise marketing: how do you effectively penetrate new markets when…
S2E5 The innovator’s dilemma: Risking a successful product to chase new heights with Maura Rivera, CMO at Qualified
What do you do when AI creates both your biggest opportunity and your biggest risk? In this episode, Maura Rivera, CMO at Qualified, shares how her team made the bold decision to pivot away from…
S2E4 Marketing the marketing team with Florian Frese, Marketing Director at Wire
In this episode of Marketing Dilemmas, Liam is joined by Florian Frese, Marketing Director at Wire. Together, they unpack a challenge every marketer faces but few talk about: internal marketing. From…
S2E3 Trapped by the Ideal Customer Profile with Ben Smith, Marketing Director at Reachdesk
In this episode of Marketing Dilemmas, Liam sits down with Ben Smith, Marketing Director at Reachdesk to tackle a growth challenge many scale-ups face: what to do when you’ve nailed your ICP but are…
S2E2 The Demand Gen Marketer’s Call to Product Marketing Arms with Tas Bober, Founder of The Scroll Lab
B2B marketing isn't just campaigns and channels - it's understanding your product like a PMM.In this episode, Tas Bober (Founder at Scroll Lab) shares how realising her weakest link - product…
S2E1 The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata
In this episode, Liam is joined by Steffen, CMO and co-founder of DreamData, to unpack one of B2B marketing’s trickiest challenges: how to bridge the gap between awareness and sales readiness without…
S1E92 Evolving an ABM strategy that actually works, with Cognism’s Tim Hughes and Liam Collins
In this episode of The Loop, Tim and Liam reunite six months after their first ABM deep dive to share how their program at Cognism has matured into a high-performing machine. From refining their ICP…
S1E91 How Cognism is scaling upmarket with Cognism’s VP of Paid Acquisition, Liam Collins
In this episode of The Loop, Joe McLaughlin sits down with Liam Collins, VP of Paid Acquisition at Cognism, for an inside look at how the marketing team is driving Cognism’s shift into the mid-market…
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