Married to the Startup
Alicia McKenzie
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About This Podcast
Married to the Startup is a modern podcast where power couple, George and Alicia McKenzie, navigate the thrilling intersection of marriage, family, and entrepreneurship. With over a 15 years of partnership, this CEO and entrepreneurial coach duo share candid insights on building businesses while fostering a strong family unit.
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Recent Episodes
From Lawyer to Founder: In conversation with Biologica
Send a textElizabeth Zwillinger left her career as an attorney to co-found Biologica with her husband Joey. She breaks down the two-year R&D process, how they stress-tested their idea with 1,000…
What We Would Do If We Had to Rebuild From $0
Send a textIn this episode, Alicia and George McKenzie share what they would do if they had to rebuild a company from $0. They explore the importance of skills inventory and the strategies for…
The Future of Human Labor
Send a textAI is moving from “chatbot help” to agents that hold real roles—like an executive assistant that triages your inbox, books meetings, and briefs you daily. Alicia and George unpack what…
Is Social Media Destroying Our Kids?
Send a textIn this episode, Alicia and George McKenzie discuss the impact of technology and social media on education, parenting, and mental health. They explore the challenges of raising children in…
From Coach to CEO: A Conversation with Nick Shaw of RP Strength
Send a textIn this conversation, Nick Shaw, co-founder of Renaissance Periodization, shares his journey from being a personal trainer to building a successful fitness company. He discusses the…
First to Market and Still Lost
Send a textIn Episode 60, Alicia and George unpack one of the most romanticized myths in entrepreneurship: being first to market guarantees success. Spoiler alert: it doesn’t.They break down why…
Why Most Perfect Couples and Brands Fail
Send a textSummaryIn this episode of "Married to the Startup," hosts Alicia and George McKenzie delve into the complexities of celebrity brands and their sustainability in the market. They discuss…
Scaling Up a Marriage | is it equitable?
Send a textWhat if the problem in most marriages isn’t effort, but assumptions?In this episode, Alicia and George unpack why the idea of a “50/50 marriage” sounds good in theory but often breaks down…
Who the Hell Are We? Marriage, Money, and Building Businesses Together
Send a textEpisode 57 is a reintroduction — and a reset.With the podcast officially transitioning to video, Alicia and George McKenzie pull back the curtain on who they are, where they’ve been, and…
From Pandemic Darling to a $9 Stock
Send a textPeloton went from a $50 billion valuation to fighting for survival. George and Alicia break down how the pandemic darling made critical mistakes: mistaking temporary demand for permanent…
What do Fast Walkers and iRobot Have in Common?
Send a textAbsolutely nothing but check out these hot takes. What We’re Talking AboutFast Walkers & Founder Energy Are you the person always five steps ahead? We unpack what walking speed says…
Buying a Nepo Baby's Brand | What are you really getting?
Send a textOverviewAlicia and George break down Coty's $600M acquisition of Kylie Cosmetics and debate the real value of influencer marketing.Key PointsThe Deal:Coty paid $600M for 51% at $1.2B…
The Rise and Fall of Away
Send a textEpisode SponsorRelive Health - Modern wellness clinic offering peptides, hormone optimization, and vitamin therapy in Gaithersburg.What We're DiscussingThe story of Away, the luggage brand…
The $465M Exit Where the Founders Got Nothing
Send a textIn this week’s episode of Married to the Startup, Alicia and George pull back the curtain on one of the wildest startup stories in recent history — the fantasy-sports giant that sold for…
When Scaling Goes Wrong | The MacKenzie Child's Story
Send a textAlicia and George break down the wild true story behind Mackenzie-Childs — the beloved ceramics brand whose founders not only lost their company…but also the rights to their own name.It’s…
The Retake: Hitting 50 Episodes and WTF is Vibe Coding
Send a textIn this milestone 50th episode of Married to the Startup, Alicia and George McKenzie reflect on their podcast journey — from chewed cables to choppy audio — and celebrate how far they’ve…
When Your Mom Comes to the Interview
Send a textAlicia and George are back with a mix of tech, family, and finance talk that somehow leads to a debate about eye contact and manners.What They Talk About: • The recent AWS outage that…
Authenticity, Bail Bonds, and Buying a Business
Send a textAlicia and George unpack why authenticity wins over appearances, how bail actually works (because Alicia had no idea), the tradeoffs of buying a company versus building one, and the right…
Motivation, Arrogance and Fitzgerald Grant III
Send a textIn this candid and often hilarious episode, Alicia and George McKenzie unpack the myth of “natural greatness.” From raising five kids (and now three dogs) to running companies and managing…
Integrity Over Opportunity, Idea Creep and George's Muscle Gain
Send a textIn this episode of Married to the Startup, Alicia and George McKenzie dive into how integrity and self-awareness play into both business and personal life. From turning down misaligned…
Frequently Asked Questions
Married to the Startup has published 67 episodes since March 2024, covering topics in Business, Entrepreneurship.
Married to the Startup is currently highly active with new episodes weekly. Average episode length is 38m.
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