Masters of Search
Niklas Buschner
Business Snapshot
Partnership Signals
20 recent episodes with transcripts
42 episodes for longitudinal research
Content Profile
Content Positioning
Recent Content Cues
Recent Episodes
Peec AI Investor: "We're the rich aunt for founders" | Christoph Klink, General Partner @ Antler
I usually talk to the people building and executing search strategies. Today we're flipping the lens. My guest is Dr. Christoph Klink, General Partner at Antler, where he leads investments across…
Listicles, Chunking, Google's GEO guide, llms.txt, BrightonSEO & OMR Recap | #MonthlyLandwehr
Every month I meet with Malte to take all the news, new research and interesting developments in SEO & AI Search to get his perspective on them. Malte Landwehr is CPO & CMO at Peec AI, one of…
Why the website is dying | James Ward, Head of Digital Experience @ Personio
The website used to be the shop window. Now buyers do half their research inside an LLM before they ever land on it, and the role of the site itself is starting to shift. My guest today is James…
Webflow AI Search Playbook | Vivian Hoang, AEO & SEO Lead @ Webflow
AI search is already driving nearly 10% of Webflow's signups. A key person behind that number is Vivian Hoang, AEO & SEO Lead at Webflow. In this episode, we'll dig into how Webflow's SEO…
"We killed 50% of HubSpot's blog" | Jennifer Lapp, Head of Growth Marketing, LATAM & DACH
HubSpot literally buried traffic as a metric last year. Not because they stopped caring about reach, but because in a world where AI systems deliver answers directly, the old playbook stopped…
You are what you EEAT | Lily Ray, Founder @ Algorythmic & VP SEO & AI Search @ Amsive
Lily Ray is one of the most respected voices in SEO. She even launched her own Substack recently to create a "safe space for ranting about all things SEO and AI Search". What we covered in this…
How big is AI Search, Rise of Claude, ChatGPT fan-out shake-up | #MonthlyLandwehr
Every month I meet with Malte to take all the news, new research and interesting developments in SEO & AI Search to get his perspective on them. Malte Landwehr is CPO & CMO at Peec AI, one of…
Why you still need TOFU content | Saskia Sarışın, Head of Global SEO @ Meltwater
My guest in this episode is Saskia Sarışın, Head of Global SEO at Meltwater, one of the leading media intelligence platforms out there. We'll talk about how Saskia and her team have built up SEO at…
Where ChatGPT gets its products | Tom Wells, Researcher @ Peec AI
My guest in this episode is Tom Wells, AI Search Researcher at Peec AI. Tom has spent over a decade decoding ranking signals at companies like Semrush and Searchmetrics, and he recently published…
AEO is eating SEO | Steve Toth, CEO @ Notebook Agency
My guest in this episode is Steve Toth, CEO of Notebook Agency and the voice behind AI Notebook and SEO Notebook, two newsletters with 27,000+ subscribers where he cuts through the noise in one of…
Mount AI, Fan-out research, Gemini vs OpenAI, Profound $96M Series C | #MonthlyLandwehr
Claude Cowork is replacing agencies. A Mac Mini is the new must-have for AI enthusiasts. And Bing just gave marketers something Google still hasn't. A lot has happened in the last weeks, so it’s time…
SEO is not a marketing job anymore | Felix Welckenbach, HomeToGo
My guest today is Felix Welckenbach, Director of Product for Search and Discovery at HomeToGo, a marketplace where millions of travelers book their next dream vacation rental. In this episode we’ll…
How to get started with OpenClaw | Alfred Simon, AI Architect @ Adwise
This episode will be about AI. But not the ChatGPT kind of AI, but the building agents kind of AI. We’ll talk about what Alfred has been cooking over the last months, what FAFO really means (not just…
Why SEO agencies will struggle in 2026 | Nick LeRoy, Independent SEO Consultant
Seven years ago, Nick LeRoy got fired. Today, he runs one of SEO's most trusted newsletters with over 12.5k subscribers, operates SEOjobs.com with over 200k annual sessions, and consults with…
The Modern Content Marketer | Maddy (Osman) French
After 10+ years building The Blogsmith into a content agency serving B2B giants like HubSpot and Klaviyo, Maddy Osman French made an unexpected move: she went in-house. Now at DigitalOcean, she…
ChatGPT Ads, Meta x Manus, CharacterAI, State of Search | #MonthlyLandwehr
We’re kicking off a new format in the Masters of Search podcast and we’re calling it #MonthlyLandwehr. Malte is CPO & CMO at Peec AI, one of the leading AI search analytics platforms, and one of…
M&A in SEO | Daphne Monro, Head of Website & Content @ hosting.com
M&A in SEO is a topic that you won’t find a lot of content about. But it’s a high-stakes topic that can make our brake organic visibility. My guest today is Daphne Monro, who is Head of Website…
Good SEO/Bad SEO | Björn Darko, Director Product SEO @ Aviv Group
My guest today is Björn Darko. He leads an Enterprise SEO org by day, and hosts one of the largest German SEO podcasts by night. At Aviv Group, Björn oversees a 30-person team building SEO…
The ultimate guide to AEO (Director's Cut) | Ethan Smith, CEO @ Graphite
Graphite is nothing like your typical agency. While most agencies sell slides and strategic decks, Graphite builds things. While others work on hundred-item SEO audits, they obsess over the 5% of…
If I were VP Marketing... | Volodymyr Korol, VP Marketing @ Lodgify
Lodgify is a €30M+ ARR vacation rental management platform that empowers thousands of independent hosts to compete against Airbnb through direct bookings. And over the years they have built a…
Publishing Analytics
Ecosystem Signals
Podcasting 2.0 Features
Research Links
Similar Podcasts
HBR IdeaCast
Harvard Business Review
650 episodes
Startups For the Rest of Us
Rob Walling
329 episodes
Sales Gravy: Jeb Blount
Jeb Blount
481 episodes
The Game Changing Attorney Podcast with Michael Mogill
Michael Mogill
470 episodes
Big Technology Podcast
Alex Kantrowitz
534 episodes
SharkPreneur
Kevin Harrington & Seth Greene
1,246 episodes