MedTech Business Academy
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Recent Episodes
Educate First, Sell Later | Ep 108
The way medtech buyers learn, evaluate, and engage has changed, but many commercial teams are still working from an older playbook.In this episode of Medtech Business Academy, Scott Alexander is…
The Inflection Point Medtech Can't Ignore | Ep 107
The Inflection Point Medtech Can't IgnoreFor years, medtech commercialization has largely been driven by product expertise, relationships, and the efforts of individual sales representatives. But…
Building Medtech That Gets Adopted with Guest Frank Jaskulke | Ep 106
In this episode of the MedTech Business Academy, Scott Alexander, Barbara Strain, and Mike Sperduti sit down with Frank Jaskulke of Avio Medtech for a practical conversation on what really separates…
The New Rules of Value Analysis | VAES Ep 8
Healthcare value is changing fast in 2026. Cost pressure, CMS policy shifts, and the move toward value-based care are forcing hospitals, suppliers, and value analysis teams to rethink how value is…
Medtech’s New Battleground | Ep 105
Medtech’s New BattlegroundIn this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Scott Alexander discuss the forces shaping the medical device industry today. With…
2026 Kickoff | Ep 104
2026 Kickoff sets the stage for what’s ahead in medtech. In this episode of the MedTech Business Academy, Skender Daerti is joined by Barbara Strain, Scott Alexander, Mike Sperduti, and Tom Hickey to…
Advisory Boards That Actually Move the Needle | Ep 103
How do you build advisory boards that actually change your commercialization trajectory instead of checking a box? The panel breaks down who to invite, what to ask, and how to turn insight into…
Indirect Spend, Direct Value | VAES Ep 7
In Episode 7 of the Value Analysis Expert Series, Skender Daerti sits down with Barbara Strain, Terri Nelson, and Jenell Robinson to unpack indirect spend and why it belongs inside the value analysis…
From Say to Do: Real Voice of Customer for Medtech | Ep 102
The team unpacks a practical playbook for voice of customer in medtech. Learn how to recruit across the real buying committee, ask intent questions that forecast adoption, and focus on operational…
Surfaces to Safety: Linda Lybert on Collaboration and Patient Protection | Ep 101
In this episode of the Women in Medtech series, host Colleen Patterson is joined by Linda Lybert, founder and executive director of the Healthcare Surfaces Institute, for an eye-opening conversation…
Making UDIs Work in Value Analysis: Clean Data, Better Decisions | VAES Ep 6
In this episode of the Value Analysis Expert Series, Jenell Robinson, Terri Nelson, and Barbara Strain discuss how Unique Device Identifiers (UDIs) are transforming value analysis. From recall…
Medtech Business Academy 100: From the Great Isolation to What Comes Next | Ep 100
Our 100th episode is a look back and a look ahead. Skender Daerti is joined by Barbara Strain, Colleen Patterson, Scott Alexander, and Mike Spurduti to reflect on how the show began during the Great…
AI That Actually Helps in Medtech Sales, IP and Decision Making | Ep 99
Host Scott Alexander sits down with Barbara Strain and Mike Sperduti to cut through the AI noise and focus on where it truly delivers value in the medical device world. Rather than debating models,…
Tiffany Wilson on Breaking Barriers in Medtech Innovation | Ep 98
In this episode of the Women in Medtech series from the Medtech Business Academy podcast, host Colleen Patterson sits down with Tiffany Wilson, President and CEO of the Science Center in…
How Centralized Decision Making is Changing Medtech | Ep 97
In this episode of the Medtech Business Academy, Skender Daerti, Scott Alexander, Mike Sperduti, and Barbara Strain explore the evolution of medtech buying decisions and the growing influence of…
Smart Medtech Companies Are Getting Ready Now | Ep 96
Medtech is heating up in the second half of 2025—is your company ready?In this episode of the Medtech Business Academy podcast, Skender Daerti is joined by Tom Hickey, Barbara Strain, and Scott…
Beyond the Ladder: Redefining Leadership and Career Growth in Medtech | Ep 95
In this episode of the Women in Medtech series, host Colleen Patterson is joined by Abby Norfleet, Barbara Strain, and special guest Jennifer O’Reilly, Vice President of National Accounts at B.…
Motion Creates Emotion: Medtech Strategy in Uncertain Times | Ep 94
In Episode 94 of the Medtech Business Academy, Skender Daerti and Barbara Strain tackle the uncertainty gripping today’s healthcare ecosystem. With macroeconomic signals sending mixed messages and…
Breaking Down the Value Analysis Bottleneck | VAES Ep 5
Why do so many promising medical technologies stall in the value analysis process?In this episode of the Value Analysis Expert Series, Skender Daerti is joined by three of the most respected leaders…
Market Pressures, Medtech Strategy, and Provider Perspectives | Ep 93
Market Pressures, Medtech Strategy, and Provider Perspectives In this special two-person episode, Scott Alexander and value analysis leader Barbara Strain discuss the state of medtech…
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MedTech Business Academy has published 115 episodes since February 2022, covering topics in Business, Education.
MedTech Business Academy is currently highly active with new episodes every 2 weeks. Average episode length is 38m.
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