MegaMarketer Coachcast for Contractors
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100 episodes for longitudinal research
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Recent Episodes
Your Best Customers Are the Ones You're Forgetting
Retention isn't about pestering customers — it's about staying relevant. This episode shows how consistent communication, especially printed newsletters, protects relationships and revenue before…
Visibility Without Follow-Up Is Just Expensive Exposure
Being seen is only half the job. This episode explains how contractors can turn exposure-based marketing into long-term growth with simple, repeatable follow-up systems.
If You Don't Plan the Year, the Year Will Run You
January sets the tone for the entire year. This episode breaks down how smart planning creates consistency, control, and better ROI — even when business gets busy.
Delivering Standout Customer Service During the Holidays
The holidays are stressful — but they're also the perfect time to stand out. Learn how small touches, empathy, and clear communication can transform customer service into loyalty and referrals.
Your Digital Presence Is Your First Impression
First impressions happen in half a blink — and for most prospects, that moment happens online. This episode explains how your website, ads, reviews, and social media work together to make you the…
If You're Not Tracking Your Leads, You're Guessing
Lead generation is only half the battle. Tracking is what tells you if you're actually winning. Learn how to measure ROI, capture every lead, and invest confidently in the strategies that work.
The Revenue You're Already Sitting On
Your best customers are the ones you already have. This episode dives into proven retention strategies — from regular communication to loyalty-building offers — that boost revenue, referrals, and…
What Smart Contractors Do in the Slow Season
What you do before the slow season hits determines how strong your business stays when things quiet down. This episode covers smart promos, customer reactivation, and behind-the-scenes strategies…
Let the Weather Do the Work for You
When the summer heat hits, customers are already looking — your job is to show up first and win the call. In this episode, we break down how to capitalize on hot-weather urgency with quick, smart,…
April's MegaMarketer Podcast has arrived
This month's MegaMarketer podcast focuses on customer retention strategies specifically for HVAC and plumbing businesses, emphasizing how keeping existing clients can be significantly more profitable…
The Marketing Money Pit
Many contractors get frustrated with the performance of their marketing, but the problem might be the messaging you're using. Make sure you're heard by your prospects for better results.
Forecasting the Future
The best way to predict what's ahead of you is to look at the trends developing. Contractor's marketing must be prepared to take advantage of the huge growth potential in 2025.
Goals in Reach
7% of small businesses do not have goals, and many more don't know how to hit the goals they have. Here are three questions all contractors should ask to start them down the road to success in 2025.
Turn this Podcast Into an iPad
Contractor marketing during the holidays is simple: help homeowners get what they WANT while incentivizing them to act now on their NEEDS and you've got a winning plan.
Insuring the Holidays
Homeowners are stressed and distracted, so many contractor marketing messages fall on deaf ears during the holidays. Two stand out: "I can help assure your holiday plans are successful," and "I…
Falling Behind
How you market your contracting business during the Fall season can make or break your bottom line by year's-end. Have a plan to generate business now and book future business for later.
Wasted Time = Wasted Seasons
Contractor success isn't about being "lucky," it's about being prepared for what you know is coming next. As the seasons change will you fall behind?
Quit Assuming They're Going to Stay
Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don't have to.
Selling Yourself Out in Summer
Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don't have to.
Hitting Achievable Targets with Guest Drew Cameron
EGIA board member and Flow Odessy founder, Drew Cameron, joins the show to discuss common problems he sees that hinder contractor growth.
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