Misadventures in Marketing

Misadventures in Marketing

American Marketing Assocation - San Francisco Chapter

Episodes 30
Avg. Duration 37m
Activity Highly Active
Apple Rating 5.0 (2)
Since Feb 2025
Latest Episode May 2026

Outreach Signals

Open to Sponsors

Publishing Details

Schedule
Every 2 Weeks
Format
Episodic
Consistency
31%
Hosting
feeds.captivate.fm

About This Podcast

Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.

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Recent Episodes

S3E5 Pitch, Please!

May 12, 2026 21m

Welcome to Season 3, Episode 5 of Misadventures in Marketing: Pitch, Please!In this episode, hosts Peter Farago and Steve Haney dive into the wonder of crafting compelling decks that persuade and…

S3E4 The New B2B Customer Journey

Mar 10, 2026 28m

Welcome to Season 3, Episode 4 of Misadventures in Marketing: The New B2B Customer JourneyIn this episode, hosts Peter Farago and Steve Haney grapple with the age-old problem of product discovery and…

S3E3 Building a Web Agency That Lasts

Feb 23, 2026 46m

Welcome to Season 3, Episode 3 of Misadventures in Marketing: Building a Web Agency That Lasts.In this episode, hosts Steve Haney and Peter Farago welcome guest Eric Weidner, a seasoned marketing…

S3E2 Channel Surfing

Feb 10, 2026 36m

Welcome to Season 3, Episode 2 of Misadventures in Marketing: Channel Surfing! In this episode, hosts Peter Farago and Steve Haney share their insights on determining which marketing channels to…

S3E1 Stage Ready

Jan 30, 2026 32m

Season 3 of Misadventures in Marketing is here! We kick off 2026 and Episode 1, Stage Ready, with a discussion about public speaking spots and how to integrate them into your marketing mix. Sure, I…

S2E8 When Nobody Cares

Dec 15, 2025 56m

Welcome to Episode 8 of Season 2 of Misadventures in Marketing: When Nobody Cares. In this episode Peter and Steve discuss the latest tech news, Canva's product launch and how we use their AI tools,…

S2E7 Winning the AI Content Wars

Nov 11, 2025 28m

Welcome to Season 2, Episode 7 of Misadventures in Marketing: Winning the AI Content Wars.  In this episode, hosts Peter Farago and Steve Haney discuss the challenges and strategies of content…

S2E6 Board Tales: How to Win the Room

Nov 04, 2025 29m

Welcome to Season 2, Episode 6 of Misadventures in Marketing: Board Tales: How to Win the Room.  In this episode, hosts Peter Farago and Steve Haney delve into how CMO’s should approach meetings with…

S2E5 Mind the Gap!

Nov 02, 2025 33m

Welcome to Season 2, Episode 5 of Misadventures in Marketing: Mind the Gap!  In this episode, hosts Peter Farago and Steve Haney delve into the critical aspects of lead generation and the sales…

S2E4 Everyone Has a Plan Until...

Sep 30, 2025 43m

Welcome to Season 2, Episode 4 of Misadventures in Marketing! In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney explore how the best laid marketing plans of mice and…

S2E3 Nets vs. Spears in the Age of LLMs

Sep 16, 2025 36m

Welcome to Season 2, Episode 3 of Misadventures in Marketing!  This week, hosts Peter Farago and Steve Haney discuss the age old topic of Nets vs. Spears, but with a twist involving the new world of…

S2E2 Will the AI Remember You?

Sep 16, 2025 38m

Welcome to Season 2, Episode 2 of Misadventures in Marketing!  This week, hosts Steve Haney and Peter Farago discuss the tectonic shift from traditional SEO to Generative Engine Optimization (GEO).…

S2E1 How We AI

Aug 19, 2025 35m

We’re back!  It’s Season 2 Ep 1 of Misadventures in Marketing!  In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss their own use of AI tools in how they…

S1E16 Misadventures in Marketing Presents: Pressing Matters S3 Ep10; Annie Saunders: A Journey Through Tech Journalism

Aug 08, 2025 26m Bonus

While on summer break, we came across a conversation we thought you'd find valuable and we didn't want to wait to share it.It’s a recent episode of Pressing Matters from Big Valley Marketing – a…

S1E15 That's Entertainment: The State of Music Industry Marketing

Jun 16, 2025 43m

It’s Episode 15 of Misadventures in Marketing, our Season 1 finale!  And there was no better way to wrap up the first leg of our journey than interviewing music industry big shot Julianne Bornales.…

S1E14 Short-term Wins, Long-term Losses

Jun 09, 2025 32m

In Episode 14 of Misadventures in Marketing, your inquisitive hosts Peter Farago and Steve Haney discuss the ongoing tension between investing in short-term versus long-term marketing activities.…

S1E13 The Funnel is Not a Straight Line

May 27, 2025 42m

In Episode 13 of Misadventures in Marketing, your noble hosts Peter Farago and Steve Haney delve into the intricacies of lead funnels, particularly in the context of B2B SaaS and technology startups.…

S1E12 When the Magic's Gone

May 20, 2025 35m

We’ve made it to Episode 12 of Misadventures in Marketing, the tech marketing podcast that not only tastes great, but fills your mind with tech marketing’s most provocative issues. Take, for example,…

S1E11 Name That (Tech Marketing) Acronym!

May 14, 2025 42m

In this, the 11th episode of Misadventures in Marketing, hosts Peter Farago & Steve Haney proudly present the first game show edition of Misadventures in Marketing. Steve quizzes Peter on the…

S1E10 And The Winner Is...

May 06, 2025 45m

In this, the 10th episode of Misadventures in Marketing, Peter Farago and Steve Haney welcome Melissa Grimshaw-Vargas to the podcast. Melissa heads up Launchwise, a brand consulting practice in San…

Frequently Asked Questions

How many episodes does Misadventures in Marketing have?

Misadventures in Marketing has published 30 episodes since February 2025, covering topics in Business, Management.

Is Misadventures in Marketing still active?

Misadventures in Marketing is currently highly active with new episodes every 2 weeks. Average episode length is 37m.

How do I contact Misadventures in Marketing for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Misadventures in Marketing, including email and social media links.

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