More Than A Brand: CX Podcast

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Lindsay Tramel-Jones

English Business Education Entrepreneurship Management Explicit

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Episodes 62

Avg. Duration 14m

Activity Highly Active

Since May 2022

Latest Episode May 2026

Publishing Details

Schedule

Every 2 Weeks

Format

Episodic

Consistency

54%

Hosting

feeds.captivate.fm

Contact & Outreach

About This Podcast

You built your business on relationships. Your clients stayed because of how you made them feel — seen, valued, and taken care of. Then you hired a team, and somewhere in that handoff, the standard you built stopped showing up the way it used to. Clients are quieter. Renewals feel less certain. And you're still jumping into conversations you thought you'd handed off. More Than a Brand is for growth-stage service business CEOs who are done being the only reason their client relationships hold. Every episode is about building the relationships that keep clients coming back without it all depending on you. No generic retention advice. No marketing tactics dressed up as relationship strategy. Just honest, specific conversations about what it actually takes to transfer your relationship standard to your team — and make it stick. Hosted by Lindsay Tramel-Jones — 19-year U.S. Army veteran, CEO of Fierceified Consulting, and Client Relationship Strategist — More Than a Brand is where CEOs stop chasing the next lead and start stewarding the ones they already have.

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Recent Episodes

S6E11 Prepping Your Business for a New Hire

May 14, 2026 18m Transcript

Build the PORCH Before Your First Hire: The Pre-Hire Foundation That Protects Client Experience Lindsay Tramel-Jones explains that founders near their first hire often ask “Am I ready to hire?”…

S6E10 Your Business Should Be Able to Run Without You. Here's How You Know If It Can.

Apr 23, 2026 13m Transcript

Could Your Team Run the Business Without You?Building a Shared Client Relationship Standard Lindsay Tramel-Jones shares a story about a client who was seriously injured in a car accident and couldn’t…

S6E9 Build Relationships, Not Just SOPs: Where Teams Fall Short

Apr 18, 2026 19m Transcript

Lindsay Tramel-Jones explains that when a service business grows, client churn often comes from a missing relationship standard—not a skills problem—because team members default to their own client…

S6E8 Amazon Knows Your Order Number. Chewy Knows Your Dog's Name.

Apr 08, 2026 20m

Customer Experience vs. Client Relationships: Why Service Businesses Lose Clients They’ve Already EarnedLindsay Tramel-Jones explains that customer experience (systems, processes, touchpoints,…

S6E7 How to Choose the Right Retention Strategy: The RISE Method

Apr 01, 2026 12m

Lindsay Tramel-Jones explains that retention isn’t a quick fix and only works once acquisition is consistent, then shares a step-by-step framework to choose and implement the right retention strategy…

S6E6 What is A Customer Retention Strategy

Mar 25, 2026 9m

Lindsay Tramel-Jones shares a realization from Goldman Sachs Black and Business cohort nine: she needs to better explain what she does as a customer retention strategist, since people often reduce it…

S6E5 Can your customer experience survive a sold out launch?

Mar 13, 2026 8m

Host Lindsay Tramel-Jones uses the Hanifa Day experience to highlight a key business lesson for scaling founders: being operationally ready for best-case demand. She describes how Hanifa, a Congolese…

S6E4 Why Customer Retention is The Most Underrated Growth Strategy For Small Businesses

Mar 05, 2026 11m

On the More Than a Brand podcast, Lindsay Tramel-Jones, CEO of Fierceified Creative and Consulting, challenges scaling founders to examine how much time they spend chasing new leads versus serving…

S6E3 Hold the Shift: Retention Systems for the Influx of Conscious Customers

Feb 19, 2026 15m

Lindsay Tramel-Jones, CEO of Fierceified Creative and Consultant, opens More Than a Brand by naming a cultural and economic shift in 2026: consumers are paying closer attention to where their money…

S6E2 Creating Value Your Customers Crave

Feb 13, 2026 10m

In this episode of More Than a Brand, Lindsay Tramel-Jones, CEO of Fierceified Creative and Consultant, explores the importance of aligning product offerings with customer needs. She discusses the…

S6E1 Why Your Scaling Business Is Leaking Customers (And How to Stop It)

Jan 29, 2026 12m

In this episode of the More Than a Brand podcast, host Lindsay Tramel-Jones, CEO of Fierceified Creative and Consultant, dives deep into the crucial transition from manual customer management to…

S5E6 The Importance of Marketing and Conversion Funnels in Business Growth

Sep 09, 2025 18m

In this episode, host Lindsay Tramel-Jones sits down to explore the essence of identity beyond titles and roles with Eightx CEO, Matt Putra. Matt reflects on his journey from aspiring NBA player to…

S5E5 The R.I.S.E. Method: Revolutionizing Customer Experience with FlowLab

Aug 09, 2025 18m

Automate to Elevate: How FlowLab is Revolutionizing Customer Journey AuditsIn this episode of More Than a Brand, host Lindsay Tramel-Jones reveals how she transformed her labor-intensive customer…

S5E4 The Art of Retention: Ken Rapp on Keeping Customers Hooked

Jul 21, 2025 23m

The Art of Post-Sale Customer Engagement with Ken RappIn this episode of More Than a Brand podcast, host Lindsay Tramel-Jones interviews Ken Rapp, the co-founder of Blustream. The discussion revolves…

S5E3 AI and Empathy: Stephen Sakachs on Revolutionizing Marketing

May 13, 2025 30m

In this episode, we dive into a conversation with Stephen Sachs, founder of Zero Company and co-founder of AICMO. Stephen discusses the essence of his identity beyond titles, emphasizing the…

S5E2 The Youngest Sibling Advantage: How Jose Dominguez Built His Branding Agency

Apr 01, 2025 18m

Welcome to the More Than a Brand Podcast! In this episode, host Lindsay Tramel-Jones sits down with Jose Dominguez, the founder of Alta, to explore the intersection of personal growth and branding.…

S5E1 Building Community in Fashion: The Heart Behind Michelle Mae

Mar 18, 2025 18m

The Journey of Ashley Lacer and Michelle Mae: A People-First Approach in FashionIn the latest episode of the More Than A Brand Podcast, host Lindsay Trammell-Jones interviews Ashley Lacer, the…

S4E13 From FOMO to AI: Customer Experience Predictions to Watch in 2025

Dec 25, 2024 11m

Customer expectations are changing, and it’s time to keep up. In this episode of More Than a Brand, we’re diving into the five most impactful CX trends for 2025. We’re talking about:Writing copy…

S4E12 Season Finale: Angie Jordan Takes Over and Interviews Lindsay

Jul 19, 2024 40m

In the podcast episode, Angie M. Jordan takes over More Than a Brand and interviews Lindsay so the audience can get to know her more. Lindsay and Angie discussed the importance of being authentic…

S4E11 Holistic Approaches to Health and Success with Angela Williams

Jul 12, 2024 29m

In the podcast episode featuring Angela Williams, the discussion sheds light on the significant impact of mindset on one's brand, particularly during a transition from a neutral role to a personal…

Frequently Asked Questions

How many episodes does More Than A Brand: CX Podcast have?

More Than A Brand: CX Podcast has published 62 episodes since May 2022, covering topics in Business, Education.

Is More Than A Brand: CX Podcast still active?

More Than A Brand: CX Podcast is currently highly active with new episodes every 2 weeks. Average episode length is 14m.

How do I contact More Than A Brand: CX Podcast for sponsorship or guest appearances?