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How Valley Hi Toyota Made Entertainment Its Secret Sales Strategy
Most dealers sell cars. Brian Ortega sells stories.Most dealers run ads. Brian Ortega makes blockbusters.As Creative Director of Valley Hi Toyota and Kia, he’s turned his stores into content machines…
Why Your Employees’ ChatGPT Habit Could Cost Millions
Some innovations fuel growth. Others expose you to risk you never signed up for.Tyler Raquet, President & COO of Mosaic Compliance Services, joins from NAMAD 2025 to break down the blind spots in…
The Marketing Lie Dealers Keep Believing — and How to Fix It
What if cutting 31% of your ad spend didn’t cost you a single sale?After 24 years in automotive—from parts to BMW retail to corporate at Asbury and Dealertrack—DJ Sardana has one obsession: results…
Why Empathy Is the Most Powerful Tool in Automotive Leadership
Support is powerful. Shared experience is transformative.After 25 years in automotive, Martha Alvarado knows the highs, the doubts, and the resilience it takes to keep going. From her start as a BDC…
Why Your Old Car Still Knows Where You Live
Your car knows more about you than you think—home address, emails, contact list, even your garage code. And most of that data stays behind when you trade it in.Ron Wheeler spent 31 years on the…
Kill the F&I Bottleneck (Without Killing the Deal)
Some customers want to sign in-store. Others want to finish at home. Your F&I has to do both—without breaking.At NAMAD, Mike Sims (VP, Peak Performance Team) and Charlie Smith (Virtual F&I)…
From “Only” to “Together”: How WOCAN Builds the Next Row
Recognition is powerful. Responsibility is greater. Here’s how two WOCAN Members of the Year are scaling both.Two winners. One mission. Mabel Peralta (2024) and Stephanie Wedgeworth (2025) sit down…
The Legal Mistakes That Are Silently Killing Dealerships
Most dealers wait until it’s too late to call their lawyer. Courtney Leyes and LaKisha Kinsey-Sallis explain why that mistake is costing millions — and how the real secret to protecting your…
The Used Car Strategy That Builds Long-Term Stability
Glenn Lundy has built his career on one question: where’s the puck going?At NAMAD 2025, Glenn sat down to talk about the pace of change in auto—faster and more volatile than anything he’s seen since…
Why Extended Test Drives Sell Cars (and EVs) Faster
Some dealers see idle fleets. Others see untapped goldmines.Aaron Klimchuk has sat on nearly every side of the automotive business — retail, OEM, and now the vendor seat at Dealerware. That breadth…
The Future of WOCAN and the Women Who Refuse to Shrink
Some titles come with a paycheck. Others come with a calling.When Ashley Cavazos accepted the role of President of WOCAN and Jessica Smith stepped in as Vice President, it wasn’t just a leadership…
Why Customers Trust the Details More Than the Price
Price matters—but trust sells the car.Most customers don’t just want the lowest price—they want to feel confident in one of the biggest purchases of their lives. Lauren Moriarty has spent her career…
The Daily Habits That Stop Customer Defection
She started in CSI call centers. Now Jamila VanDeviver helps dealers predict customer behavior before it happens.For most dealers, the biggest risk isn’t competition down the street — it’s losing the…
Inclusion Isn’t PR—It’s a Profit Strategy
Marketing gets people in the door. Retention keeps the lights on. Here’s why dealers miss that connection.Marc Bland sits at the intersection of data and decision-making for the world’s biggest…
The Real Reason Customers Don’t Believe Your Trade-In Values
Dealers love talking about digital transformation—but most are still breaking customer trust the moment shoppers walk in the door.Brian Kramer has been on both sides of the desk—retail operator and…
The Hardest Dealership to Buy Is the First One
Everyone dreams of owning a store. Few understand what it really takes.Most people in automotive talk about growth in units or revenue. Gerrick Wilkins talks in terms of entire dealerships. After 20+…
The Toyota Store That Refuses to Have Special Sales
In an industry obsessed with incentives, Jim Colon and Perry Watson III proved that culture, reputation, and trust can outlast any holiday sale.Most dealers talk about changing culture. Jim Colon and…
How Dealers Can Acquire Cars Like Carvana
What if dealers could finally compete with Carvana and CarMax for used car inventory — using the same tools they’ve been losing to for years?Frank Knox has lived every angle of the used car business:…
Why the Future of Dealer Communication Isn’t Human (But Still Is)
Most AI in automotive feels like hype. Mia isn’t.In this episode, Scott Traylor and Thuy Adomitis share how a dealer’s frustration with bottlenecks became a platform that unifies calls, texts, chat,…
Losing a Job, Finding a Career: The Power of Transferable Skills
What if losing your job was the very thing that unlocked your true career?Julie Tabarejo didn’t plan to end up in automotive. Born and raised in Hawaii, she built a career in travel, media, and…
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NAMAD Sessions has published 24 episodes since August 2025, covering topics in Business, Entrepreneurship.
NAMAD Sessions is currently dormant with new episodes daily. Average episode length is 13m.
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