Navigating Data - The apollon Podcast
apollon GmbH+Co. KG
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About This Podcast
Welcome to Navigating Data, your weekly guide to exploring the world of Product Information Management (PIM), Digital Asset Management (DAM), and eCommerce. Each week, we dive into a fresh topic inspired by our latest blog articles, offering you actionable insights, expert discussions, and innovative strategies to help you navigate the ever-evolving digital landscape. Whether you're a seasoned professional or just starting out, this podcast is designed to give you the tools you need to stay ahead in data-driven decision-making.
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Recent Episodes
4 Data Shifts That Will Make or Break Your Business in 2026
Are you ready for a world where AI agents negotiate B2B deals autonomously? Explore the four tectonic shifts redefining digital commerce in 2026—and why your current data strategy might be…
Trust is the New Currency: Why Data Plausibility Matters More Than Ever
Is your product data ridden with invisible errors that are killing your conversion rates? Discover why manual quality control is impossible at scale and how to build an automated "quality gate" for…
Ready for 2026? The Digital Product Passport Survival Guide
New EU regulations are about to transform product data forever. Are your systems ready for the mandatory Digital Product Passport (DPP), or are you risking market exclusion?In this episode of…
Digital Catalog vs. Online Shop: Why You Need Both to Maximize Revenue
Is your online shop efficient but boring? Learn why successful brands use digital catalogs to bring the magic of discovery back to e-commerce—and how to integrate them seamlessly.In this episode of…
S1E14 From Keywords to Answers: Mastering the Era of Generative Search
Are your high-ranking links disappearing from search results? Discover why traditional SEO is fading and how "Answer Optimized Content" is the key to surviving the generative AI revolution.In this…
Beyond the Catalog: Why Your Commerce Platform Needs a PIM Strategy
Is your e-commerce platform struggling to keep up with the depth of your product data? Discover why relying solely on your transaction engine might be the bottleneck slowing down your digital…
Building Brands and Friends – A Sneak Peek into Innovation Day 2025
In this Deep Dive episode of “Navigating Data – The apollon Podcast”, we take you behind the scenes of the 11th apollon Innovation Day, happening on July 3, 2025, at the iconic Mercedes-Benz Museum…
DAM vs. other storage solutions: A comparison with CMS, SHAREPOINT AND DROPBOX
In this episode of the Navigating Data podcast, we delve into the growing significance of digital asset management (DAM) in today’s increasingly visual world. Traditional storage solutions like CMS,…
Spring-cleaning for Product Data
In Episode 10 of the podcast "Navigating Data," the discussion centers on the vital practice of 'spring cleaning' product data to enhance quality and prevent shopper abandonment, as 87% of consumers…
Automation in PIM systems
In Episode 9 of the "Navigating Data" podcast, the discussion centers around the transformative role of automation in Product Information Management (PIM) systems. The episode begins with an…
How a PIM can reduce your returns
In Episode 8 of the apollon podcast "Navigating Data," the discussion centers around the critical issue of product returns in e-commerce, highlighting that nearly 25% of packages were returned to…
Unlocking Composable Commerce: The Future of E-Commerce Flexibility
In this enlightening episode of the apollon podcast, "Navigating Data," hosts dive deep into the transformative world of composable commerce. As businesses increasingly seek agility and customization…
Unlocking Success: Mastering Platform Strategies for the Digital Age
In this enlightening episode of the apollon podcast, we delve into the critical world of platform strategies, revealing that a staggering 77% of German companies lack a clearly defined approach. Join…
Unlocking SEO Success: The Power of Digital Asset Management
In this episode of the apollon podcast, "Navigating Data," we delve into the crucial relationship between digital asset management (DAM) and search engine optimization (SEO). Join us as we explore…
Why PIM is not possible with Excel
In this engaging episode of the apollon podcast, we delve into the transformative world of Product Information Management (PIM) and why relying on traditional tools like Excel can hinder your…
From Paper to Pixels: The Evolution of Product Information Management
In this engaging episode of the apollon Podcast, "Navigating Data," hosts dive deep into the fascinating history and evolution of product information management (PIM). Starting from the era of manual…
Mastering Product Pages: Key Elements for Boosting Online Sales
In this episode of the apollon Podcast, hosts Sam and Alex delve into the essential components of creating effective product pages that drive conversions. Drawing insights from an article titled "Ten…
The Secret to Successful Data Structures: A Deep Dive into PIM and DAM
In this inaugural episode of our podcast "Navigating Data," we explore the essential role of Product Information Management (PIM) and Digital Asset Management (DAM) systems in modern businesses. Why…
Frequently Asked Questions
Navigating Data - The apollon Podcast has published 18 episodes since October 2024, covering topics in Business, Management.
Navigating Data - The apollon Podcast is currently sporadic with new episodes weekly. Average episode length is 11m.
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