NWFA Real Answers
National Wood Flooring Association
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About This Podcast
The NWFA's "Real Answers" podcast series features NWFA President & CEO, Stephanie Owen and Chris Zizza, founder of C&R Flooring, Inc., and past Chairman of the Board of the NWFA.
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Recent Episodes
Level Up Your Wood Flooring Career - A Conversation with NWFA Regional Instructors
Chris Zizza and Stephanie Owen sit down with a group of NWFA regional instructors at this year's Expo for a wide-ranging conversation about boosting your career, using social media effectively,…
Oliver Barajas on Finding Your Niche, Growing the Industry
Oliver Barajas of Bridgebay Flooring joins the podcast to share his journey in the hardwood flooring industry and what drew him to the NWFA. Oliver opens up about his experience as a member of the…
How the Hardwood Federation Protects the Wood Flooring Industry
Recorded at the recent 2026 NWFA Expo, Dana Cole from the Hardwood Federation and Jesse Joyce from Middle Tennessee Lumber join the NWFA Real Answers Podcast to discuss the Hardwood Federation's…
Breaking Through: Making Your Wood Flooring Business More Profitable
NWFA President & CEO Stephanie Owen and Chris Zizza talk with Katie Magoon of People Solutions Center about the common roadblocks that keep wood flooring businesses from reaching their full…
Shaping the Future: NWFA Emerging Leaders at the Fall Leadership Summit
Reid Lambright, president of Lambright Flooring and chair of NWFA’s Emerging Leaders Council, joins Stephanie Owen and Chris Zizza to share his experiences with the council and why building…
A Conversation with Chris Moran of Pennsylvania Lumbermens Mutual Insurance Company
Chris Moran of Pennsylvania Lumbermens Mutual Insurance Company joins Stephanie Owen and Chris Zizza to talk about what to look for when choosing insurance for your hardwood flooring business. He…
Positioning Your Hardwood Flooring Business Above the Competition: Small Business Workshop Preview
Stephanie Owen and Chris Zizza are joined by Doug Howard of Growth Team Strategies and Jon Czeranna, co-owner of Wit & Craft and creator of the Brand Lab, to preview the Real Answers Small…
Running your Business Proactively and the 2025 NWFA Leadership Development Summit
Chris Zizza and NWFA President & CEO Stephanie Owen are joined by Doug Howard of Growth Team Strategies and Lynette Watson of the University of Missouri Extension-Small Business Development…
2025 NWFA Leadership Summit This October - Why it is a Must Attend Event for Hardwood Flooring Business Owners
Chris Zizza and NWFA President & CEO Stephanie Owen talk with Doug Howard of Growth Team Strategies about the upcoming NWFA Leadership Development Summit on October 15-17, 2025, at Live! by Loews…
Hardwood Federation Fly-in 2025
The annual Hardwood Fly-In to D.C. is quickly approaching! This year, we will meet in Washington D.C. from May Tuesday, 13 through Thursday, May 15, to take our story to the Hill. Please make plans…
Lessons from the Leadership Conference - A Conversation with Ryan Jazdzewski of Jazz Custom Wood Flooring
Michael Martin and Chris Zizza chat with Ryan Jazdzewski of Jazz Custom Wood Flooring about growing a wood flooring business, the importance of networking, using credit to your advantage, good debt…
A Post-Election Update with Dana Cole of the Hardwood Federation
Michael Martin and Chris Zizza chat with Dana Cole about the outcome of the 2024 presidential election last week. Dana Cole is the Executive Director at the Hardwood Federation, a Washington,…
Key Takeaways from the NWFA Leadership Development Summit
In this special summit wrap-up episode of the Real Answers Podcast, Chris Zizza and Michael Martin recap the highlights, insights, and impactful moments from the NWFA Leadership Development Summit.…
Boosting Your Flooring Business: Digital Marketing, Customer Reviews, and Getting Noticed with Steve Haren
Chris Zizza and Michael Martin chat with Steve Haren, Vice President of Strategic Initiatives at Ring Ring Marketing. Steve shares valuable insights on how to effectively run your hardwood flooring…
Building a Stronger Network: Simple Marketing Strategies for Your Wood Flooring Business with Chris Ruzicka
In this episode of the Real Answers Podcast, Chris Zizza and Michael Martin sit down with Chris Ruzicka, Director of Business Development at Carmody MacDonald P.C., a renowned St. Louis-based law…
Overcoming the Fear of Technology with Chris Friest from Floorzap
Michael Martin and Chris Zizza sit down with Chris Friest, Director of Client Relations at Floorzap, a sponsor of the NWFA Leadership Development Summit. In this episode, they discuss how Floorzap…
Avoiding Small Business Mistakes and Giving Back with Caleb Unruh of RW Supply + Design
In this episode, Michael Martin and Chris Zizza are joined by Caleb Unruh, Director of Marketing at RW Supply + Design, a sponsor of the NWFA Leadership Development Summit. Caleb shares insights into…
Building a Blueprint for Success: Business Planning and Organizational Structure
In this episode, Michael Martin and Chris Zizza welcome Thomas Meyer from SCORE.org. Meyer provides a sneak peek into the essential strategies and tools he will be sharing at the NWFA Small Business…
Outpacing the Competition: Growth and Financial Mastery for Wood Flooring Businesses
Michael and Chris sit down with Lynette Watson from the Small Business Development Center (SBDC) to dive deep into the financial strategies and key skills that can make or break your wood flooring…
Small Business Administration Basics and the NWFA Small Business Workshop this October
Join Michael Martin and Chris Zizza as they chat with Thomas Yochim, Deputy District Director of the U.S. Small Business Administration. In this episode, they dive into essential topics like securing…
Frequently Asked Questions
NWFA Real Answers has published 122 episodes since December 2019, covering topics in Business, Management.
NWFA Real Answers is currently highly active with new episodes every 2 weeks. Average episode length is 20m.
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