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S7E210 The Billable Hour Debate Is Over: What Law Firm Leaders Must Decide Now
For years, law firms have debated whether the billable hour would change. That question is no longer theoretical; it is happening. In this episode, Gina Rubel and Jennifer Simpson Carr explore how…
S7E209 How AI Is Reshaping Where Legal Value Lives
Artificial intelligence is no longer a future conversation for law firms; it is already reshaping how legal work gets done. In this episode, Gina Rubel and Jennifer Simpson Carr discuss insights from…
S7E208 AI, Governance, and the Rule of Law: Leadership Under Pressure
In this episode, Gina Rubel and Jennifer Simpson Carr reflect on the CCBJ Women in Business & Law Conference and unpack a timely case study involving AI company Anthropic and the U.S. Department…
S7E207 The Three Issues Defining the Legal Market Today
Gina Rubel and Jennifer Simpson Carr break down three shifts reshaping the legal market: selective pricing power, fragmented client loyalty, and the growing AI credibility gap. From premium rates for…
S7E206 How to Communicate a Law Firm Merger to Build Trust
One of the greatest risks in a law firm merger has nothing to do with structure, scale, or strategy. It is how the merger is communicated. In this episode, Gina Rubel and Jennifer Simpson Carr…
S7E205 Why Newswires Matter More in the Age of Generative AI
As generative AI reshapes search, newswires are no longer simply distribution tools; they are authority signals. In this episode, Sarah Larson joins Jennifer Simpson Carr to discuss how trusted,…
S7E204 What Comes Next for Law Firm Leaders in 2026
As firms enter 2026, many of last year's pressures haven't disappeared—they've intensified. In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr examine what law firm leaders are…
S6E203 5 PR Trends Law Firm Leaders Must Navigate in 2026
Gina Rubel and Jennifer Simpson Carr break down PR Daily's top five trends for 2026 and translate them into practical implications for the legal industry. They explore how narrative intelligence,…
S6E202 Replay: The Role of General Counsel in Times of Crisis
In this episode of On Record PR, Gina Rubel goes on record with Maria Feeley, the Chief Legal Officer of Washington and Lee University, to discuss the important role of the general counsel in times…
S6E201 How AI Is Rewriting Media Relations: What Law Firms Must Know About Media, Credibility & Visibility
Director of Media Relations Becky Bergman joins Jennifer Simpson Carr to discuss how PR and media strategy are evolving in the era of AI. From newsroom changes to AI-driven research, they explore…
S6E200 Inside LMA's TWxSW Conference: GEO, AI, Silos, and the Rule of Law
To mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA's 2025 TWxSW Conference. They explore GEO and…
S6E199 How Law Firms Turn Trusted Voices into Reputation Capital
From the C.O.P.E.S. method to "rules and tools," Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus, a…
S6E198 Emotion, Trust, and AI: Your Law Firm's Digital Footprint
From the reality that 95% of decisions are driven by emotion to the rise of nano-influencers and ethical AI, Gina Rubel and Jennifer Simpson Carr give law firm leaders practical steps to build…
S6E197 Relationships at the Speed of AI
Fresh off the Women, Influence & Power in Law Conference, hosts Gina Rubel and Jennifer Simpson Carr discuss a core theme reshaping the profession: in an AI-accelerated world, relationships are…
S6E196 How Law Firms Can Build Collaborative Growth Models
Deb Ruffins, a member of Furia Rubel's International Faculty, returns to On Record PR to continue the conversation on why law firms must evolve beyond the billable hour. In this episode, she and…
S6E195 Beyond the Billable Hour: What Clients Really Want from Law Firms
Former Big Law CMO and International Faculty member Deb Ruffins joins Jennifer Simpson Carr to examine the future of the billable hour. They explore why clients are pushing for new models, the risks…
S6E194 How Google Knowledge Panels Build Trust in the Age of AI
Leslie Richards returns to demystify Google's knowledge panels —what they are, why they matter, and how they intersect with GEO (generative engine optimization). They unpack how panels signal…
S6E193 GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility
Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital…
S6E192 Why Public and Media Relations ROI Can't Always Be Measured
From AVEs to attribution dashboards, law firms often struggle to prove the ROI of public and media relations. Jennifer Simpson Carr and Sarah Larson discuss why the most meaningful outcomes—trust,…
S6E191 Leading Through RTO: Talent, Culture, and Communication
From Am Law 50 in-office mandates to firms doubling down on virtual models, RTO is reshaping culture, collaboration, mentorship, and talent retention across the legal industry. In this episode, Gina…
Frequently Asked Questions
On Record PR has published 100 episodes since November 2022, covering topics in Business, Management.
On Record PR is currently highly active with new episodes every 2 weeks. Average episode length is 23m.
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