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A podcast for OneCoast training purposes.
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Recent Episodes
S3E10 Episode 10: Writing the Perfect Prompt for your OneCoast Sales GPT
Patrick Keiser introduces the OneCoast sales tool and explains how to craft effective prompts for the AI. Users are encouraged to include three essential elements—specific store details, relevant…
S3E9 Episode 9: Post Show Strategy with Woodstock Chimes
Betsy Harrington of Woodstock Chimes talks strategy following a successful January market season and gives some pointers to Territory Managers who are new to the Woodstock Chimes line.
S3E8 Episode 8: 3 Ways to Use the OneCoast Sales GPTs
OneCoast has implemented specialized Sales GPTs designed to act as expert digital partners for representatives by housing extensive brand data and catalogs. These tools streamline pre-appointment…
S3E7 Episode 7: Introducing Mary Meyer
In preparation for the rollout of Mary Meyer to the OneCoast line package, Patrick Keiser sat down to talk with Mary Meyer's VP of Sales, Melissa Bullock. They discussed best practices for selling…
S3E6 Episode 6: Grace Brands: Cultivating New Accounts and Sales Success
Patrick Keiser has an interview with Amy Dawes of Grace Brands, who discusses the strategic importance of opening new accounts for building a healthy sales territory. She emphasizes "matchmaking"…
S3E5 Episode 5: Introducing Town Pride
OneCoast Territory Managers Leslie Dickinson and Rebekah Bostwick talk with Patrick Keiser about the new line they are representing, Town Pride. In this discussion, they cover the basics of selling…
S3E4 Episode 4: Using Jane Marie Samples to Entice and Engage Customers
In this sales-focused episode, we sit down with Territory Managers Cathy Seagraves and Brittany Latiolais, alongside Jane Marie’s Dwaina Kerr and host Patrick Keiser, to explore the power of physical…
S3E3 Episode 3: Back to the Basics with Grace Brands
In this episode of the OneCoast Sales Podcast, we sit down with Amy Dawes, Director of Sales for Grace Brands, to revisit the foundational elements that drive success with this beloved portfolio.…
S3E2 Episode 2: Using the PBK Website as an Asset to Assist Sales
In this special training episode, we dive into how Primitives by Kathy sales representatives can transform website-only buyers into loyal, relationship-driven customers. Join the PBK National Sales…
S3E1 Episode 1: Mastering Apparel Sales: Insights from Mary Square Training
In this episode, we delve into the recent training session with Mary Square, focusing on strategies for OneCoast sales representatives to enhance their engagement with apparel buyers. Learn how to…
S2E9 Episode 9: Book Club- Why We Buy: The Art of Adjacencies
Roughly 80% of a store's sales come from 20% of their customers. For a store to grow, it does not necessarily need to find new customers; it needs to do more business with the customers it already…
S2E8 Episode 8: Book Club- Why We Buy: Dressing Up the Dressing Room
Retail store dressing rooms are where customers spend 25-30% of their entire time within a store, yet they are often not seen as selling tools to the retailer. Here, we discuss recommendations from…
S2E7 Episode 7: Book Club- Why We Buy: Can't You Read the Sign?
Signage is not just a visual element in a store; it's a silent guide that enhances your shopping experience. Yet, we often overlook its impact unless it's poorly executed. Putting up a sign is not…
S2E6 Episode 6: Book Club- Why We Buy: Product Placement that Takes into Account Customers' Age and Physical Abilities
In this episode, we examine how retailers can place products to make them more accessible to customers based on their demographics and how this can help increase sales. Paco Underhill mainly focuses…
S2E5 Episode 5: Book Club: Why We Buy- Engaging the Five Senses
In this episode, we examine how retailers can engage customers' senses to sell more products. Our ability to use our senses is how we gather information. The more information that we can gather about…
S2E4 Episode 4: Book Club: Why We Buy- Need Space and Comfort to Make Buying Decisions
In this episode, we dive into the concept that the more time a customer spends within a store the more they will be likely to buy. One way to increase the time spent within a store is to make the…
S2E3 Episode 3: Book Club: Why We Buy- Customers Generally Gravitate to the Right
In this episode, we look at possibly the most famous lesson from Paco Underhill's Why We Buy: the idea that customers generally gravitate to the right. This is a well-known concept, but what is less…
S2E2 Episode 2: Book Club: Why We Buy- the Importance of a Decompression or Transition Zone
As we dive further into Paco Underhill's Why We Buy, we will take a look at the next major takeaway from this book: the importance of a decompression or transition zone. The violation of this is…
S2E1 Episode 1: Book Club: Why We Buy- The Store Experience Starts Outside
To relaunch the OneCoast Training Podcast, we are going to dive into content that will help you add value to your retailers when you make sales calls. We will look at Paco Underhill's book Why We Buy…
S1E2 Episode 2: Marketing Minute- Winter 2020 Shows
Show Marketing Update for the Winter 2020 shows
Frequently Asked Questions
OneCoast Training Podcast has published 21 episodes since August 2018, covering topics in Business.
OneCoast Training Podcast is currently highly active with new episodes every 2 months. Average episode length is 18m.
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